KXVV

Last updated
KXVV
Lax 103.1 FM logo KXVV-FM.png
Broadcast area Hesperia-Apple Valley, California
Frequency 103.1 MHz
BrandingLa X 103.1 Y 910AM
Programming
Language(s) Spanish
Format Regional Mexican
Ownership
Owner
  • El Dorado Broadcasters LLC
  • (EDB VV License LLC)
History
First air date
August 18, 1980 (1980-08-18) (as KVVQ)
Former call signs
KVVQ (1980–1985)
KVVQ-FM (1985–1997)
KHDR-FM (1997–2000)
KVFG (2000–2019)
Call sign meaning
K La XVictor Valley
Technical information
Facility ID 72717
Class A
ERP 250 watts
HAAT 475 meters (1,558 ft)
Transmitter coordinates
 34°36′44.0″N117°17′29.0″W / 34.612222°N 117.291389°W / 34.612222; -117.291389 (KVFG)
Repeater(s) 910 KMPS
Links
Webcast Listen live
Website lax1031.com

KXVV (103.1 FM, "La X 103.1") is a commercial radio station that is licensed to Victorville, California and serves the Victor Valley area. The station is owned by El Dorado Broadcasters and broadcasts a Regional Mexican format. KXVV's studios and transmitter are located in Hesperia. KXVV is also simulcasted on Sister Station 910 AM

Contents

History

The station signed on August 18, 1980, as KVVQ, a top 40 outlet owned by Kenneth B. Orchard. [1] The call letters were changed to KVVQ-FM in 1985. [2]

In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an oldies format. [3] However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million. [4] The new owner changed the call sign to KHDR-FM. [2]

Logo for KVFG as K-Frog from 2000 to 2010. KVFG-FM.jpg
Logo for KVFG as K-Frog from 2000 to 2010.
Logo for KVFG as ESPN Radio from 2010 to 2011. KVFG1031.png
Logo for KVFG as ESPN Radio from 2010 to 2011.
Logo for KVFG as 103 The Route from 2011 to 2019. ROUTE 103 LOGO.jpg
Logo for KVFG as 103 The Route from 2011 to 2019.

In 2000, Infinity Broadcasting Corporation (predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting. [5] Infinity changed the call letters to KVFG [2] and made the station a simulcast of KFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the station flipped to a sports format as an affiliate of ESPN Radio. [6] [7]

On November 15, 2011, KVFG began stunting with Christmas music; the sports format was moved to KRAK in Hesperia, California. [8] On December 26 at 6 a.m., KVFG ended stunting and introduced a classic hits format branded as "103.1 The Route". [9]

On February 2, 2017, CBS Radio announced it would merge with Entercom. [10] The merger was approved on November 9, 2017, and was consummated on November 17. [11]

On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million. [12] The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV.

On August 26, 2019, at 6 P.M. PDT, the station flipped to a Regional Mexican format, branded as "La X 103.1".

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References

  1. ↑ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting/Cable Yearbook 1981. Broadcasting Publications Inc. 1981. p. C-34. Retrieved January 10, 2019.
  2. 1 2 3 "Call Sign History". CDBS Public Access. Federal Communications Commission . Retrieved February 17, 2010.
  3. ↑ "Connoisseur's Appetite Grows In Ohio" (PDF). Radio and Records. November 15, 1996. p. 8. Retrieved January 10, 2019.
  4. ↑ "Evergreen, Chancellor Team To Take Viacom's 10 Stations" (PDF). Radio and Records. February 21, 1997. p. 6. Retrieved January 10, 2019.
  5. ↑ "COMBOS". Broadcasting & Cable . June 18, 2000. Retrieved February 17, 2010.
  6. ↑ "KVFG Brings ESPN Radio To High Desert". AllAccess.com. All Access Music Group. February 16, 2010. Retrieved January 10, 2019.
  7. ↑ "CBS Radio Flips KVFG To Sports". Radio Ink. February 16, 2010. Archived from the original on February 27, 2012. Retrieved February 17, 2010.
  8. ↑ Venta, Lance (December 8, 2011). "CBS Sets It Route In Victorville". RadioInsight. Retrieved July 1, 2017.
  9. ↑ Venta, Lance (January 4, 2012). "2011 Post Christmas Format Change Rundown". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  10. ↑ Venta, Lance (February 22, 2017). "CBS Radio to Merge with Entercom". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  11. ↑ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  12. ↑ El Dorado Adds Entercom's High Desert Duo
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