Learned industriousness

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Learned industriousness is a behaviorally rooted theory developed by Robert Eisenberger to explain the differences in general work effort among people of equivalent ability. According to Eisenberger, individuals who are reinforced for exerting high effort on a task are also secondarily reinforced by the sensation of high effort. Individuals with a history of reinforcement for effort are predicted to generalize this effort to new behaviors. [1]

Contents

Operationalization of industriousness

An individual is considered industrious if he or she demonstrates perseverance and determination in performing a task. This term has also been used interchangeably with work ethic, [2] which is generally regarded as the attitude that hard work and effort is virtuous. Learned industriousness theory asserts that industriousness is developed over time through a history of reinforcement.

Possible relationship to learned helplessness

Learned helplessness is a term to explain a specific pattern of behavior that occurs in both animals and humans. When an animal or human is consistently exposed to an aversive condition (pain, unpleasant noise, etc.) and is unable to escape this condition, that animal or human will become helpless and stop attempting escape. The animal or human may develop motivational deficits, as demonstrated in learned helplessness experiments. [3] In contrast, learned industriousness theory attempts to explain why some individuals are more motivated than others. In an attempt to merge these two phenomena, Eisenberger, Park, & Frank invoked learned industriousness in children by providing task-contingent verbal approval for a small group of behaviors, contrasting this with a group of children conditioned to exhibit learned helplessness, and a control group. On a subsequent approval-contingent task, children conditioned by task-contingent verbal approval outperformed controls. However, the learned-helplessness group performed no differently from controls. [4]

Antecedents of industriousness

Effort

Effort is the subjective experience of fatigue felt by the body when it is in motion or meets resistance. [5] This fatigue can refer to both physical and mental fatigue depending on the task at hand. Until the theory of learned industriousness, effort was generally considered an aversive sensation. Hull summed up this concept with the Law of Least Effort, which asserts that individuals will choose a solution that minimizes effort for any given problem. Learned industriousness theory is considered an addendum to the Law of Least Effort. [6]

Relationship between effort and goal-setting strategies

Individuals with high levels of industriousness have a history of applying great effort towards tasks. It has been demonstrated in many studies that different uses of goals result in more effort and task persistence. Thus, specific goal-setting strategies are antecedents to effort and subsequently increase the likelihood of an individual 'learning' industriousness. Below is an overview of the findings.

A goal is defined as the "object or aim of an action". [7] As motivational tools, goals have been shown to improve performance in a wide variety of settings. For example, one study looked at the effects of high goals versus low goals on performance. To investigate this effect, students were given goals for a brainstorming activity; those with higher goals were able to brainstorm more ideas than those with lower goals. Therefore, the investigator concluded that goal setting not only increases performance, but more ambitious goals evoke better performance than lower-set goals. [8]

In addition to improving performance, setting goals also increases task effort and persistence. In one study, participants were assigned to three groups: short-term goals, long-term goals, and a control group with no goals. The participants were then asked to attempt a complicated mirror maze as many times as they would like. Both groups with goals persisted on the maze task significantly longer than the control group, providing evidence that goals promote higher effort and persistence. [9]

Another facet of goals that has been studied in relation to task persistence is whether the goal is a cooperative or competitive goal structure. A cooperative goal structure is one in which an individual must work alongside a group to reach a common goal, whereas a competitive goal structure is one in which an individual competes with others to reach a goal. The investigators tested whether participants' social values (cooperativeness, competitiveness, and individualism) moderate the relationship between goal structure and task persistence. In accordance with their hypotheses, individuals who were classified as "cooperators" persisted longer on the cooperative goal-structured task than the competitive goal-structured task. Similarly, individuals who were classified as "individualists" persisted longer on a competitive goal-structured task than a cooperative one. Therefore, the investigators conclude that the effect of "cooperative versus competitive goal structures on task persistence are influenced by individuals' social values and history of rewarded effort". [10]

Relationship between effort and task interest/difficulty

There are certain aspects of tasks that induce greater effort and persistence: a performer's interest in the task and the level of difficulty of the task. These factors are relevant in creating an environment where an individual is likely to exert more effort and, in turn, become more industrious. Therefore, task interest and task difficulty may both act as moderators in the relationship between effort and industriousness.

