Kristin Luck

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Kristin Luck Kristin Luck.jpg
Kristin Luck

Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies. [1] Prior to launching her own practice, she was company president and CMO (Chief Marketing Officer) of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. [2] Decipher was acquired by FocusVision in 2015.

Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.

She is the founder of the group Women in Research, a networking group, for women in marketing research to facilitate networking, leadership, entrepreneurship and other career development goals. [3]

Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organizations and the Marketing Research Association. [4] [5] [6]

She was the ESOMAR president for the 2021/22 year [7]

In 2023, she co-founded Growgetter, a new growth marketing firm that specializes in the market research field.

References

  1. ↑ Luck, K. "Growth Hacking 101. http://www.greenbookblog.org/tag/kristin-luck/ March 10, 2015
  2. ↑ "Executive Profile Kristin Luck". Portland Business Journal. February 4, 2011.
  3. ↑ "About Women in Research" http://www.womeninresearch.com/about
  4. ↑ "ARF 2010 Re:think". Crowdvine . Archived from the original on 2011-07-08. Retrieved 2011-03-16.
  5. ↑ "Council of American Survey Research Organization Panel Conference". Council of American Survey Research Organizations. February 2010.
  6. ↑ "The Market Research Event". Institute for International Research .
  7. ↑ "Our people - ESOMAR". www.esomar.org. Retrieved 2021-07-22.
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