Marian Salzman

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Marian Salzman
Marian Salzman.jpg
Born
Marian Salzman

(1959-02-15) February 15, 1959 (age 64)
New York City, New York
Alma mater
OccupationSVP Global Communications Philip Morris International
SpouseJim Diamond
Website mariansalzman.com

Marian Salzman (born February 15, 1959) is an American advertising and public relations executive. She is Senior Vice President, Global Communications for Philip Morris International, a tobacco company. [1] [2] She was formerly CEO of Havas PR North America and chaired the Global Collective, the organizing collaborative of all of the PR assets of Havas. [3] She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004. [4]

Contents

Career

Salzman is a graduate of Brown University. [5] She began her career working on the development of new research methodologies, from slumber parties for tweenagers, a project for Levi Strauss & Co. in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and AOL chat rooms for social research.

Media contributions

In 1998 in an interview with Fast Company magazine, Salzman drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills. [7]

The New York Times published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman regarding metrosexuals. [8] [9] In 2003 the UK Observer apologized for incorrectly attributing the first use of the term to Salzman, and gave credit to Mark Simpson (journalist) for the term. [10]

In 2007, she talked about how “sleep is the new sex” for The Economist's annual predictions and stated that lowering home values would drive consumers away from recreational shopping and toward a “less is more” mindset. [11]

Activism

In 2015, Salzman signed an open letter which the ONE Campaign had been collecting signatures for; the letter was addressed to Angela Merkel and Nkosazana Dlamini-Zuma, urging them to focus on women as they serve as the head of the G7 in Germany and the AU in South Africa respectively. [12]

Personal life

Salzman relocated to Lausanne, Switzerland for the job with Philip Morris. She is married to Jim Diamond and formerly lived in Stamford, Connecticut. [5]

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References

  1. ↑ Boost, Rick (September 11, 2018). "'I didn't expect this to be easy': Marian Salzman on joining Philip Morris". Campaign Asia. Retrieved 2018-09-26.
  2. ↑ Bradley, Diana (April 12, 2018). "Marian Salzman exits Havas PR for Philip Morris International". PRWeek. Retrieved 2018-09-26.
  3. ↑ Ernst, Amanda (April 18, 2012). "SO WHAT DO YOU DO, MARIAN SALZMAN, CEO OF EURO RSCG WORLDWIDE PR NORTH AMERICA?". Mediabistro. Retrieved October 18, 2014.
  4. ↑ Lee, Jaimy (August 10, 2009). "Euro RSCG Worldwide PR taps Salzman as president". PR Week. Retrieved 2018-09-26.
  5. 1 2 Wilensky, Sheila (May 15, 2013). "PR star going strong despite two brain tumors". Arizona Jewish Post. Retrieved 2018-09-26. A graduate of Brown University, Salzman is the author or coauthor of 15 books, including "The Next Now" and "The Future of Man."
  6. ↑ Silver, James (2007-01-08). "Interview with Marian Salzman". The Guardian. ISSN   0261-3077 . Retrieved 2020-04-02.
  7. ↑ Cathy Olofson, "Fast Company", December 18, 2007,"[www.fastcompany.com/magazine/18/collection.html]"
  8. ↑ Warren St. John,"New York Times", June 22, 2003,"",
  9. ↑ Guardian Staff (2003-06-29). "Meet Marian Salzman, trend-spotter extraordinaire". The Observer. ISSN   0029-7712 . Retrieved 2020-04-02.
  10. ↑ "Meet Marian Salzman, trend-spotter extraordinaire". the Guardian. 2003-06-29. Retrieved 2018-09-26.
  11. ↑ "Six of the best". The Economist. November 15, 2007. Retrieved 2018-09-26.
  12. ↑ Tracy McVeigh. "Poverty is sexist: leading women sign up for global equality | Life and style". The Guardian. Retrieved 2015-05-08.
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