Task interest, or an individual's engagement in an activity, is claimed to be an antecedent to the exertion of effort on a task. In a study by Fisher & Noble, the hypothesis that task interest is important for self-regulation during performance and task effort was empirically tested. The findings suggest that task interest positively predicted effort with a significant correlation. While a significant correlation cannot prove causation, there is evidence that higher effort is linked to higher intrinsic motivation. [11] Other studies have supported this finding as well. [12] [13]

Task difficulty is also suggested to precede high effort. The reasoning behind this claim is that high difficulty tasks evoke high effort exertion if the individual is motivated to succeed on the task. The study conducted by Fisher and Noble also supports this hypothesis, as a significant positive relationship between task difficulty and effort was found. [11]

Reinforcement

According to Daniels & Daniels, reinforcement is any stimulus, event, or situation that fulfills the following two requirements:

  1. Follows a behavior
  2. Increases the frequency of that behavior [14]

A stimulus, event, or situation is considered a reinforcer if it follows a targeted behavior and causes the increased occurrence of that behavior. Many confuse the terms "reward" and "reinforcer" because they often mean the same thing; a reward is given as a consequence of a desired behavior and often motivates an individual to perform that behavior again in order to receive another reward. However, individuals can receive rewards and not increase the behavior in question (e.g., receiving a prize for completing a marathon may not motivate an individual to run more marathons). In that case, the reward is not a reinforcer because it does not increase the frequency of the behavior. Positive reinforcement is any stimulus that is presented after a behavior and increases the frequency of that behavior. Negative reinforcement is the removal of an aversive stimulus after a behavior that increases the frequency of that behavior. Both positive and negative reinforcement are effective in the development of industriousness.

Reinforcing high effort

Learned industriousness theory asserts that reinforcing an individual for achieving a performance standard increases the likelihood of that individual's performing those behaviors again. If the individual exerted high levels of effort during the completion of the task, the effort takes on its own reinforcing value. This is because the individual enjoys the sensation of working hard because it is associated with reinforcement. Therefore, this individual is more likely to generalize this high level of effort to other tasks because it is less aversive and is associated with positive results. On the other hand, the theory also claims that if an individual has a history of being reinforced for completing tasks with very low levels of effort, that individual will eventually generalize this low level of effort to other tasks. This facet of the theory is termed "learned laziness." [2] Evidence for these claims is provided below.

Eisenberger's theory claims an essentially dichotomous relationship between effort and reinforcement: the exertion of low effort on a simple tasked paired with high levels of reinforcement will result in low levels of effort on future tasks; on the other hand, the exertion of high effort on a difficult task paired with low levels of reinforcement (intermittent reinforcement) will result in high levels of effort on future tasks. [10] A study conducted by Drucker et al. showed support for this claim. In this study, participants were randomly assigned to computer tasks that ranged in level of difficulty and then given either high or low levels of reinforcement for performance on the task. Participants then were given an anagram task on which their persistence time was measured. In accordance with Eisenberger's theory, individuals who were highly reinforced for performance on the low-difficulty computer task spent less time persisting on the subsequent anagram task, demonstrating that the low level of effort generalized to another activity. Additionally, individuals who were given low levels of reinforcement for performance on the moderately high-difficulty computer task spent more time persisting on the anagram task. This demonstrated that the effort exerted on the first task, paired with low levels of reinforcement, generalized to the following task. However, participants who were given the highest-difficulty computer tasks did not generalize this effort. According to the researchers, this version of the task was so difficult that the participants could not succeed and thus demonstrated a pattern of behaviors similar to learned helplessness. [15]

Consequences

Increased effort

In addition to being an antecedent to industriousness, effort is the foremost consequence of learned industriousness theory. As predicted by the theory, multiple experimental studies have demonstrated increased effort when paired with reinforcement.

