Hudson's Bay Rewards

Last updated

Hudson's Bay Rewards (known as HBC Rewards before February 2013) is a loyalty program where customers earn points for purchases at Hudson's Bay stores and thebay.com in Canada. [1] [2] [3]

Contents

Every 1000 points earned can be redeemed as $5 towards a purchase. Points can also be donated, gifted, or converted to RBC Avion points.

History

1980s and 1990s: Club Z and Air Miles

The rewards program was first introduced by Zellers in 1986. It was known as Club Z and awarded points to customers. Starting in the 1990s, The Bay offered Air Miles reward miles to their customers as a rewards program.

2000s: HBC Rewards launched

In an effort to offer more choices to customers at both Zellers and the Bay, and with the opening of its Home Outfitters chain, the HBC Rewards program was introduced in April 2001. Club Z points were automatically converted to the same amount in HBC Rewards points.

2010s: Zellers closure and Hudson's Bay Rewards rebranding

In 2012 and 2013, all but three Zellers locations across Canada shuttered, to be replaced by Target, Walmart or other retailers. Points could still be earned at Zellers during the stores' liquidations, and the HBC stated that its Rewards program would continue to exist at the Bay and Home Outfitters.

In 2013, HBC relaunched HBC rewards under a new name, Hudson's Bay Rewards. The program has three tiers based on annual spend at Hudson's Bay and thebay.com [1] [3] .

Hudson's Bay points could be converted to Air Miles and vice-versa.

Purchases made with a customer's HBC Credit Card or Mastercard doubled the points earned.

2020s: Hudson's Bay Rewards app and program re-launch

In 2021, the new Neo Financial HB Mastercard kept the same double-point bonus [4] . In 2022, Hudson's Bay Rewards ended their point-conversion partnership with Air Miles [5] .

in 2023, an app was released that coincided with a relaunch of the Rewards program [6] . The app and website now included personalized offers and point bonuses for users [7] [8] .

Members can link their Rewards account with their Petro-Canada Points account and SPC memberships to earn more points. Members can donate the dollar value of their points to the non-profit Hudson’s Bay Foundation or gift them to another member [1] .

Hudson's Bay Rewards

Related Research Articles

<span class="mw-page-title-main">Hudson's Bay Company</span> Canadian retail business group and former fur trading business

The Hudson's Bay Company is a Canadian retail business group. A fur trading business for much of its existence, it became the largest and oldest corporation in Canada, and now owns and operates retail stores across the country. The company's namesake business division is Hudson's Bay, commonly referred to as The Bay.

<span class="mw-page-title-main">Loyalty program</span> Marketing strategy designed to encourage customers to continue to shop at a business

A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. A loyalty program typically involves the operator of a particular program set up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder as a participant in the program. Cards may have a barcode or magstripe to more easily allow for scanning, although some are chip cards or proximity cards.

<span class="mw-page-title-main">Nectar (loyalty card)</span> Loyalty card scheme in the United Kingdom

Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Ltd, a company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso, eBay and British Airways. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Participating companies cover sectors including travel, retail, finance and newspapers.

<span class="mw-page-title-main">Zellers</span> Canadian retail company

Zellers was a Canadian discount store chain founded by Walter P. Zeller in 1931. It was acquired by the Hudson's Bay Company (HBC) in 1978, and after a series of acquisitions and expansions, peaked with 350 locations in 1999. However, fierce competition and an inability to adapt during the retail apocalypse resulted in Zellers losing significant ground in the 2000s.

<span class="mw-page-title-main">Hudson's Bay (department store)</span> Canadian department store chain

Hudson's Bay, also known as The Bay, is a Canadian department store chain. It is the flagship brand of the Hudson's Bay Company (HBC), the oldest and longest-surviving company in North America as well as one of the oldest and largest continuously operating companies in the world.

<span class="mw-page-title-main">Metro Inc.</span> Canadian supermarket company

Metro Inc. is a Canadian food retailer operating in the provinces of Quebec and Ontario. The company is based in Montreal, Quebec, with head office at 11011 Boulevard Maurice-Duplessis. Metro is the third largest grocer in Canada, after Loblaw Companies Limited and Sobeys.

<span class="mw-page-title-main">Simpsons (department store)</span> Canadian department store chain

The Robert Simpson Company Limited, commonly known as Simpson's until 1972, then as Simpsons, and in Quebec sometimes as Simpson, was a Canadian department store chain that had its earliest roots in a store opened in 1858 by Robert Simpson.

