Imperial margarine

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Imperial is a brand of margarine or spread, depending on the country, previously distributed by Unilever and currently marketed by Upfield. It is best remembered for television commercials in which a person who recently ate something with Imperial margarine would suddenly have a crown appear on their head (accompanied by a four note fanfare). [1] [2] [3] [4]

Formulations of the product may vary by region. In the United States, Imperial is now a "vegetable oil spread" due to reductions in the percentage of vegetable oil in the product. [5] However, in other countries, the product still qualifies as margarine. [6]

History

In 1956 Lever Brothers (Unilever) developed Imperial, a margarine which had a lower melting point and which contained butter. [7] [8]

In 1980 Michael Angus became chairman. The bulk of Lever's losses stemmed from Imperial margarine. So in 1981, Angus shut down the outdated Hammond, Indiana, plant that made Imperial and farmed out the work to contractors able to produce it more cheaply. [9]

In 2018, Unilever sold its margarines and spreads to Upfield.

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References

  1. 1980s Imperial Margarine Commercial on YouTube
  2. Imperial Margarine Classic King's Crowns TV Commercial on YouTube
  3. Vintage Imperial Margarine Crown TV Commercial '80s on YouTube
  4. Imperial Margarine But a Crown on Your Head on YouTube
  5. "Imperial Margarine Tub". H-E-B . Retrieved April 14, 2021. (package reads "28% Vegetable Oil Spread")
  6. "Imperial Non-Hydrogenated Margarine". Walmart Canada . Retrieved April 14, 2021.
  7. "History of Soy Oil Margarine - Page 2".
  8. Niemeyer, Daniel (2013). 1950s American Style: A Reference Guide (Soft cover). ISBN   9781304201652.
  9. "LEVER'S BATTLE TO RISE AGAIN - The New York Times".