Entertainment technology

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This is a virtual reality example, which is part of entertainment technology. Zero Latency Virtual Reality Experience.jpg
This is a virtual reality example, which is part of entertainment technology.

Entertainment technology is the discipline of using manufactured or created components to enhance or make possible any sort of entertainment experience. Because entertainment categories are so broad, and because entertainment models the world in many ways, the types of implemented technology are derived from a variety of sources. Thus, in theatre, for example, entertainment technology practitioners must be able to design and construct scenery, install electrical systems, build clothing, use motors if there is scenery automation, and provide plumbing (if functioning kitchen fixtures are required, or if "singing in the rain"). In this way, the entertainment technology field intersects with most other types of technology.

Contents

Entertainment technology helps people relax and enjoy some free time. The latest technology has revolutionized daily entertainment. Old ways such as recording on records, tapes, and CDs, have made music more accessible across the world. Movies are brought into living rooms through photography, film, and video. With the emergence of computer technology, ways of being entertained have been optimized greatly. Many households are now having computers, consoles, or any other kind of hand-holding computer game. [1] The diversity and complexity of entertainment technology will bring endless joy and convenience to people's spare time. Traditionally, entertainment technology is derived from theatrical stagecraft, and stagecraft is an important subset of the discipline. However, the rise of new types and venues for entertainment, as well as rapidly advancing technological development, has increased the range and scope of its practice.

In animation and game design, the phrase "entertainment technology" refers to entertainment experiences made possible by the advent of primarily computer-mediated digital technologies. [2]

History

Entertainment technology dates back to at least Antiquity, with the development of tools and Automatons by Hero of Alexandria which were used to enhance and automate aspects of theatric performances. [3] [4]

Popular entertainment (technology) began with the invention of the phonograph by Thomas Edison, which was used to record and playback sound. This was followed by other media such as silent films, broadcast media, and different formats of pre-recorded music and other entertainment. [5] This in turn impacted society, as this technology became a large part of everyday life and allowed people, governments, and organizations a way to communicate their ideas and creations with others. [6] [7]

Since the 19th century, the production, regulation, and dissemination of entertainment technology have been the core of controversies over the waft of information and cultural products. These technologies include video games, virtual worlds, online role-playing games and recreational social networking technologies. In addition, there are two fundamental emphases in the scholarly cure of entertainment technologies. At the stage of audience consumption and participation, media outlets considered as entertainment applied sciences can be discussed as the capacity for acquiring statistics and cultivating attitudes and as a "space" for interaction. At the "macro" level of and production, illustration can work to fortify modes of belonging, identity, and attitudes. [8]

In the 1980s, consumers first adapt digital entertainment in the form of audio CDs, and then at the beginning of the 1990s, the DVD format came into people's lives, at the same time, the direct-to-home satellite had already started to provide customers with digital TV services. The satellite TV boxes that many households had at that time could be their earliest digital entertainment technology. [5]

United States Analog television broadcast ended on June 12, 2009. Television broadcast at most of the regions in the United States and Europe turned into digital with high-definition videos and digital sound. It was a big challenge at that time to switch to digital. As the approaching to millennium years, portable mobile devices were becoming popular among consumers. iPod published by Apple in 2001 could be a good example. Being one of the icons in the twenty-first century, it was a portable digital music player and started a revolution for mobile devices. iPod could be a very personal belonging, as time passes by, such personal digital devices would have the chance to replace the usage of personal computers, TV, DVR, and old mobile phones. Under some circumstances, consumers would prefer small-screen portable digital entertainment. [5]

Types of entertainment technology

Future developments

Video streaming is becoming a huge part of society in this day and age and it is only beginning to expand. Video streaming brought in a revenue of $30.29 billion in 2016 and based on projections conducted by Research and Markets, will reach $70.05 billion in the year 2021. Challenges for development in the media industry are how to maximize content, brands, and advertising. Consumers drive this field, companies are constantly running data about consumers preferences, relationships, habits, and locations.   [13] [14]

