Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper, originally created as an orange soda, Orange Crush. Crush competes with Coca-Cola's Fanta. It was created in 1911 by beverage and extract chemist Neil C. Ward. Most flavors of Crush are caffeine-free.
Mirinda is a brand of soft drink originally created in Spain in 1959 and distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".
Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.
Gold Spot was an artificially orange-flavored carbonated soft drink created by Parle Products, introduced in 1952. It was named after the company’s successful Parle Gold Star peppermint product and was popular with kids. Gold Spot went over to Parle Bisleri as part of family partitions of the business.
Maaza is a Coca-Cola fruit drink brand from India and marketed in Africa, Eastern Europe and Asia. Its most popular drink is its mango fruit drink.
Campa Cola is a soft drink brand in India. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players Pepsi and Coca-Cola after the liberalisation policy of the P. V. Narasimha Rao government in 1991.
The Limca Book of Records is an annual reference book published in India documenting world records held by Indians. The records are further categorized into education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema.
Parle Agro Private Limited is an Indian company that owns Frooti, Appy Fizz, LMN, Hippo, Bailley and Smoodh brands.
Bisleri International is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks.
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite.
Parle Products is an Indian multinational food corporation, which makes biscuits and confectionery products. It is best known for the biscuit brand Parle-G, which is the best-selling biscuit brand in the world, according to a 2011 Nielsen report.
Duke and Sons Pvt. Ltd was an Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks. It was originally owned by the Pandole family, a well-known Parsi business name. In 1994, the company was acquired by Pepsi, which relaunched the Duke's brand in 2011 through its Indian subsidiary.
RimZim is a brand of masala soda currently owned and marketed by Coca-Cola in India. The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.
Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies. Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party.
