Formfit

Last updated

The Formfit Company was a manufacturer of women's "foundation garments", mainly corsets and girdles. Founded in 1917 with headquarters in Chicago, Illinois, Formfit later became known for other types of lingerie, particularly bras and briefs.

History

Founded in 1917, the company's headquarters housed manufacturing, shipping and sales in a single building.[ citation needed ] They also had facilities in nearby Aurora, Illinois.

In the early 1960s, Formfit merged with Rogers lingerie, to make Formfit-Rogers. In this era, the label enjoyed a renaissance of sorts, producing intimate garments and gowns designed by Italian fashion designer Emilio Pucci.

In the 1970s Formfit-Rogers was acquired by New York-based apparel holding company, I. Appel Corp., run by New York businessman, Norman Katz. Under I. Appel, Formfit-Rogers built on its reputation as a premium market intimate apparel label, from its Emilio Pucci days.

In the late 1980s, like other I. Appel labels, Formfit's manufacturing was relocated to Mexico. Its quality control suffered, and many department stores dropped the line.[ citation needed ] This, combined with the rise of Victoria's Secret, saw Formfit-Rogers brand fall into decline (along with many other intimate apparel brands).

The "seamless panties" line of Formfit was acquired in 1997 by Jockey International and sold under the label "Form-Fit".

Many other brands have used the hyphenated word "Form-Fit" to describe various underwear lines. The term "Form-Fit" is not exclusive to the brand "Formfit" and has sometimes caused brand confusion.

The rights to the Formfit-Rogers name are currently held by Colombia-based Ingresar Apparel Company. [1]

Related Research Articles

Lane Bryant Inc. is an American women's apparel and intimates specialty retailer focusing on plus-size clothing. The company began in 1904 with maternity designs created by Lena Himmelstein Bryant Malsin. Lane Bryant, Inc., is the largest plus-size retailer in the United States. As of 2022, the chain consists of 448 stores in 46 U.S. states. Lane Bryant, Inc. is not affiliated with Lane Bryant catalog, which was spun off as a separate business in 1993.

<span class="mw-page-title-main">Fruit of the Loom</span> American clothing manufacturer

Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters is located in Bowling Green, Kentucky. Since 2002, it has been a wholly owned subsidiary of Berkshire Hathaway.

<span class="mw-page-title-main">Emilio Pucci</span> Italian fashion designer and politician

Don Emilio Pucci, Marchese di Barsento was an Italian aristocrat, fashion designer and politician. He and his eponymous company are synonymous with geometric prints in a kaleidoscope of colors.

<span class="mw-page-title-main">Avery Dennison</span> American corporation

Avery Dennison Corporation is a multinational manufacturer and distributor of pressure-sensitive adhesive materials, apparel branding labels and tags, RFID inlays, and specialty medical products. The company is a member of the Fortune 500 and is headquartered in Mentor, Ohio.

<span class="mw-page-title-main">VF Corporation</span> American apparel company

VF Corporation is an American global apparel and footwear company founded in 1899 by John Barbey and headquartered in Denver, Colorado. The company's 13 brands are organized into three categories: Outdoor, Active and Work. In 2015, the company controlled 55% of the U.S. backpack market with the JanSport, Eastpak, Timberland, and The North Face brands.

<span class="mw-page-title-main">Jockey International</span> American manufacturer of sportswear

Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin. Jockey invented the first men's Y-Front brief in 1934 and is a recognized trademark in 120 countries.

<span class="mw-page-title-main">J.Lo by Jennifer Lopez</span> American lifestyle brand

J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez. Since the release of her debut fragrance Glow in 2001, the line expanded to include clothing, watches, accessories, bedding and perfume, becoming a huge success in the United States and international markets.

International Textile Group (ITG) is a diversified American fabric maker based in Beverly Hills, California. The company was founded in Greensboro, North Carolina by Wilbur Ross and was sold to Platinum Equity in 2016, leading to its move from Greensboro to Beverly Hills.

La Senza Corporation is a Canadian fashion retailer that sells women's lingerie and intimate apparel. The La Senza brand is currently owned by Regent which operates and owns La Senza stores in Canada and the United States and uses a franchise model for the operation of stores outside Canada and the United States.

<span class="mw-page-title-main">Chico's FAS</span> American retail company

Chico's FAS, Inc. is an American women's clothing and accessories retailer founded in 1983 on Sanibel Island, Florida. Founded by Marvin and Helene Gralnick, it is headquartered in Fort Myers, Florida and operates four brands: its namesake Chico's store, White House Black Market, Soma and TellTale.

Undrest. is an American clothing brand owned by WEARUNDER, Inc. based in the Garment District of Downtown Los Angeles, California. The company represents a growing group of clothing companies that embrace the idea of progressive labor policies that include production, development, and manufacturing all within the United States. Its main garment line consists of high end intimate apparels made of 100% U.S. grown Supima cotton, knit and manufactured in "sweatshop free" garment contract facilities in Los Angeles, California. The main line includes babydolls, bedjackets, boy shorts, camisoles, chemises, nightshirts, panties, and bralettes.

<span class="mw-page-title-main">Underwear</span> Clothes worn under other clothes

Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.

<span class="mw-page-title-main">Gossard</span>

Gossard is a Nottingham-based brand and manufacturer of women's undergarments and hosiery. Founded in the early 20th century in Chicago as H. W. Gossard Co., it expanded quickly, flourishing in the 1920s. As Associated Apparel Industries, Inc. it held a central position in its market in the 1930s. Amalgamated eventually succumbed to the poor economy in the United States during the Great Depression, but Gossard continues as a division of Courtaulds in Great Britain.

Joe Fresh is a Canadian fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies Limited. It was formed in 2006. The label includes adult and children's wear, shoes, handbags, jewelry, beauty products, and bath items.

<span class="mw-page-title-main">MAS Holdings</span> Sri Lankan apparel company

MAS Holdings is a Sri Lankan apparel manufacturer. The company was founded in 1987 by Mahesh, Sharad and Ajay Amalean. MAS Holdings began as an underwear manufacturer and later diversified into sportswear, performance wear and swimwear.

<span class="mw-page-title-main">Kay Cohen</span> Australian fashion designer

Kay Cohen is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands, most notably as Founder and Creative Director of Pleasure State and as General Manager and Creative Director of Elle Macpherson's Lingerie label Elle Macpherson Intimates, also Cohen is known as the inventor of the Biofit uplift bra.

<span class="mw-page-title-main">John Field (American football)</span> American football player and coach (1886–1979)

John W. Field was an American football player and coach. Field played college football for Yale University from 1908 to 1910 and was captain of Yale's football team. He also served as the head coach of the 1911 Yale football team. He later worked for more than 60 years as manufacturer of corsets and lingerie.

<span class="mw-page-title-main">Arvind (company)</span> Indian textile company

Arvind Limited is an Indian textile manufacturer and the flagship company of the Lalbhai Group. Its headquarters are in Naroda, Ahmedabad, Gujarat, India, and it has units at Santej. The company manufactures cotton shirting, denim, knits and bottomweight (khaki) fabrics. It had also recently ventured into technical textiles with its Advanced Materials Division in 2011. The company is India's largest denim manufacturer.

<span class="mw-page-title-main">Wacoal</span> Manufacturer of womens lingerie and underwear

Wacoal is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.

Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom.

References

  1. "Formfit Rogers – Ropa interior femenina" . Retrieved 7 April 2019.