According to Ian Falles, CGI technology, which is known as Computer-generated Imagery, has been improved in recent years. For example, the actors who perform in the 2016 Star Wars prequel Rogue One died, and visual effects artists used motion-capture video of a stand-in reading his lines to reprise his role of Grand Moff Tarkin. Light on skins, hair, micro eye-darts, and blood flow under skins are all elements to make faces look real, which are all correlated with the re-creation of the similarities. The hologram technology will appears much more alive with the adapting of Epson projectors with "military-grade lasers'. In the future, the details of re-creation will be more focused, and artificial intelligence will be applied to CGI technology. What's more, computers will have algorithms embedded, and hours of footage will be recorded to generate human face movements. [15]

Gaming will continue to grow in the future. Arlington, Texas was best known for its football stadium "Jerry World". While the opening of Esports Stadium Arlington, officers hope it could be the center of e-sports, and produce $1.7 billion in revenue by 2021. The largest venue in North America has 100,000 square feet, with an 80-foot-wide stage, and 2000 gamers in the world sit around one by one, their movements are shown on an 85-foot LED screen. Several other esports venues include Esports Arena Las Vegas and Esports Arena Oakland. These venues are not only designed for championships but also can be a training center for gamers to get together so that they can communicate their skills there. Esports will attract more and more young people in the future. Many traditional sports owners, such as the owner of New England Patriots and the owner of New York Mets, have invested millions of dollars in gaming franchises. They believe that engaging in esports is the engagement with millennials in the future. [15]

Customers will not be able to recognize the slight improvements in pictures and sound when they are using TVs or other screens. There are two new technologies that will change their minds. The first technology is called immersive sound, and it is mostly used in movie theatres. Dolby Atmos, which is a 3D sound format, and is different from the traditional surrounded sound. According to the “object-based” sound, speakers are facing toward the ceiling, so that Atmos will make people feel the sound flying over their head when there is a plane on the screen. The technology has been applied to the home theater since 2014, but with a very limited number of movies and shows, because most movies and shows hadn't had those technologies embedded. The movie market finally caught up with the trend, atoms-embedded home theatre equipment is going to sell at a lower price; Apple's 4k TV, Amazon Prime Video, and Netflix all support 3D sound format streaming. Another technology is associated with the sharpest-ever picture. Many households are changing to 4K LCD TVs, while Samsung is developing new TVs which are much better than those televisions on sale, and it will change our imagination of TV. “The Wall”, which is the name of a giant TV, is 12 feet across and only a few inches thick, and it is powered by micro-LED panels, making images on TV look brighter and darker than other competing technologies. What's more, those micro-LED panels are stitched together to perform, so “the Wall” can fulfill any requirements on sizes and shapes. [15]

Schools that offer programs or degrees in entertainment technology include:

Currently,[ when? ] the only university offering a degree specifically in Entertainment Engineering and Design (EED) is the University of Nevada, Las Vegas (UNLV). [23] Because UNLV's program is in its infancy, current entertainment technologists come from a wide variety of educational backgrounds, the most prevalent of which are theater and mechanical technology. The program provides a choice for students who want to get involved in the entertainment industry rather than pure engineering or technical theatre. The program can help students become competitive and successful in their career. They will be proficient in engineering principles, new materials, and new technologies, and at the same time, they can still reach the artistic demand in the entertainment industry. [23]

A bachelor's degree in these areas will typically have a difference of only a few specialized classes. [24]

Traditionally, people interested in careers in this field either presented themselves as apprentices within craft unions or attended college programs in theatre technology. Although both are appropriate in limited ways, the growing world of entertainment technology encompasses many different types of performance and display environments than the theatre. To this end, newer opportunities have arisen that provide a wider educational base than these more traditional environments. An article "Rethinking Entertainment Technology Education" by John Huntington describes new teaching philosophies that resonate with the need for a richer and more flexible educational environment: [25]

