Kotipizza

Last updated
Kotipizza Oyj
Nasdaq Helsinki:  PIZZA
Company type Julkinen osakeyhtiö
Industry Pizza restaurant chain
Founded1987;37 years ago (1987)
Founder Rabbe Grönblom
Headquarters,
Key people
Tommi Tervanen (CEO)
Products Pizza
Revenue
  • Increase2.svgEUR 15,100,000 (2010)
Owner
  • Frankis Finland Oy (100%)
Website www.kotipizza.fi

Kotipizza Oyj is the largest pizza restaurant chain in the Nordic countries. Its head office is in Helsinki, Finland. Kotipizza was founded in 1987 in Vaasa, Finland.

Contents

Kotipizza was founded in 1987 by Rabbe Grönblom. By the end of 2010, the Kotipizza chain constituted some 281 restaurants in over 130 municipalities. [1] Some Kotipizza restaurants are located in conjunction with gas stations. The most northern Kotipizza restaurant in Finland is located in Karigasniemi in the municipality of Utsjoki.

The overall revenue of the Kotipizza restaurant chain in 2012 was 72 million euro. Over 95% of the Kotipizza restaurants in Finland are operated by franchising. In addition to Finland, Kotipizza restaurants are found in Saint Petersburg, Estonia and in China in Suzhou, near Shanghai. [2] [3]

Kotipizza has been chosen as the best franchising chain of the year in 1992 and 2009. [4] Kotipizza's motto is "Pizza, Love & Understanding". Koti is Finnish and translates to "home". Some restaurants offer delivery and accept orders by phone or via the internet.

Poro

Pizza Berlusconi Pizza Berlusconi in Lauttasaari.jpg
Pizza Berlusconi

Poro, formerly known as the Berlusconi, is Kotipizza's product name for a pizza with smoked reindeer, tomato sauce, cheese, chanterelle mushrooms and red onion. [5]

It was named "Pizza Berlusconi" in summer 2008 after Italian Prime Minister Silvio Berlusconi. Berlusconi had caused a minor diplomatic incident in 2005, when he said that he had had to "endure" Finnish cuisine, [6] and joked disparagingly about Finns eating "marinated reindeer". Although marinated reindeer is a common dish in Lapland, in the rest of Finland the meat is traditionally stewed or dried. [7]

With Pizza Berlusconi, Kotipizza won the America's Plate International pizza contest in New York City in March 2008, beating the Italian-Americans, who came in second place, and the Australians in third. [8]

See also

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References

  1. "Kotipizza kasvaa uusilla pitserioilla" (in Finnish).
  2. Kotipizza information, April 2013
  3. Operations report 2003, April 2013
  4. Kotipizza awarded as best franchising chain, 24 April 2009. Kotipizza website.
  5. "Berlusconi" (in Finnish). Retrieved 29 August 2019.
  6. ""Playboy" Berlusconi irks Finland". BBC News. 23 June 2005. Retrieved 7 March 2015.
  7. "Reindeer Pizza Named after Berlusconi". Corriere.it. 2008-06-13. Retrieved 2013-04-03.
  8. Anneli Hertsi (15 June 2008). "Berlusconi-pizza kerää mainetta Italiassa" [Berlusconi Pizza gains fame in Italy] (in Finnish). Kauppalehti. Archived from the original on March 29, 2012.