Pierce, Cameron, Banko, and So conducted two studies in directly testing Eisenberger's theory. Mimicking Drucker's methodology, the authors placed participants in a task that was of either constant or progressively higher difficulty and then either rewarded for completing the task or not rewarded (a 2x2 experiment). Afterwards the participants were presented with a difficult free-choice task. Participants who were in the progressive difficulty-reward condition spent more time on the free-choice task, especially compared to the constant difficulty-reward condition (who spent the least amount of time). [16] A year later, Cameron, Pierce, and So repeated the experiment, this time with an easy/difficult task condition split instead of a constant/progressive difficulty condition split. Not only did participants in the difficult-reward condition put forth more effort in the free-choice phase, the authors found that participants who were rewarded for completing the difficult task performed better on the free choice task than those who were not rewarded. Additionally, participants who were rewarded for completing the easy task performed worse on the free choice task than those who were not rewarded. [17]

Another similar study found that the secondary effort reinforcement, both positive and negative, is equally transferable to tasks other than the one originally used in the conditioning. [18]

Applications

Creativity

There have been many studies looking at the links between creativity and rewards. Many argue that if students are rewarded for a task such as creativity, they will be less interested, perform worse, and enjoy the task less once the reward is removed. [19] [20] Eisenberger applied his learned industriousness theory to studies of creativity to show that extrinsic rewards do not always negatively affect intrinsic motivation or creativity. [21]

Using a similar training, Eisenberger and Selbst performed a series of experiments looking at whether creativity and divergent thought could be conditioned in the same manner as effort. Participants performed a task where they pulled letters out of a long word to create different words and were either given a performance standard (high difficulty condition) or no performance standard (low difficulty condition). After completing five rounds of words, the participants were instructed to make as many unique drawings from a circle as they could. The pictures were judged for uniqueness and general creativity. [22]

The authors found similar results to previous learned industriousness studies: participants in the high difficulty-low reward condition showed more creativity in the circle drawing task than those without a reward while participants in the low difficulty-low reward showed even less creativity. Although most creativity research up until that point suggested that any reward for creative thoughts reduced generalized creativity, [23] [24] this study showed that increases or decreases in generalized creativity depend on whether or not high or low divergent thought is rewarded. [22]

Smoking/drug habits

Currently the area of study that learned industriousness has been cited in the applied world is smoking and drug cessation research. An example of such research is Quinn et al.'s correlational study which examined the levels of persistence of smokers vs. non-smokers using the Anagram Persistence Task (APT) and the Mirror-Tracing Persistence Task (MTPT). As predicted, non-smokers had higher levels of persistence than smokers. The authors suggested that people who have been reinforced with high effort throughout their lives would be more persistent in their use of strategies for coping with stress than smokers and that people reinforced with low effort would be more likely to use low effort strategies when coping with stress (such as smoking). In addition, people with low persistence are less likely to produce the high effort behaviors required to quit smoking. [25] Adding support to Brandon et al.'s hypotheses is a study by Brown, Lejuez, Kahler, & Strong. The authors found that smokers who have never been able to quit for more than a day had lower levels of persistence than those who were able to quit for at least 3 months at a time. [26]

Another study by Brandon, Herzog, Juliano, Irvin, Lazev, & Simmons continued the work of the previous two by using a longitudinal perspective. After testing for persistence using the APT and the MTPT, the participants went through eleven days of smoking cessation therapy that included cognitive-behavioral therapy, training on coping strategies, and nicotine replacement therapy. Participants were then contacted on a monthly basis for 6 months and then at 9 and 12 months for updates on their smoking habits. In addition to supporting previous findings that smokers perform worse on persistence tasks, participants who scored higher on the persistence tasks were less likely to relapse during the 12-month period of the study. Although the study was again limited because of its correlational design, the authors suggest that their results fit within the theoretical framework of learned industriousness. [27]

An additional study by Steinberg et al. looking at adolescents and smoking found much of the same results as Brandon et al. Non-smoking adolescents scored higher on a self-reported persistence measure than smokers and smokers who planned on quitting scored higher than those who did not plan on quitting. [28]

Future research

There are several areas in which the literature on learned industriousness can be expanded. Due to the unclear results of Eisenberger's study of a Learned Industriousness-Learned Helplessness Continuum, further research should be done to provide evidence for or against its existence. This research could be useful for personnel selection purposes and understanding performance in the workplace. [4] Also, the most current smoking-related learned industriousness research has been correlational; experimental studies could not only be powerful evidence for the theory but also generate important practical contributions for smoking cessation therapy. [27]

See also

Related Research Articles

Operant conditioning is a type of associative learning process through which the strength of a behavior is modified by reinforcement or punishment. It is also a procedure that is used to bring about such learning.

