Malt liquor is a type of mass market beer with high alcohol content, most closely associated with North America. Legally, it often[ where? ] includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley [ citation needed ]. In common usage, it refers to beers of high alcohol content, generally above 6%, which are made with ingredients and processes resembling those for American-style lagers.
Malt liquor is a strong lager or ale in which sugar, corn or other adjuncts are added to the malted barley to boost the total amount of fermentable sugars in the wort. This gives a boost to the final alcohol concentration without creating a heavier or sweeter taste. Also, it is not heavily hopped, so it is not very bitter.
Malt liquor is typically straw to pale amber in color. While traditional premium lager is made primarily from barley, water, and hops, malt liquors tend to make much greater use of inexpensive adjuncts such as corn, rice, or dextrose. Use of these adjuncts, along with the addition of special enzymes, results in a higher percentage of alcohol than an average beer. Higher-alcohol versions, sometimes called "high-gravity" or just "HG", may contain high levels of fusel alcohols, which give off solvent- or fuel-like aromas and flavors. [1]
Owing to inconsistencies in American alcoholic beverage regulations, which can vary from state to state, the term "malt liquor" lacks a stable definition. In some states, malt liquor refers to any alcoholic beverage made by fermenting grain and water; in these states a non-alcoholic beer may also be called a non-alcoholic or non-intoxicating malt liquor. In some states[ which? ], products labeled "beer" must fall below a certain alcohol content, and beers that exceed the mark must be labeled as "malt liquor".[ citation needed ] While ordinary beers in the United States average around 4-5% alcohol by volume, malt liquors typically range from 6% up to 9% alcohol by volume. A typical legal definition is Colorado's Rev. Stat. ss. 12-47-103(19), which provides that:
"Malt Liquors" includes beer and shall be construed to mean any beverage obtained by the alcoholic fermentation of any infusion or decoction of barley, malt, hops or any other similar products, or any combination thereof, in water containing more than three and one fifth percent of alcohol by weight.
Alcohol percentages measured by weight translate into larger figures when re-expressed as alcohol percentages by volume, because ethanol is less dense than water.
The term "malt liquor" is documented in England in 1690 as a general term encompassing both beer and ale. [2] The first mention of the term in North America appears in a patent issued by the Canadian government on July 6, 1842, to one G. Riley for "an improved method of brewing ale, beer, porter, and other maltliquors."
The Clix brand is often credited as the first malt liquor made in the United States, granted a patent in 1948. [3] The first widely successful malt liquor brand in America was Country Club, which was produced in the early 1950s by the M. K. Goetz Brewing Company in St. Joseph, Missouri.
Popular brands include Colt 45, St. Ides, Mickey's, Steel Reserve, King Cobra, Olde English 800, Country Club, Magnum, Schlitz Bull, Private Stock, Earthquake, Camo, Hurricane, Natty Daddy, and Icehouse Edge.
The core market for malt liquor brewers in the United States in recent decades has been the Black and Hispanic populations. [4] Brewers' use of target marketing in advertising malt liquor primarily to young, inner-city, black males has been controversial, because of the drink's higher alcohol content and the perceived vulnerability of the target audience. Brewers and advertisers have stated that they simply advertise to those who already buy their products. Critics have objected to the targeting of a segment of the population suffering disproportionately from alcohol-related disease and poor access to medical care. [5]
In order to highlight the potency of malt liquor, brand names have stressed powerful imagery such as Colt 45 (a reference to the .45 Colt handgun cartridge), Big Bear, and Power Master, [6] and used slogans such as "It's got more" or "The Real Power". [7] Power and sexual dominance have been common themes in their advertising. [6] [8] Latter-20th-century television commercials for Schlitz Malt Liquor featured an 1800-lb. Brahma bull charging through walls. [9] Ads for Power Master, and the brand name itself, were eventually banned in the United States by regulations against advertising implying the strength of alcoholic beverages. [4] [10] [11] [12]
The National Institute on Alcohol Abuse and Alcoholism (NIAAA) has reported that African Americans suffer disproportionate rates of cirrhosis of the liver and other alcohol-related health problems. In light of such statistics, African-American community leaders and some health officials have concluded that targeting high-alcohol beverage ads at this segment of the population is unethical and socially irresponsible. [5] [11] In 1991, U.S. Surgeon General Antonia Novello criticized all alcoholic beverage companies for "unabashedly targeting teenagers" with "sexual imagery, cartoons, and rock and rap music" in television and print ads. [5]
In the American vernacular, a forty-ounce or simply a forty is a glass or plastic bottle that holds 40 US fluid ounces (1,200 millilitres; 2+1⁄2 US pints) of malt liquor. [1] Malt liquors are commonly sold in 40–fluid ounce bottles, among other sizes, as opposed to the standard 12-US-fluid-ounce (350 mL; 3⁄4 US pt) bottle that contains a single serving of beer, although many malt liquors are offered in various volumes.
