Langer's Deli

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Langer's Deli
Langer's Deli from Langer's Square (cropped).jpg
Exterior of Langer's Deli, taken from the northwest corner of Alvarado Street
Langer's Deli
Restaurant information
Established1947
Owner(s)Langer family
Food type Delicatessen
Dress codeCasual
Street address704 South Alvarado Street
City Los Angeles
State California
Postal/ZIP Code90057
CountryUnited States
Coordinates 34°03′22″N118°16′36″W / 34.0562°N 118.2768°W / 34.0562; -118.2768
Website www.langersdeli.com

Langer's Deli, also known as Langer's Delicatessen-Restaurant, is a kosher-style delicatessen located at 704 South Alvarado Street in the Westlake neighborhood of Los Angeles, opposite MacArthur Park.

Contents

Founded in 1947, Langer's is known for its No. 19 pastrami on rye sandwich, described by the Los Angeles Times as "the Marilyn Monroe of pastrami sandwiches". [1] Since its founding, the restaurant claims to have sold over twenty million pounds (9,100,000 kg) of pastrami, [2] and its pastrami has been deemed by some as being the best in the world. [3] [4]

History

Inside Langer's on a weekday morning Interior of Langer's Deli.jpg
Inside Langer's on a weekday morning

Langer's Deli was opened in June 1947 by Albert J. Langer, originally as a deli catering to the waves of new Jewish immigrants arriving in Los Angeles. [5] Langer had previously sold off a smaller shop at the corner of 8th and Irolo Streets in present-day Koreatown when he had heard of a pair of German immigrants selling their sandwich shop on Alvarado Street. With the help of a German friend who helped him look over the deal, Langer acquired the shop for $14,500 (equivalent to $190,034in 2022). [5]

Langer's initially opened with only $500 on hand, requiring loans from partner businesses and initially operating with only Langer, his wife Jean and a dishwasher, working sixteen-hour days. [5] Corned beef sandwiches initially sold for only 35 cents, [6] and throughout the 1940s and 1950s most of its clientele came from the Jewish immigrants who inhabited the hotels and boarding houses surrounding MacArthur Park at the time.[ citation needed ]

Despite most of Westlake's Jewish businesses moving west by the 1960s and the neighborhood suffering significant decline by the 1980s, [6] Langer kept his restaurant open, [7] convinced that it would continue to have customers. Increased gang activity fueled by the crack epidemic seriously affected business by 1990, and by 1993, the restaurant was seriously doubting its future, with it even considering closing entirely. [8]

However, Langer's credits its survival to the opening of the Red Line of the Los Angeles Metro Rail, with the Westlake/MacArthur Park station opening a block away. Office workers in downtown Los Angeles would take the Red Line from 7th Street/Metro Center to Langer's, providing a steady stream of business, [8] and Los Angeles County Supervisor Zev Yaroslavsky even joked that the $1.2 billion spent on building the line's initial operating segment was worth it to keep Langer's open. [6] Despite the opening of the Red Line, neighborhood activity continues to affect operations, with an increase in Metro Rail fares causing revenue to drop by 30% in 1997, [8] and unlicensed street vendors causing a 23% decline in business in 2015. [9]

Langer's celebrated its 60th anniversary in 2007, culminating in the renaming of the intersection of 7th and Alvarado Streets as Langer's Square on January 23, 2008, which would have been Albert Langer's 95th birthday. [6] However, Langer died on June 26, 2007, [7] and ownership of the restaurant passed to his son, Norm, who started working at Langer's in 1962 and who had been running it since the early 1990s.