Reinforcement Artificial Consequence that will affect an organisms future behavior

In behavioral psychology, reinforcement is a consequence applied that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus. This strengthening effect may be measured as a higher frequency of behavior, longer duration, greater magnitude, or shorter latency.

Motivation is what explains why people or animals initiate, continue or terminate a certain behavior at a particular time. Motivational states are commonly understood as forces acting within the agent that create a disposition to engage in goal-directed behavior. It is often held that different mental states compete with each other and that only the strongest state determines behavior. This means that we can be motivated to do something without actually doing it. The paradigmatic mental state providing motivation is desire. But various other states, such as beliefs about what one ought to do or intentions, may also provide motivation.

Social learning theory is a theory of learning process and social behavior which proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is rewarded regularly, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist. The theory expands on traditional behavioral theories, in which behavior is governed solely by reinforcements, by placing emphasis on the important roles of various internal processes in the learning individual.

Expectancy theory (16/9) proposes that an individual will behave or act in a certain way because they are motivated to select a specific behavior over others due to what they expect the result of that selected behavior will be. In essence, the motivation of the behavior selection is determined by the desirability of the outcome. However, at the core of the theory is the cognitive process of how an individual processes the different motivational elements. This is done before making the ultimate choice. The outcome is not the sole determining factor in making the decision of how to behave.

Content theory is a subset of motivational theories that try to define what motivates people. Content theories of motivation often describe a system of needs that motivate peoples' actions. While process theories of motivation attempt to explain how and why our motivations affect our behaviors, content theories of motivation attempt to define what those motives or needs are. Content theory includes the work of David McClelland, Abraham Maslow and other psychologists.

Motivational salience is a cognitive process and a form of attention that motivates or propels an individual's behavior towards or away from a particular object, perceived event or outcome. Motivational salience regulates the intensity of behaviors that facilitate the attainment of a particular goal, the amount of time and energy that an individual is willing to expend to attain a particular goal, and the amount of risk that an individual is willing to accept while working to attain a particular goal.

Self-control, an aspect of inhibitory control, is the ability to regulate one's emotions, thoughts, and behavior in the face of temptations and impulses. As an executive function, it is a cognitive process that is necessary for regulating one's behavior in order to achieve specific goals.

The overjustification effect occurs when an expected external incentive such as money or prizes decreases a person's intrinsic motivation to perform a task. Overjustification is an explanation for the phenomenon known as motivational "crowding out". The overall effect of offering a reward for a previously unrewarded activity is a shift to extrinsic motivation and the undermining of pre-existing intrinsic motivation. Once rewards are no longer offered, interest in the activity is lost; prior intrinsic motivation does not return, and extrinsic rewards must be continuously offered as motivation to sustain the activity.

Self-determination theory Macro theory of human motivation and personality

Self-determination theory (SDT) is a macro theory of human motivation and personality that concerns people's inherent growth tendencies and innate psychological needs. It is concerned with the motivation behind choices people make without external influence and interference. SDT focuses on the degree to which human behavior is self-motivated and self-determined.

Latent learning Subconscious retention of information without reinforcement

Latent learning is the subconscious retention of information without reinforcement or motivation. In latent learning, one changes behavior only when there is sufficient motivation later than when they subconsciously retained the information.

Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior. The result of lowered motivation, in contrast with the predictions of neoclassical economics, can be an overall decrease in the total performance.

Token economy Contingency management based on the systematic reinforcement of target behavior

A token economy is a system of contingency management based on the systematic reinforcement of target behavior. The reinforcers are symbols or tokens that can be exchanged for other reinforcers. A token economy is based on the principles of operant conditioning and behavioral economics and can be situated within applied behavior analysis. In applied settings token economies are used with children and adults; however, they have been successfully modeled with pigeons in lab settings.

