Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A collectable is any object regarded as being of value or interest to a collector. Collectable items are not necessarily monetarily valuable or uncommon. There are numerous types of collectables and terms to denote those types. An antique is a collectable that is old. A curio is something deemed unique, uncommon, or weird, such as a decorative item. A manufactured collectable is an item made specifically for people to collect.
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.
Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company. Trojan condoms were started by Merle Leland Youngs in the 1910s after he moved to New York City. The major condom manufacturer before Youngs was Julius Schmid, who had made condoms from animal intestines starting in the 1880s.
The economy of Thiruvananthapuram, capital of the Indian state of Kerala, mostly consists of tourism and leisure, information technology, rubber plantations, coffee production, tea production, and education. There are many manufacturers, such as Travancore Titanium Products Ltd and English Indian Clays.
Veet, formerly called Neet and Immac, is a Canadian brand of chemical depilatory products manufactured by the British-Dutch company Reckitt Benckiser. Hair removal cream, Lotions, gel, mousse, and wax products are produced under this brand, with differing variants being sold internationally. Previous products produced under the Neet and Immac brands were similar to those produced today.
A female condom is a barrier device that is used during sexual intercourse as a barrier contraceptive to reduce the probability of pregnancy or sexually transmitted infection (STI). It is inserted in the vagina or anus before intercourse to reduce the risk of exposure to semen or other body fluids. The female condom was invented by Danish MD Lasse Hessel in 1990 and approved by the FDA for sale in the US in 1993.
HLL Lifecare Limited (HLL) is an Indian healthcare product manufacturing company based in Thiruvananthapuram, Kerala, India. It is a Government of India-owned corporation.
Røde Microphones is an Australian-based audio technology company specializing in the design and manufacturing of microphones, headphones, audio interfaces, and audio software. The company's product range focuses on applications such as music recording, location sound recordings, broadcast and podcasting, filmmaking, and content creation, for the consumer, producer, and professional markets.
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.
The history of condoms goes back at least several centuries, and perhaps beyond. For most of their history, condoms have been used both as a method of birth control, and as a protective measure against sexually transmitted infections such as syphilis, gonorrhea, chlamydia, hepatitis B and more recently HIV/AIDS. Condoms have been made from a variety of materials; prior to the 19th century, chemically treated linen and animal tissue are the best documented varieties. Rubber condoms gained popularity in the mid-19th century, and in the early 20th century major advances were made in manufacturing techniques. Prior to the introduction of the combined oral contraceptive pill, condoms were the most popular birth control method in the Western world. In the second half of the 20th century, the low cost of condoms contributed to their importance in family planning programs throughout the developing world. Condoms have also become increasingly important in efforts to fight the AIDS pandemic.
KamaSutra Condoms is India's second largest condom brand. It is manufactured by J.K. Ansell Ltd. (JKAL), which was a 50:50 joint venture between Raymond Group, India's largest fabric and branded apparel company, and Ansell Limited. It is now owned wholly by Raymond. JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India with a manufacturing capacity of 350 million pieces per annum. JKAL commenced operations in 1991 and launched KamaSutra condoms the same year. Prior to the formation of the joint venture in 1996, the condom division was part of J.K. Chemicals Ltd., a subsidiary of the Raymond Group.
LifeSpring Hospitals is an Indian hospital chain, which provides maternity care to women from the low-income group in Hyderabad, India. Established in 2005, it is a 50-50 joint venture between $30-million Acumen Fund, a U.S.-based nonprofit global venture philanthropy fund and HLL Lifecare Limited, a Government of India -owned corporation and the largest manufacturer of condoms in the world.
Dipper is an Indian condom brand marketed by Tata Motors and Rediffusion Y&R to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, it is part of an award-winning AIDS awareness campaign that was initiated by Tata. The name, "Dipper", was inspired by the iconic message, "Use Dipper at Night" - that are painted at the back of inter- as well as intrastate trucks in India.
Nirodh is the first condom brand produced in India. Introduced in 1968, the condom is credited with the success of the family planning and birth control campaign in the country. From 2.40% in 1964, India's population growth rate dropped to 1.80% by 2005 with the help of Nirodh. As of 2015, population growth rate of India was 1.26%.
Wipro Enterprises Private Limited is a privately held Indian company whose main activities are in the fast-moving consumer goods, lighting, hydraulic cylinders, industrial automation, 3D printing and aerospace component manufacturing and industrial water treatment business. It is almost entirely owned by Azim Premji, his associates, and his charitable associations. Revenues of the company stood at US$1.44 billion in 2020–21. The company was founded in 2013 as a spin-off of Wipro Limited's non-IT businesses.
