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LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is mainly used for professional networking, and allows job seekers to post their CVs and employers to post jobs. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of December 2020, LinkedIn had 760 million registered members from 150 countries.
An emerging market is a market that has some characteristics of a developed market, but does not fully meet its standards. This includes markets that may become developed markets in the future or were in the past. The term "frontier market" is used for developing countries with smaller, riskier, or more illiquid capital markets than "emerging". As of 2006, the economies of China and India are considered to be the largest emerging markets. According to The Economist, many people find the term outdated, but no new term has gained traction. Emerging market hedge fund capital reached a record new level in the first quarter of 2011 of $121 billion. The nine largest emerging and developing economies by either nominal or PPP-adjusted GDP are the BRICS countries along with Indonesia, South Korea, Mexico, Saudi Arabia and Turkey.
A strategic alliance is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations.
Yahoo! Search is a rebadged version of the Microsoft Bing search engine owned by Yahoo!, headquartered in Sunnyvale, California.
Ipsos Group S.A. is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman and CEO, and has been publicly traded on the Paris Stock Exchange since July 1, 1999.
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.
Survey Sampling International (SSI) performs consumer and business-to-business survey research.
Gian Mark Fulgoni is a British businessman, entrepreneur and market research consultant.
NIPO, previously named NIPO Software, is a long term provider to the professional market research industry for online, CAPI and CATI survey solutions. NIPO is a major worldwide Market Research software provider.
Truecaller is a smartphone application that has features of caller-identification, call-blocking, flash-messaging, call-recording, Chat & Voice by using the internet. It requires users to provide a standard cellular mobile number for registering with the service. The app is available for Android and iOS.
Wait Marketing refers to a marketing technique coined by Diana Derval that consists in interacting with consumers where and when they are available and receptive: while they are waiting. Although this technique has been used by businesses worldwide for a number of years, Derval's works identified it as a key marketing tactic that is now consciously implemented on a regular basis. The forms that wait marketing may take are varied and typically involve various other marketing strategies such as visual advertising, video and so on. In some cases the target customer may be 'compulsory' to view the marketing material, and in others the company simply makes use of the increased perceptiveness and unoccupied time that is available when the potential customer is waiting. An example of 'compulsory' wait marketing would be posters on the back of restaurant toilet doors, where the individual is facing the advert so directly they are almost compulsed to look at it. In other cases, marketing agents place adverts in areas surrounding the waiting customer's attention, such as adverts for food products a petrol station sells surrounding the petrol pump, which the person may look at whilst waiting for their tank to fill up.
ISO 20252:2019 is an international quality standard first published in 2006 as a replacement for the existing British Standards BS 7911:2003. It was subsequently revised in 2012, and then restructured and technically revised in this third edition.
DigitalMR is a tech company specialised in using Artificial Intelligence to create intelligent datasets. With its headquarters in London - UK, and parent company in Cyprus, and team members in multiple countries, it offers services globally. Founded in 2010, the company is a member of ESOMAR and MRS.
EFAMRO is a federation of national bodies representing the market research profession in Europe.
Rixos Hotels was established in 2000, and offers 5-star luxury accommodation in 25 hotels, 17 of which are operated as waterfront resorts.
451 Group is a New York City-based technology industry research firm. Through its Uptime Institute operating unit, the company provides research for data center operators. In December 2019, 451 Group sold an operating division, 451 Research, to information and analytics company S&P Global.
RED C is a market research and polling company in Ireland.
Jean-Marc Léger is an economist and founding President of Léger.
References
- ↑ "Eksen Research – Market Research Company in Turkey | ESOMAR Directory". Directory.esomar.org.
- ↑ "Market research in Europe - BIG Business Information Group". Big-research.com.
- ↑ "TRA". research-alliance.com.
- ↑ Robert Schumacher. "The Handbook of Global User Research". Amazon.com. ISBN 9780123748522 . Retrieved 2017-01-22.