"We need to bridge the worlds of ivory-tower theatre education with the commercial world of live entertainment production. I believe this bridge would be beneficial not just to the technical students, but to the whole art of performance. When high-tech systems such as video, moving lights, computerized sound, mechanized scenery and show control are mastered by even average entertainment technicians, they can advance the state of their craft, which will allow artists to advance the state of their art." [25]

See also

Related Research Articles

<span class="mw-page-title-main">Video game</span> Electronic game with user interface and visual feedback

A video game or computer game is an electronic game that involves interaction with a user interface or input device to generate visual feedback from a display device, most commonly shown in a video format on a television set, computer monitor, flat-panel display or touchscreen on handheld devices, or a virtual reality headset. Most modern video games are audiovisual, with audio complement delivered through speakers or headphones, and sometimes also with other types of sensory feedback. Some video games also allow microphone and webcam inputs for in-game chatting and livestreaming.

<span class="mw-page-title-main">Digital television</span> Television transmission using digital encoding

Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advancement and represented the first significant evolution in television technology since color television in the 1950s. Modern digital television is transmitted in high-definition television (HDTV) with greater resolution than analog TV. It typically uses a widescreen aspect ratio in contrast to the narrower format (4:3) of analog TV. It makes more economical use of scarce radio spectrum space; it can transmit up to seven channels in the same bandwidth as a single analog channel, and provides many new features that analog television cannot. A transition from analog to digital broadcasting began around 2000. Different digital television broadcasting standards have been adopted in different parts of the world; below are the more widely used standards:

Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows, and animated videos. Multimedia also contains the principles and application of effective interactive communication, such as the building blocks of software, hardware, and other technologies. The five main building blocks of multimedia are text, image, audio, video, and animation. The first building block of multimedia is the image, which dates back 15,000 to 10,000 B.C. with concrete evidence found in the Lascaux caves in France. The second building block of multimedia is writing, which was first scribed in stone or on clay tablets and was mostly about three things. Property, conquest, and religion. Writing was soon abstracted from visual images into symbols that represented the sounds we make with our mouths. Thanks to the Egyptians, writing was evolved and transferred from stone to Papyrus. A cheaper but more fragile canvas derived from strips of the papyrus root grown on the Nile River.

<span class="mw-page-title-main">Virtual reality</span> Computer-simulated experience

Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment, education and business. Other distinct types of VR-style technology include augmented reality and mixed reality, sometimes referred to as extended reality or XR, although definitions are currently changing due to the nascence of the industry.

<span class="mw-page-title-main">Augmented reality</span> View of the real world with computer-generated supplementary features

Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive, or destructive. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.

<span class="mw-page-title-main">THX</span> Theater standard and American audio company founded in 1983 by George Lucas

THX Ltd. is a suite of high fidelity audiovisual reproduction standards for movie theaters, screening rooms, home theaters, computer speakers, video game consoles, car audio systems, and video games. The THX trailer that precedes movies is based on the Deep Note, with a distinctive glissando up from a rumbling low pitch.

<span class="mw-page-title-main">Home cinema</span> Home entertainment system that aims to replicate the experience of a movie theater

Home cinema, also called home theaters or theater rooms, are home entertainment audio-visual systems that seek to reproduce a movie theater experience and mood using consumer electronics-grade video and audio equipment that is set up in a room or backyard of a private home. Some studies show that films are rated better and generate more intense emotions when watched in a movie theater, but convenience is a major appeal for home cinemas. In the 1980s, home cinemas typically consisted of a movie pre-recorded on a LaserDisc or VHS tape; a LaserDisc Player or VCR; and a heavy, bulky large-screen cathode ray tube TV set, although sometimes CRT projectors were used instead. In the 2000s, technological innovations in sound systems, video player equipment and TV screens and video projectors have changed the equipment used in home cinema set-ups and enabled home users to experience a higher-resolution screen image, improved sound quality and components that offer users more options. The development of Internet-based subscription services means that 2020s-era home theatre users do not have to commute to a video rental store as was common in the 1980s and 1990s.