After the introduction of 40-ounce containers, which contain roughly five standard drinks, "Forties" became a favorite high of many youth in inner-city areas. [7] They have often been mentioned and endorsed by rap stars as well as by punk bands, as in such songs as "40.oz Casualty" by The Casualties, "Rock the 40. Oz." by Leftöver Crack, and "40oz. to Freedom" by Sublime.
Examples of malt liquors sold in forty-ounce bottles include Olde English 800, Colt 45, Mickey's, Camo 40, Earthquake, Black Fist, Country Club, Black Bull, Labatt Blue Dry 6.1/7.1/8.1/9.1/10.1, Labatt Max Ice, WildCat, Molson Dry 6.5/7.5/8.5/10.1, Molson XXX, Private Stock, Big Bear, St. Ides, Steel Reserve 211, B40 Bull Max, King Cobra, and Hurricane. Dogfish Head Brewery has sporadically produced a high-end bottle-conditioned forty called "Liquor de Malt". [13]
At least for a brief period in the mid-1990s, some brands of malt liquor, including Olde English 800, Colt 45, and Mickey's, were available in even larger, 64-ounce glass bottles. Forty-ounce bottles are not permitted in some US states, including Florida, where the largest container that a malt beverage may be sold in at retail is 32 US fluid ounces (950 ml). [14]
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American malt liquor brands are rarely exported to Europe.[ clarification needed ]
American-style malt liquors were made in Britain in the late 1970s and early 1980s. Some were American brands brewed under license, notably Colt 45; some were not. They were generally 5% ABV. They were heavily marketed but failed in the market.
However, similar inexpensive high-alcohol beers are available.[ citation needed ]
In Italy, beers with more than 14.5 Plato degrees fall into a distinct tax rate known as birra doppio malto (double malt beer). Brewing companies often state this classification on the label. Therefore, the doppio malto indication nearly always identifies a beer that is the rough equivalent strength of a North American malt liquor.
Ice beer is a beer that has undergone some degree of freezing during production. These beers generally have a higher alcohol content, and lower price relative to it.
Low-alcohol beer is beer with little or no alcohol by volume that aims to reproduce the taste of beer while eliminating or reducing the inebriating effect, carbohydrates, and calories of regular alcoholic brews. Low-alcohol beers can come in different beer styles such as lagers, stouts, and ales. Low-alcohol beer is also known as light beer, non-alcoholic beer, small beer, small ale, or near-beer.
Joseph Schlitz Brewing Company is an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". Schlitz first became the largest beer producer in the US in 1902 and enjoyed that status at several points during the first half of the 20th century, exchanging the title with Anheuser-Busch multiple times during the 1950s.
The Stroh Brewery Company was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger, Erlanger, Old Style, Lone Star, Old Milwaukee, Red River, and Signature, as well as manufacturing Stroh's Ice Cream. The company was taken over and broken up in 2000, but some of its brands continued to be made by the new owners. The Stroh's brand is currently owned and marketed by Pabst Brewing Company, except in Canada where the Stroh brands are owned by Sleeman Breweries.
