Business intelligence (BI) consists of strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
International Data Group is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.
SAS is a statistical software suite developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics. SAS' analytical software is built upon artificial intelligence and utilizes machine learning, deep learning and generative AI to manage and model data.
GfK is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany.
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999.
The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. As of 2023, it has six U.S. regional chapters and one Canadian chapter. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics, a code that sets the standards of professional and ethical conduct for all IA members and the research and data analytics industry and profession.
The World Association for Public Opinion Research (WAPOR) is an international professional association of researchers in the field of survey research. It is a member organization of the International Science Council.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
The Levada Center is a Russian independent, nongovernmental polling and sociological research organization. It is named after its founder, the first Russian professor of sociology Yuri Levada (1930–2006). The center traces back its history to 1987 when the All-Union Public Opinion Research Center (VTsIOM) was founded under the leadership of academician Tatyana Zaslavskaya. As one of Russia's largest research companies, the Levada Center regularly conducts its own and commissioned polling and marketing research. In 2016, it was labelled a foreign agent under the 2012 Russian foreign agent law.
A custom online panel or Internet access panel is a group of pre-screened respondents who have expressed a willingness to participate in surveys and/or customer feedback sessions. The custom online panel is also known as a customer advisory panel, proprietary panel or an online research panel. Respondents become "panelists" by completing a profiling questionnaire. The data collected includes demographics, lifestyle characteristics and media habits, which provides a basis for future survey participation.
The Australian Market and Social Research Society Limited (AMSRS) is a professional membership body that represents approximately 2,100 market research professionals who specialize in the standards and awareness of both market and social research in Australia. AMSRS states that its principal aims are to improve professional standards and ethics in marketing and social research and assist members in career development.
Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many entries (rows) offer greater statistical power, while data with higher complexity may lead to a higher false discovery rate. Though used sometimes loosely partly due to a lack of formal definition, the best interpretation is that it is a large body of information that cannot be comprehended when used in small amounts only.
Rating, or fully the Sociological group "Rating", is a Ukrainian independent, non-governmental research organization, that specializes in conducting all types of sociological research in compliance with international standards approved by the ESOMAR and WAPOR codes. It conducts national and regional political, thematic, marketing and media research on a regular basis. Sociological group "Rating" is a part of the Rating GroupTM "group of companies ". The company has branches in Kyiv and Lviv. The network of interviewers is composed of more than 500 people operating throughout Ukraine. The company is a permanent member of the Sociological Association of Ukraine.
DigitalMR which since August 2021 is known as DMR is a tech company specialised in using Artificial Intelligence to create intelligent datasets and solve business problems. With its headquarters in London - UK, parent company in Cyprus, and team members in multiple countries, it offers its SaaS and DaaS solutions globally. Founded in 2010, the company has corporate and individual staff memberships, with YPO, ESOMAR, MRS, Insights Association.
The Market Research Society is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press.
Jean-Marc Léger is an economist and founding President of Léger.
Clarivate Plc is a British-American publicly traded analytics company that operates a collection of subscription-based services, in the areas of bibliometrics and scientometrics; business / market intelligence, and competitive profiling for pharmacy and biotech, patents, and regulatory compliance; trademark protection, and domain and brand protection. In the academy and the scientific community, Clarivate is known for being the company which calculates the impact factor, using data from its Web of Science product family, that also includes services/applications such as Publons, EndNote, EndNote Click, and ScholarOne. Its other product families are Cortellis, DRG, CPA Global, Derwent, MarkMonitor, CompuMark, and Darts-ip, and also the various ProQuest products and services.
