OAAA OBIE Awards

Last updated

The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry. [1] The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago. [2] Many historians consider the obelisk as the first true form of advertising. [3]

Contents

Eligibility

For an advertisement to be eligible for the OBIE Awards, [4] the advertiser (or its agency) must have made payment for the unit space directly to an out of home media company owning or operating the structure, the only exception being public service advertisements. The advertisement must have been posted within the previous calendar year. Identical advertisements posted during the eligible calendar year but entered in any previous OBIE Awards cycle are not eligible.

Current categories

Judging

Each year, a panel of seven judges [5] meets to judge that year's OBIE Awards. [6] The judges are selected from the top executives at advertising agencies and OOH media companies across the country. The OBIE jury gathers to evaluate all the entries in a day-long process that eventually yields Gold OBIE winners, Silver OBIE winners, and OBIE Finalists. [7] [8]

Ceremonies

Hall of Fame

The OBIE Hall of Fame Award [13] was established in 1992 to reward brands that have exemplified long-standing distinction in using the OOH medium. The award is voted on by the OAAA membership each year. The first recipient of the OBIE Hall of Fame Award was the US Army. Past winners include Apple, Budweiser, Chick-fil-A, Coca-Cola and Mini Cooper. [14]

Related Research Articles

<span class="mw-page-title-main">Boca Raton, Florida</span> City in Palm Beach County, Florida

Boca Raton is a city in Palm Beach County, Florida, United States. The population was 97,422 in the 2020 census and it ranked as the 23rd-largest city in Florida in 2022. However, many people with a Boca Raton postal address live outside of municipal boundaries, such as in West Boca Raton. As a business center, the city also experiences significant daytime population increases. A part of South Florida, Boca Raton is 45 miles (72 km) north of Miami and is a principal city of the Miami metropolitan area, which had a population of 6,012,331 as of 2015.

<span class="mw-page-title-main">Absolut Vodka</span> Swedish brand of vodka

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world and is sold in 126 countries.

<span class="mw-page-title-main">Billboard</span> Advertising signage

A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.

The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.

<span class="mw-page-title-main">Addison Mizner</span> American architect (1872–1933)

Addison Cairns Mizner was an American architect whose Mediterranean Revival and Spanish Colonial Revival style interpretations left an indelible stamp on South Florida, where it continues to inspire architects and land developers. In the 1920s Mizner was the best-known and most-discussed living American architect. Palm Beach, Florida, which he "transformed", was his home, and most of his houses are there. He believed that architecture should also include interior and garden design, and set up Mizner Industries to have a reliable source of components. He was "an architect with a philosophy and a dream." Boca Raton, Florida, an unincorporated small farming town that was established in 1896, became the focus of Mizner's most famous development project.

<span class="mw-page-title-main">Mizner Park</span> Shopping mall

<span class="mw-page-title-main">Fort Lauderdale Strikers (1977–1983)</span> American soccer team (1977–1983)

The Fort Lauderdale Strikers was a professional soccer team based in the Miami metropolitan area. They competed in the North American Soccer League (NASL) from 1977 to 1983. They played their home matches at Lockhart Stadium.

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

<span class="mw-page-title-main">TBWA Worldwide</span> American international advertising agency

TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.

<span class="mw-page-title-main">Outfront Media</span> Outdoor advertising company

Outfront Media, Inc. is one of the largest outdoor media companies. It operates in markets including the United States and Canada. The Americas division is led by chief executive officer Jeremy Male. Outfront Media operates both billboards and transit displays.

DeVito/Verdi is an American-based advertising and public relations company, headquartered in New York City, formed in 1993 by partners Sal DeVito and Ellis Verdi when founding partner and Creative Director, John Follis, left Follis/DeVito/Verdi to start his new agency, Follis Inc. The full service agency serves clients across the United States in cities such as Denver, Boston, Miami, Grand Rapids, St. Louis, San Francisco and Washington, D.C.

<span class="mw-page-title-main">Boca Raton Community High School</span> High school in Boca Raton, Florida

Boca Raton Community High School is a magnet high school that is part of the School District of Palm Beach County, Florida, United States. It has been rated an "A" school each consecutive year by the Florida Department of Education since 2005 and was ranked 62nd on the list of America's Best High Schools by Newsweek in 2010.

<span class="mw-page-title-main">Digital billboard</span> Electronic advertising display

A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways.

<i>Tag</i> (advertisement)

Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.

<span class="mw-page-title-main">David Droga</span> Australian businessman

David Droga is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.

The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939.

<span class="mw-page-title-main">Boca Raton Bowl</span> Annual American college football postseason game

The Boca Raton Bowl is an annual National Collegiate Athletic Association (NCAA) sanctioned post-season Division I Football Bowl Subdivision (FBS) college football bowl game played in Boca Raton, Florida, since December 2014 on the campus of Florida Atlantic University (FAU) at FAU Stadium. Winners of the game received the Howard Schnellenberger championship trophy, named for the football head coach at FAU from 2001 to 2011.

<span class="mw-page-title-main">Mark Boidman</span> Canadian businessman

Mark Boidman is a Media and Tech investment banker and attorney at law, specializing in mergers and acquisitions. He advises companies across Media and Entertainment sectors, including digital media and marketing, retail technology, Pro AV and enterprise software/tech, on M&A and financing transactions.

Doe-Anderson Inc. is one of the oldest continuously operating advertising agencies in the United States; as of 2015, it is the third oldest independent agency in the US. The agency has served some of its clients for more than 40 years, including Maker's Mark bourbon and Hillerich & Bradsby, makers of Louisville Slugger bats and equipment. In business since 1915, Doe-Anderson currently has 122 employees and offers communication services including brand positioning, strategic planning, creative execution, media buying and planning, digital services, print and broadcast production and public relations. The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies (4A's).

The Out of Home Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.

References

  1. "OAAA Announces 2016 OBIE Awards Contenders". Archived from the original on 2016-09-28. Retrieved 2016-08-17.
  2. "Obelisks". Mysite.du.edu. Retrieved 17 May 2018.
  3. Fox, Zoe (26 December 2011). "The Evolution of Advertising: From Stone Carving to the Old Spice Guy". Mashable.com. Retrieved 17 May 2018.
  4. Advertising Educational Foundation. "OBIE Awards - Exceptional Outdoor Advertising". Aef.com.
  5. "Our Judges". Obieawards.org. Retrieved 17 May 2018.
  6. "Outdoor Advertising Association of America, Inc. > Creative Center > OBIE Awards > OBIE Awards". Oaaa.org.
  7. "Creative Library". Oaaa.org.
  8. "OBIE Judges by Year". Oaaa.org.
  9. "Nominees Announced for OAAA OBIE Awards - Big Picture - Wide Format Printing". Bigpicture.net.
  10. "42 OBIE Awards Presented for Exceptional Out of Home Advertising". MyPRINTResource.com.
  11. "Behance". Talent.adweek.com. Retrieved 17 May 2018.
  12. "Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards". Adweek.com. Retrieved 17 May 2018.
  13. Awards, OBIE. "OBIE Awards". Oaaa.org. Retrieved 17 May 2018.
  14. "Outdoor Advertising Association of America, Inc. > Creative Center > OBIE Awards > OBIE Hall of Fame". Oaaa.org.