Location and operations

The No. 19 pastrami on rye sandwich is Langer's signature dish Pastrami and coleslaw sandwich.jpg
The No. 19 pastrami on rye sandwich is Langer's signature dish

Langer's Deli currently occupies a 4,300-square-foot (400 m2) space at the corner of Alvarado and 7th Streets. [8] Originally operating as a 12-seat restaurant along Alvarado Street, the restaurant has since expanded to 137 seats. In 1953, Albert Langer bought out a neighboring liquor store, and in 1967, he acquired the space of a bank that was vacating the corner of Alvarado and 7th Streets, consolidating the three spaces and building the current restaurant. [5] While the restaurant itself is owned by the Langer family, the property is owned by the family of property broker John Alle, whose family has been friends with the Langers since the 1950s. In 2018, the property was put up for sale. [10]

Until the 1990s, Langer's stayed open as late as 3:00 am, catering to patrons of nearby bars. However, business considerations coupled with safety concerns owing to the changing makeup of the Westlake neighborhood forced it to cut costs by laying off employees and cutting opening times. Since 1993, the restaurant is open from 8:00 am to 4:00 pm on weekdays and Saturdays, remaining closed on Sundays. [8] Operating hours however are extended for special occasions, like its 65th anniversary in 2012, [11] the installation of a new art fixture inside MacArthur Park in 2015, [12] and its 75th anniversary in 2022. [2]

Although it is a sit-down restaurant, Langer's is also known for its curbside service, which was introduced at the suggestion of an employee, Alex Barragan, [8] who promised to deliver an order to a waiting customer outside. [13] Curbside service has been successful for the restaurant, [8] with anywhere between 35 and 70 orders being delivered daily. [13]

Langer's employees are unionized, and the restaurant has a reputation for remaining loyal to its employees, offering full benefits and giving support when needed. [8] Many of its employees are also employed at Canter's in the Fairfax District, with the two restaurants sharing employees due to a talent shortage. [14] The relationship between the two restaurants dates back to the 1930s, when Albert Langer found work as a deli man at Canter's before opening his restaurant. [14]

Operations during the COVID-19 pandemic

Due to the COVID-19 pandemic in California, Langer's closed its dining room for the first time in its history on March 16, 2020, in compliance with city directives, with Norm Langer telling the Los Angeles Times that he was "irked" by the order. [15] Transitioning to a takeout-only operation during the pandemic, [16] the dining room reopened on June 15, 2021, with the full lifting of restaurant pandemic restrictions throughout California, [17] with Langer, his employees, City Attorney Mike Feuer and Los Angeles Police Department chief Michel Moore leading a ribbon-cutting ceremony to mark the occasion. [18]

A month later on July 31, 2021, Langer's instituted a vaccination requirement in response to the spread of the SARS-CoV-2 Delta variant, [19] with all patrons being required to show proof of vaccination before being allowed to enter. [20] Since its imposition the restaurant has refused entry to around a dozen customers a day on average, [20] and the mandate has been largely received positively. [19] The requirement has also been extended to the restaurant's employees, with almost all employees being vaccinated. [21]

Awards and accolades

In 1997, the Los Angeles Times reported that Councilman Mike Hernandez was sponsoring a resolution in the Los Angeles City Council honoring the restaurant. [8] Four years later, Langer's was awarded the America's Classics award by the James Beard Foundation, the second restaurant in Los Angeles (after Philippe's, awarded in 1999) to be given the honor. [22]

On May 28, 2019, Langer's was named a Michelin Guide Bib Gourmand honoree — one of 86 new restaurants to be given the honor with the introduction of a California-wide Michelin Guide. [23] The No. 19 sandwich, meanwhile, was named the best sandwich in California by Food & Wine on January 11, 2021. [24]

