Product type | Bottled water |
---|---|
Owner | Energy Brands privately owned subsidiary of The Coca-Cola Company |
Introduced | 1996[1] 2017 (India); 2018 (The Netherlands, Russia) | (Americas); 2014 (UK);
Markets | Australia, Brazil, Canada, Europe, India, Middle East, USA, UK, China |
Ambassador(s) | Jennifer Aniston (2008–2020) Gal Gadot (2020–2022) Zendaya (2022-present) |
Website | drinksmartwater |
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. [2] [3] Introduced in 1996 as Ice Mountain Spring Water and Glaceau Mineral Water in the United States, it became known as Smart Water in 1998. [4] [5] By 2016 it was one of the top five most sold brands of bottled water in that country [6] with sales worth nearly $830 million in 2017. [7]
The brand is also available in other countries including the United Kingdom, [8] France, [9] India, [10] Australia, Argentina, Brazil, Chile, China, [11] The United Arab Emirates, Croatia, Singapore, Serbia, [12] Romania, Malaysia and Canada., [13] Hungary [14] [15]
Smartwater is manufactured by the process of distillation. [16] This process removes most inorganic impurities, such as naturally dissolved minerals, but may let low boiling-point organic matter through. Afterwards, certain mineral electrolytes such as potassium, calcium and magnesium are added back. [17] There are no known benefits of distilling potable water combined with the readdition of ingredients lost in this process. [18]
Globally, the brand has several variants [19] introduced in 2017, such as Glaceau Smartwater Sparkling Green Apple, [20] Lemon, and Berry & Kiwi. [21] [22] In 2020, four new combination flavors were introduced: Cucumber Lime, Strawberry Blackberry, Pineapple Kiwi, and Watermelon Mint. [23]
Starting in 2008, American actress Jennifer Aniston was the ambassador for the brand globally [24] and was involved in a number of campaigns as the face of the product. [25] She was succeeded in 2020 by Israeli actress Gal Gadot. [26]
In June 2022, Zendaya was announced as the global brand ambassador of Glaceau SmartWater and the face of its new campaign "Smart Solutions: Global Water Challenge (GWC)". [27]
The packaging featured an image of a fantail goldfish; earlier packagings featured an otter.
Smartwater was launched in India through its association with TED Talks India Nayi Soch as the official sponsor for property. [28]
In 2018, Smartwater was awarded the German Goldener Windbeutel ("Golden Windbag") anti-award by the consumer rights advocacy group Foodwatch Germany for "the most brazen lie in food advertising" that year. The group said that Smartwater is "nothing but ordinary water" sold by advertising a "scientifically-sounding but completely unnecessary production process" which yields no proven nutritional benefits, for as much as seven times the price of regular water. [18] The product also won the Dutch Gouden Windei ("Golden Windbag") prize that year. [29]
The Coca-Cola Company repudiated the criticism and said that it followed all applicable food labelling regulations in a transparent manner, that Foodwatch had nominated Coca-Cola in order to attract attention to itself, and that "the success of the water with consumers proved that they liked the product for the taste." [30]
Fanta is an American-owned brand of fruit-flavored carbonated soft drink created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola alternative in 1941 due to the American trade embargo of Nazi Germany, which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cases sold in 1943. The current formulation of Fanta, with orange flavor, was developed in Italy in 1955.
Lemon & Paeroa, often shortened to L&P, is a sweet, lemon-flavoured soft drink manufactured in New Zealand. The drink is considered Kiwiana, and was traditionally made by combining lemon juice with naturally carbonated mineral water from the town of Paeroa. Today, it is manufactured by multi-national Coca-Cola. The origin date of the drink is uncertain, but the brand estimates 1907.
The Coca-Cola Company is an American multinational corporation founded in 1892. It produces Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
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Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Deep RiverRock is a brand of water produced by Coca-Cola, bottled in County Antrim and sold throughout the island of Ireland.
Appletiser is a sparkling fruit juice created by blending fruit juice with carbonated water. It was created in 1966 in Elgin Valley, Western Cape, South Africa, by French-Italian immigrant Edmond Lombardi. Whilst Appletiser is primarily sold in its home market of South Africa, the brand is also exported to more than 20 other countries, including the Southern African Development Community (SADC), as well as the UK, Belgium, Spain, Japan, Hong Kong, Australia and New Zealand.
Arwa is a bottled water brand produced by Dubai-based Al Ahlia Group, the licensed bottler and distributor of Coca-Cola brands in the UAE and Oman. It is sold across most Middle East countries. Arwa water is produced in-house at the company's Al Ain Plant since 1990. also has a plant in Tulkarem, West Bank
Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks.
The Coca-Cola Beverages Northeast, formerly known as Coca-Cola Bottling Company of Northern New England, is a bottler of Coca-Cola, Dr Pepper, and Canada Dry soft drinks in the New England region as well as almost the entirety of upstate New York. The Coca-Cola Company does not own an interest, as the company is 100% owned by Japan-based Kirin Brewery, who until 2018 also owned the rights to the Moxie soft drink nationwide.
Jennifer Aniston Goes Viral, known also as Jen Aniston's Sex Tape, is a viral video advertisement by Glacéau, starring actress Jennifer Aniston, that promotes the smartwater bottled water brand. The video was uploaded to YouTube on 7 March 2011 and had attracted almost ten and a half million views before it was taken down in February 2012.
Coca-Cola Life was a reduced-calorie version of Coca-Cola introduced in 2013, using a combination of stevia and sugar as sweeteners. It was first released in Argentina and Chile after five years of research together in these countries. The formulation varied by market location, and in some areas the original formulation had been phased out in favor of a zero-calorie version sweetened with stevia only. The drink was discontinued in 2020 as part of the Coca-Cola Company discontinuing underperforming brands.
Rohan Oza is an American businessman, investor, and marketing expert behind several large brands. Rohan has been a recurring guest on the television show Shark Tank.
Mike Repole is an American entrepreneur, businessman, and owner of Repole Stables, best known for co-founding Glaceau, which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
Topo-Chico is a brand of sparkling mineral water from Mexico. Topo-Chico is both naturally carbonated at the source and artificially carbonated.
Waters & Robson was a British manufacturer of bottled water and soft drinks.
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