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Hidden Treasures was a short-lived breakfast cereal by General Mills. [1] Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry, orange and grape. To emphasize the treasure hunt dynamic, some pieces had no icing filling and were hollow. Pieces with a seam very close to the edge had a grape filling, off-center seams had orange, and directly center seams had cherry. Hidden Treasures was discontinued by 1995. [2] [3]
Since Hidden Treasures was so short-lived, only two commercials were made for it. A temporary mascot was made for the first commercial, a robot named H.T.– H.T. was said to have been programmed to try to figure out what was inside each of the cereal's pieces. He was dropped when the final commercial aired.[ citation needed ] [4]
Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.
Froot Loops is a sweetened, fruit-flavored breakfast cereal produced by Kellogg's and sold in many countries. The cereal pieces are ring-shaped, come in a variety of bright colors and share a fruit flavor.
Apple Jacks is an American brand of breakfast cereal that is produced by Kellogg's. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly. In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform.
Trix is an American brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-corn pieces.
Nerds is an American candy launched in 1983 by the Sunmark Corporation under the brand name Willy Wonka Candy Company. Nerds are now made by the Ferrara Candy Company, a subsidiary of Ferrero Group. With their anthropomorphic covers, Nerds usually contain two flavors per box, and each flavor has a separate compartment and opening.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Ricicles was a breakfast cereal sold by Kellogg's in the United Kingdom and Ireland. It was similar to another Kellogg's product, Rice Krispies, with the addition of a frosted sugar coating. The product is known as Frosted Krispies in the United States.
Force was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. First produced in 1901 by the Force Food Company in Buffalo, New York, it was one of three companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim.
Granula was the first manufactured breakfast cereal. It was invented by James Caleb Jackson in 1863. Granula could be described as being a larger and tougher version of the somewhat similar later cereal Grape-Nuts. Granula, however, consisted primarily of bran-rich graham flour made into nugget shapes. The cereal had to be soaked overnight before it could be eaten.
Pebbles is a brand of breakfast cereal introduced in the United States by Post Consumer Brands on October 20, 1971 featuring characters from the animated series The Flintstones as spokestoons. The product line includes Cocoa Pebbles and Fruity Pebbles.
Sprinkle Spangles was a short-lived breakfast cereal by General Mills. It was introduced in the mid 90s, alongside Hidden Treasures. The cereal was of star-shaped pieces covered with multi-colored sprinkles. The commercials claimed that they "Spangled every angle with sprinkles." Sprinkle Spangles were no longer available in 1998.
Frosted Mini-Wheats is a breakfast cereal manufactured by Kellogg's consisting of shredded wheat cereal pieces and frosting.
A Tootsie Pop is a hard candy lollipop filled with the chocolate-flavored chewy Tootsie Roll candy. They were invented in 1931 by an employee of The Sweets Company of America. Tootsie Rolls had themselves been invented in 1896 by Leo Hirschfield. The company changed its name to Tootsie Roll Industries in 1969. The candy made its debut in 1931 and since then various flavors have been introduced. The idea came to be when a man who worked at The Sweets Company of America licked his daughter's lollipop at the same time he was chewing his Tootsie Roll. He loved the idea and pitched it to everyone at the next snack ideas meeting.
Reese's Puffs is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. At its launch in May 1994 the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.
Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored puffed corn squares and marshmallows, modeled after the flavor of s'mores.
Honey Ohs! is a breakfast cereal made by Post Cereals, but originally introduced by the Quaker Oats Company.
Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company from 1984 to 1993. The cereal was prepared with corn and oats as primary ingredients, and it was fortified with iron and B vitamins. The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot. The cereal pieces were manufactured in the shape of the letter "T". It has been described as being similar in flavor to Cap'n Crunch cereal.
Ripple Crisp was a breakfast cereal produced by General Mills. It was introduced in 1993, and consisted of corn flakes made with horizontal ridges. According to the marketing, the ridges were designed to "keep out the milk and lock in the flavor for a crisp, delicious taste in milk", while traditional flake cereals "were flat. Milk just sat on them, making them soggy." Ripple Crisp was promoted with the slogan "The Shape Of Flakes To Come!" The cereal came in two flavors, "Golden Corn" and "Honey Bran". A collection of consumer reviews from Deseret News summarized the cereal as being "tall on crunch, short on taste". General Mills' official Twitter account recognized the cereal in a 2013 tweet.