Beer was introduced to Canada by European settlers in the seventeenth century. The first commercial brewery was La Brasseries du Roy started by New France Intendant Jean Talon, in Québec City in 1668. Many commercial brewers thrived until prohibition in Canada. The provincial and federal governments' attempt to eliminate "intoxicating" beverages led to the closing of nearly three quarters of breweries between 1878 and 1928. It was only in the second half of the twentieth century that a significant number of new breweries opened up. The Canadian beer industry now plays an important role in Canadian identity, although globalization of the brewing industry has seen the major players in Canada acquired by or merged with foreign companies, notably its three largest beer producers: Labatt, Molson and Sleeman. The result is that Moosehead, with an estimated 3.8 percent share of the domestic market in 2016, has become the largest fully Canadian-owned brewer.
The Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It is currently a holding company which contracts the brewing of over two dozen brands of beer and malt liquor: these include its own flagship Pabst Blue Ribbon, as well as brands from many now-defunct breweries.
Olde English 800 is a brand of American malt liquor brewed by the Miller Brewing Company. It was introduced in 1964, and has been produced by the company since 1999. It is available in a variety of serving sizes including, since the late 1980s, a 40-U.S.-fluid-ounce (1,200-milliliter) bottle.
Steel Reserve, also known as 211, is an American lager brand owned and produced by Steel Brewing Company, which is owned by Miller, a subsidiary of Molson Coors. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager", respectively. It has a high alcohol content. It was introduced in 1994.
In the United States, beer are manufactured in breweries which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels (23.0 GL) of beer in 2012, and consumes roughly 28 US gallons (110 L) of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China.
Old Milwaukee is a brand of American dry lager owned by the Pabst Brewing Company. The brand currently consists of three different brews: Old Milwaukee Lager, Old Milwaukee Light, and Old Milwaukee Non-Alcoholic. Old Milwaukee is brewed throughout the United States and various packages are currently distributed in all 50 U.S. states, many Canadian provinces, and in select international markets.
Genesee Brewing Company is an American brewery located along the Genesee River in Rochester, New York. From 2000 to 2009, the company was known as the High Falls Brewing Company. In 2009, High Falls was acquired by the capital investment firm KPS Capital. Together with newly acquired Labatt USA, KPS merged the two companies as North American Breweries. Along with this change, High Falls Brewery changed its name back to the original "Genesee Brewing Company" operating under the North American Breweries name. In October 2012, North American Breweries was purchased by FIFCO.
Blue Moon Belgian White is a Belgian-style witbier brewed by Molson Coors under the name the Blue Moon Brewing Co. It was launched in 1995, and was originally brewed in Golden, Colorado.
Colt 45 is an American brand of lager or malt liquor made and primarily marketed in the United States and Canada, originally introduced by National Brewing Company in the spring of 1963. Through a series of mergers and acquisitions, the National Brewing Company and its brands are today owned by the Pabst Brewing Company.
Oriental Brewery or OB is a South Korean brewery currently owned by AB InBev, and initially founded by Doosan Group.
The G. Heileman Brewing Company of La Crosse, Wisconsin, United States, was a brewer that operated from 1858 to 1996. It was ultimately acquired by Stroh's. From 1872 until its acquisition, the brewery bore the family name of its co-founder and brewer Gottlieb Heileman.
Birra Moretti is an Italian brewing company, founded in Udine in 1859 by Luigi Moretti. In 1996 the company was acquired by Heineken N.V. The brewing plant in Udine was sold to the newly formed Birra Castello S.p.A., and the beer is now also brewed in different locations including in Manchester, United Kingdom. Moretti is now a brand of Heineken.
The alcohol laws of Pennsylvania contain many peculiarities not found in other states, and are considered some of the strictest regulations in the United States.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
A malt drink is a fermented drink in which the primary ingredient is the grain, or seed, of the barley plant, which has been allowed to sprout slightly in a traditional way called "malting" before it is processed.
malt liquor liquors.
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