Aeroplan is the frequent-flyer program owned by Air Canada, Canada's flag carrier. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers. In 2002 it was spun off as a separate corporate entity and eventually sold to Aimia. On May 11, 2017, Air Canada announced it plans to launch a new loyalty program to replace the Aeroplan program in 2020. On August 21, 2018, Air Canada, along with TD, CIBC and Visa, agreed to acquire Aeroplan from Aimia for CA$450 million in cash. There are approximately 5 million active members in the program. On August 11, 2020, Air Canada released details about its new loyalty program, which was a relaunch of Aeroplan.

<span class="mw-page-title-main">Air Miles</span> Miles-based loyalty program

Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.

<span class="mw-page-title-main">Pepsi Stuff</span> Global loyalty program launched by PepsiCo

Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019.

<span class="mw-page-title-main">Canadian Tire Financial Services</span> Financial services subsidiary of the Canadian Tire retail chain

Canadian Tire Services Ltd. (CTSL), doing business as Canadian Tire Bank, is the financial services subsidiary of the Canadian Tire retail chain. The bank is based in Oakville, Ontario, and has additional business operations in St. Catharines and Welland, Ontario. Between 1968 and 2016, Canadian Tire Services Ltd. was known as Canadian Tire Financial Services Ltd..

<span class="mw-page-title-main">PC Optimum</span> Canadian retail loyalty program by the Loblaw Companies

PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus and Shoppers Drug Mart's Shoppers Optimum programs.

Fields Stores Ltd. is a Canadian discount store company owned by FHC Holdings, with 67 locations in British Columbia, Alberta, Saskatchewan, Manitoba, and the Northwest Territories.

<span class="mw-page-title-main">Everyday Rewards</span> Australian and New Zealand customer loyalty program

Everyday Rewards, formerly Woolworths Rewards, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.

<span class="mw-page-title-main">LoyaltyOne</span>

LoyaltyOne, Co. provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel, and hospitality sectors globally. Under the Alliance Data umbrella, it offers services in coalition loyalty programs, analytics and retail solutions, loyalty consulting and customer analytics.

Richard Alan Baker is an American business executive. He is the Governor, CEO, and Executive Chairman of Hudson's Bay Company (HBC) and executive chairman of each of HBC's eight portfolio companies. He is also the owner of National Realty and Development Corp. (NRDC), a US-based private real estate development and investment company, and is the Chairman of the Retail Opportunity Investments Corp. (ROIC), a public real estate company.

<span class="mw-page-title-main">TrueBlue</span> Frequent-flyer program of JetBlue

TrueBlue is the frequent-flyer program of JetBlue that offers points to passengers traveling on most fare types, as well as to consumers who utilize JetBlue co-branded credit cards.

<span class="mw-page-title-main">Shop-Rite (Canada)</span> Chain of catalogue stores in Ontario, Canada

Shop-Rite was a chain of catalogue stores in Ontario, Canada, that operated from the 1970s to 1982. In a Shop-Rite catalogue store, customers would browse the catalogue, select their merchandise and apply to the store clerk for the item.

<span class="mw-page-title-main">Bay Wheels</span>

Bay Wheels is a regional public bicycle sharing system in California's San Francisco Bay Area. It is operated by Motivate in a partnership with the Metropolitan Transportation Commission and the Bay Area Air Quality Management District. Bay Wheels is the first regional and large-scale bicycle sharing system deployed in California and on the West Coast of the United States. It was established as Bay Area Bike Share in August 2013. As of January 2018, the Bay Wheels system had over 2,600 bicycles in 262 stations across San Francisco, East Bay and San Jose.

<span class="mw-page-title-main">Scene+</span> Canadian loyalty program

Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.

References

  1. 1 2 3 HBC Rewards
  2. Hudson’s Bay revamps loyalty card program
  3. 1 2 A new year, a new 3-tiered rewards program for Hudson's Bay Company shoppers
  4. "Hudson's Bay and Neo Financial Announce Strategic Partnership That Delivers a More Rewarding Digital-First Credit Experience for Canadians". HBC. Retrieved 2024-05-07.
  5. Team, Rewards Canada (2022-07-28). "Another AIR MILES partner bites the dust - Hudson's Bay Rewards conversions end on September 30". Rewards Canada. Retrieved 2024-05-07.
  6. "Hudson's Bay Relaunches Hudson's Bay Rewards, Giving Customers Personalized Offers, More Points And Better Value Through A Custom App". HBC. Retrieved 2024-05-07.
  7. Toneguzzi, Mario (2023-08-22). "Revamped Hudson's Bay Rewards App Offers Gamified Shopping Experience [Interviews]". Retail Insider. Retrieved 2024-05-07.
  8. Bay, The. "HUDSON'S BAY RELAUNCHES HUDSON'S BAY REWARDS, GIVING CUSTOMERS PERSONALIZED OFFERS, MORE POINTS AND BETTER VALUE THROUGH A CUSTOM APP". www.newswire.ca. Retrieved 2024-05-07.