Technological convergence is the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. For example, watches, telephones, television, computers, and social media platforms began as separate and mostly unrelated technologies, but have converged in many ways into an interrelated telecommunication, media, and technology industry.

<span class="mw-page-title-main">Mixed reality</span> Merging of real and virtual worlds to produce new environments

Mixed reality (MR) is a term used to describe the merging of a real-world environment and a computer-generated one. Physical and virtual objects may co-exist in mixed reality environments and interact in real time.

<span class="mw-page-title-main">Home theater PC</span> PC meant to be used in a home theater setting

A home theater PC (HTPC) or media center computer is a convergent device that combines some or all the capabilities of a personal computer with a software application that focuses on video, photo, audio playback, and sometimes video recording functionality. Since the mid-2000s, other types of consumer electronics, including game consoles and dedicated media devices, have crossed over to manage video and music content. The term "media center" also refers to specialized application software designed to run on standard personal computers.

Strictly, digital theatre is a hybrid art form, gaining strength from theatre's ability to facilitate the imagination and create human connections and digital technology's ability to extend the reach of communication and visualization.

Video game culture or gaming culture is a worldwide new media subculture formed by video game hobbyists. As video games have exponentially increased in sophistication, accessibility and popularity over time, they have had a significant influence on popular culture, particularly among adolescents and young adult males. Video game culture has also evolved with Internet culture and the increasing popularity of mobile games, which has led to an increase in the female demographic that play video games.

<span class="mw-page-title-main">Digital media player</span> Device used for playing media such as online video

A digital media player is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integrated into a home cinema configuration, and attached to a television or AV receiver or both.

<span class="mw-page-title-main">Immersion (virtual reality)</span> Perception of being physically present in a non-physical world

Immersion into virtual reality (VR) is a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment.

<span class="mw-page-title-main">OnLive</span> Company offering a cloud gaming platform

OnLive was a provider of cloud virtualization technologies based in Mountain View, California. OnLive's flagship product was its cloud gaming service, which allowed subscribers to rent or demo computer games without installing them. Games were delivered as streaming video rendered by the service's servers, rather than running on the local device. This setup allowed the games to run on computers and devices that would normally be unable to run them due to insufficient hardware. OnLive also enabled other features such as the ability for players to record gameplay and to spectate.

<span class="mw-page-title-main">4K resolution</span> Video or display resolutions with a width of around 4,000 pixels

4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 3840 × 2160 with a 16:9 aspect ratio is the dominant 4K standard, whereas the movie projection industry uses 4096 × 2160.

A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart TVs are a technological convergence of computers, televisions, and digital media players. Besides the traditional functions of television sets provided through traditional broadcasting media, these devices can provide access to over-the-top media services such as streaming television and internet radio, along with home networking access.

Dolby Atmos is a surround sound technology developed by Dolby Laboratories. It expands on existing surround sound systems by adding height channels, allowing sounds to be interpreted as three-dimensional objects with neither horizontal nor vertical limitations. Following the release of Atmos for the cinema market, a variety of consumer technologies have been released under the Atmos brand, using in-ceiling and up-firing speakers.

A transreality game, sometimes written as trans-reality game, describes a type of video game or a mode of gameplay that combines playing a game in a virtual environment with game-related, physical experiences in the real world and vice versa. In this approach a player evolves and moves seamlessly through various physical and virtual stages, brought together in one unified game space. Alongside the rising trend of gamification, the application of game mechanics to tasks that are not traditionally associated with play, a transreality approach to gaming incorporates mechanics that extend over time and space, effectively playing through a players day-to-day interactions.

<span class="mw-page-title-main">Virtual reality game</span> Video game played in virtual reality

A virtual reality game or VR games is a video game played on virtual reality (VR) hardware. Most VR games are based on player immersion, typically through head-mounted display unit or headset with stereoscopic displays and one or more controllers.

References

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