Reward system Group of neural structures responsible for motivation and desire

The reward system is a group of neural structures responsible for incentive salience, associative learning, and positively-valenced emotions, particularly ones involving pleasure as a core component. Reward is the attractive and motivational property of a stimulus that induces appetitive behavior, also known as approach behavior, and consummatory behavior. A rewarding stimulus has been described as "any stimulus, object, event, activity, or situation that has the potential to make us approach and consume it is by definition a reward". In operant conditioning, rewarding stimuli function as positive reinforcers; however, the converse statement also holds true: positive reinforcers are rewarding.

The effort heuristic is a mental rule of thumb in which the quality or worth of an object is determined from the perceived amount of effort that went into producing that object. In brief, the effort heuristic follows a tendency to judge objects that took a longer time to produce to be of higher value. The more effort invested in an object, the better it is deemed to be. This is especially true in situations where value is difficult to assess or the evaluator lacks expertise in the appraisement of an item. People use whatever information is available to them and effort is thought to generally be a reliable indicator of quality.

Work motivation "is a set of energetic forces that originate both within as well as beyond an individual's being, to initiate work-related behavior, and to determine its form, direction, intensity, and duration." Understanding what motivates an organization's employees is central to the study of I–O psychology. Motivation is a person's internal disposition to be concerned with and approach positive incentives and avoid negative incentives. To further this, an incentive is the anticipated reward or aversive event available in the environment. While motivation can often be used as a tool to help predict behavior, it varies greatly among individuals and must often be combined with ability and environmental factors to actually influence behavior and performance. Results from a 2012 study, which examined age-related differences in work motivation, suggest a "shift in people's motives" rather than a general decline in motivation with age. That is, it seemed that older employees were less motivated by extrinsically related features of a job, but more by intrinsically rewarding job features. Work motivation is strongly influenced by certain cultural characteristics. Between countries with comparable levels of economic development, collectivist countries tend to have higher levels of work motivation than do countries that tend toward individualism. Similarly measured, higher levels of work motivation can be found in countries that exhibit a long versus a short-term orientation. Also, while national income is not itself a strong predictor of work motivation, indicators that describe a nation’s economic strength and stability, such as life expectancy, are. Work motivation decreases as a nation’s long term economic strength increases. Currently work motivation research has explored motivation that may not be consciously driven. This method goal setting is referred to as goal priming. Effects of primed subconscious goals in addition to goals that are consciously set related to job performance have been studied by Stajkovic, Latham, Sergent, and Peterson, who conducted research on a CEO of a for-profit business organization using goal priming to motivate job performance. Goal priming refers to the achievement of a goal by external cues given. These cues can affect information processing and behaviour the pursuit of this goal. In this study, the goal was primed by the CEO using achievement related words strategy placed in emails to employees. This seemingly small gesture alone not only cost the CEO very little money, but it increased objectively measured performance efficiency by 35% and effectiveness by 15% over the course of a 5 day work week. There has been controversy about the true efficacy of this work as to date, only four goal priming experiments have been conducted. However, the results of these studies found support for the hypothesis that primed goals do enhance performance in a for-profit business organization setting.

Employee motivation is an intrinsic and internal drive to put forth the necessary effort and action towards work-related activities. It has been broadly defined as the "psychological forces that determine the direction of a person's behavior in an organisation, a person's level of effort and a person's level of persistence". Also, "Motivation can be thought of as the willingness to expend energy to achieve a goal or a reward. Motivation at work has been defined as 'the sum of the processes that influence the arousal, direction, and maintenance of behaviors relevant to work settings'." Motivated employees are essential to the success of an organization as motivated employees are generally more productive at the work place.

Reward management is concerned with the formulation and implementation of strategies and policies that aim to reward people fairly, equitably and consistently in accordance with their value to the organization.

Goal pursuit is the process of attempting to achieve a desired future outcome. This generally follows goal setting, the process of forming these desires.

Employee recognition is the timely, informal or formal acknowledgement of a person's behavior, effort, or business result that supports the organization's goals and values, and exceeds his superior's normal expectations. Recognition has been held to be a constructive response and a judgment made about a person's contribution, reflecting not just work performance but also personal dedication and engagement on a regular or ad hoc basis, and expressed formally or informally, individually or collectively, privately or publicly, and monetarily or non-monetarily.

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