See also

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References

  1. ↑ Erskine, Chris (June 11, 2017). "Bite into a legend at Langer's Deli, where the pastrami is one of L.A.'s biggest stars". Los Angeles Times . Retrieved August 14, 2018.
  2. 1 2 Gray Painter, Alysia (June 16, 2022). "Langer's Deli Marks Its 75th With a Half-Off Deal". KNBC . Retrieved June 17, 2022.
  3. ↑ Rios, Francine; Frank, Brian (October 15, 2016). "Why the LAPD chief bet a Langer's pastrami sandwich the Dodgers win the NLCS". KPCC . Retrieved August 14, 2018.
  4. ↑ Ephron, Nora (August 19, 2002). "A Sandwich". The New Yorker . Retrieved August 14, 2018.
  5. 1 2 3 4 Decker, Cathleen (November 28, 1986). "Langer's Thrives in a Changing Neighborhood : Deli Serves Up Pastrami and Comfort". Los Angeles Times . Retrieved August 18, 2018.
  6. 1 2 3 4 Pool, Bob (June 16, 2007). "Venerable Langer's celebrates its 60th". Los Angeles Times . Retrieved August 18, 2018.
  7. 1 2 Stewart, Jocelyn Y. (June 26, 2007). "Albert J. Langer, 94; founded acclaimed deli". Los Angeles Times . Retrieved August 18, 2018.
  8. 1 2 3 4 5 6 7 8 9 Hamilton, Denise (June 26, 1997). "Heart in the Rye Place : Langer's Has Mastered Deli-Cate Art of Survival". Los Angeles Times . Retrieved August 18, 2018.
  9. ↑ Langer, Norm (November 25, 2015). "Here's how we get a real deal on street vending". Los Angeles Times . Retrieved August 19, 2018.
  10. ↑ Chang, Andrea (August 28, 2018). "Langer's Deli property up for sale; Norm Langer says, 'I'm not going anywhere'". Los Angeles Times . Retrieved August 13, 2019.
  11. ↑ Hallock, Betty (June 6, 2012). "Langer's turns 65! Free pastrami sandwich June 15-16". Los Angeles Times . Retrieved August 19, 2018.
  12. ↑ Jensen, Danny (August 21, 2015). "MacArthur Park's Lake Is Finally Getting Its Own Balls This Weekend". LAist. Southern California Public Radio. Archived from the original on August 20, 2018. Retrieved August 19, 2018.
  13. 1 2 Masunaga, Samantha (April 14, 2018). "Norm Langer guides Langer's Deli through changing tastes". Los Angeles Times . Retrieved August 14, 2018.
  14. 1 2 Faturechi, Robert (January 23, 2010). "Double-dipping waiters sandwiched between two delis". Los Angeles Times . Retrieved August 19, 2018.
  15. ↑ Branson-Potts, Hailey; Vives, Ruben; Serna, Joseph; Ormseth, Matthew (March 17, 2020). "A quieter L.A. on Day 1 of expanded coronavirus closures". Los Angeles Times . Retrieved June 4, 2021.
  16. ↑ Rylah, Juliet Bennett (October 14, 2020). "How Some of L.A.'s Oldest Restaurants Are Dealing With COVID-19". We Like LA. Retrieved June 4, 2021.
  17. ↑ Holmes, Mona (June 4, 2021). "LA's New Restaurant Rules Are Shaping Up Ahead of Full June 15 Reopening". Eater Los Angeles . Retrieved June 5, 2021.
  18. ↑ Cota-Robles, Marc (June 15, 2021). "LA's iconic restaurant Langer's finally reopens for in-person dining". KABC-TV . Retrieved June 17, 2021.
  19. 1 2 "Langer's Deli Facing Little Customer Backlash After Requiring Proof Of Vaccination To Enter". KCBS-TV. August 6, 2021. Retrieved August 9, 2021.
  20. 1 2 Hayes, Rob (August 6, 2021). "LA's iconic Langer's Deli requiring proof of COVID-19 vaccination for customers, staff". KABC-TV . Retrieved August 9, 2021.
  21. ↑ "LA's Langer's Deli requires all employees, diners to show proof of COVID vaccination". Los Angeles Daily News . August 6, 2021. Retrieved August 9, 2021.
  22. ↑ Esparza, Bill (February 27, 2015). "Guelaguetza Is the First Traditional Mexican Restaurant to Win a James Beard Classics Award". Los Angeles . Retrieved August 19, 2018.
  23. ↑ Zavoral, Linda (May 28, 2019). "Here's what Michelin restaurant judges had to say about 86 new honorees". The Mercury News . Retrieved March 29, 2020.
  24. ↑ Landsel, David (January 11, 2021). "The Best Sandwich in Every State". Food & Wine . Retrieved June 4, 2021.
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