Julmust is a soft drink that is mainly consumed in Sweden around Christmas. During Easter, the name is påskmust. During the rest of the year, it is sometimes sold under the name must. The content is the same regardless of the marketing name, and the drink is most closely associated with Christmas. 45 million litres of julmust are consumed during December, which is around 50% of the total soft drink volume in December and 75% of the total yearly must sales. Must was created by Harry Roberts and his father Robert Roberts in 1910 as a non-alcoholic alternative to beer.
Beer in Sweden has a history that can be traced to the late Iron Age.
Carlsberg A/S is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. The company's flagship brand is Carlsberg. Other brands include Tuborg, Kronenbourg, Somersby cider, Holsten, Neptun, Belgian Grimbergen, Fix, one of Greece's oldest brands and more than 500 local beers. The company employs around 41,000 people, primarily in Europe and Asia. Carlsberg is currently the 6th largest brewery in the world based on revenue.
Scottish & Newcastle plc was a brewing company headquartered in Edinburgh, Scotland, which expanded from its home base to become an international business with beer volumes growing almost tenfold.
Pommac is the brand name for a carbonated soft drink made by Carlsberg Sverige AB of fruits and berries and matured in oak barrels for three months. The name comes from "Pommery", referring to Champagne, and Cognac, as it is matured in oak barrels like wine. Another theory of the naming is the French word pomace, which literally means remains of pressed fruits. See also Ripasso.
Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, to the north of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group. The brewery's flagship, the Tuborg pilsner, was brewed for the first time in 1880.
Anchor bottlers are a soft drink manufacturer’s major bottlers around the world. For example, The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Orange soft drinks are carbonated orange drinks.
Orkla ASA is a Norwegian conglomerate operating in Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminium solutions and financial investment sectors. Orkla ASA is listed on the Oslo Stock Exchange and its head office is in Oslo, Norway. As of 31 December 2021, Orkla had 21,423 employees. The Group's turnover in 2021 totalled NOK 50.4 billion.
Pripps is a former major brewery in Sweden and is now a part of Carlsberg, in which Pripps remains as a trademark. The company was based in Stockholm; their main product was Pripps Blå. They also owned Ramlösa. Pripps was founded in Gothenburg by Johan Albrecht Pripp in 1828.
Falcon Brewery (Bryggeri AB Falken) was a brewery company in Falkenberg, Sweden. After being bought by Carlsberg it is now one of their production facilities.
Ringnes is the largest brewer in Norway. owned by the Carlsberg Group.
XL Cola was a cola-flavoured soft drink produced in Sweden.
Apotekarnes Cola was a cola-flavoured soft drink produced in Sweden by Pripps/Carlsberg Sverige.
Uno Svenningsson is a Swedish pop singer-songwriter and guitarist, who has been active in music since the late 1970s. He was the singer in the pop group "Freda'" in the early 1980s and early 1990s, and the group had hit songs like "Vindarna" and "Det gör mig så lycklig".
Champis is a soft drink created by Robert Roberts in 1918. It was sold already in 1910, but then under a different name. The recipe is secret and the extract is produced by Roberts in Örebro and sold to breweries who prepare and distribute the final product. Along with Sockerdricka, Citronil, Pomril, and Pommac, Champis is one in the first generation of Swedish soft drinks.
Baltic Beverages Holding is a brewing company owned by Carlsberg Group. It is a significant operator in the brewing industry in the Baltic states and Ukraine.
Skol Lager is a lager that was developed originally by Ind Coope breweries in Alloa, Central Scotland. In 1958, Graham's Continental was launched and quickly changed to Graham's Skol to give a Scandinavian impression. The name was later revised to just Skol.
Somersby is a brand of 4.5% abv cider by Danish brewing company Carlsberg Group. Developed in 2008, it was originally developed for the Danish market, but today has been launched in more than 46 markets, including all of Europe, Israel, Nepal, Australia, New Zealand, Malaysia, Hong Kong, Taiwan, Thailand, South Korea, Canada, Sweden, Sri Lanka, South Africa and the United States. Of the world's ten biggest cider brands, Somersby was the one that grew most in 2012.
Battery is a brand of energy drinks produced by the Finnish brewery Sinebrychoff. Their stimulating effects are based on coffee and guarana extracts as well as taurine.
