Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies. [1] Prior to launching her own practice, she was company president and CMO (Chief Marketing Officer) of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. [2] Decipher was acquired by FocusVision in 2015.
Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.
She is the founder of the group Women in Research, a networking group, for women in marketing research to facilitate networking, leadership, entrepreneurship and other career development goals. [3]
Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organizations and the Marketing Research Association. [4] [5] [6] She is considered a "top voice in market research", in part due to her regular column in the Research Business Report [7] and the ESOMAR blog, RWConnect. [8] She also serves on several industry committees and boards, such as the Interactive Research Marketing Organization. [9] She was one of the article authors for the inaugural Journal of Brand Strategy and was recently a contributor to the widely read Fast Company blog. [10] [11]
In fall of 2014, Luck was granted the Gold Level award in the Women Executive of the Year category in the international Golden Bridge Awards Program. [12] She also received a Stevie Award in the Executive of the Year category at the 2014 American Business Awards [13] and the 2014 Advertising Research Foundation's Future Forward Great Minds gold level award. [14] The future-forward category recognizes particular achievement in a trending topic, which was mobile research for the 2014 awards program. In 2013, Luck was the recipient of the Marketing Research Association's Impact Award, [15] the Ginny Valentine Award for "Fearlessly Advocating Gender Equality" [16] and was named as Female Entrepreneur of the Year by the Portland Business Journal. [17] Last year, Luck received two Stevie Awards for Women in Business in the Female Executive of the Year and Women Helping Women categories. [18] In 2011, Luck received the Entrepreneur of the Year Award from the Best in Biz Awards Program [19] and the Portland Business Journal's 40 Under Forty Award. [20] In 2010, Luck was shortlisted as a finalist for a Stevie Award for Women in Business. [21] She was also awarded the 4 Under 40 Emerging Leaders in Marketing Research Award in 2009 by the American Marketing Association, [22] and was a finalist for the Next Gen Market Research Disruptive Innovators Award in 2010. [23] She is also the current ESOMAR president for the 2021/22 year [24]
