Related Research Articles
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
JCDecaux Group is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.
Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group. According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Clear Channel Outdoor Americas, Inc. (CCOA) is an out-of-home (OOH) advertising company based in San Antonio, Texas with operations throughout the U.S. and the Caribbean. CCOA is one of two separate business units operating as part of Clear Channel Outdoor Holdings, Inc. (CCOH). The other business unit, Clear Channel International (CCI), includes Europe, Singapore and Latin America. Globally, both CCOA and CCI employ 5,800 people.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.
Publicis New York is an American advertising agency based in New York City. It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. Publicis acquired the Kaplan Thaler Group in 2012. The agency created the Aflac duck, Herbal Essences Totally Organic Experience, Continental Airlines "Work Hard. Fly Right.", and Swiffer Sweeper campaigns.
DeVito/Verdi is an American-based advertising and public relations company, headquartered in New York City, formed in 1993 by partners Sal DeVito and Ellis Verdi when founding partner and Creative Director, John Follis, left Follis/DeVito/Verdi to start his new agency, Follis Inc. The full service agency serves clients across the United States in cities such as Denver, Boston, Miami, Grand Rapids, St. Louis, San Francisco and Washington, D.C.
A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways.
Chuck Porter is an American advertising executive, marketer and author. He is co-founder and chairman of the advertising agency Crispin Porter + Bogusky (CP+B) and chief strategist for its holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication, and was formerly board chairman of the American Association of Advertising Agencies (4A’s).
The7stars is UK's largest independent media planning and buying agency. The agency provides media and advertising services to clients, including media planning and buying, creative strategy and content creation, partnerships, insight and analytics, and strategic services.
The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939.
The OAAA OBIE Awards is an awards program managed by the Out of Home Advertising Association of America recognizing creativity in the out-of-home advertising (OOH) industry. The name OBIE is derived from the ancient Egyptian obelisk meaning, a tall stone structure used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising.
Mark Boidman is a Media and Tech investment banker and attorney at law, specializing in mergers and acquisitions. He advises companies across Media and Entertainment sectors, including digital media and marketing, retail technology, Pro AV and enterprise software/tech, on M&A and financing transactions.
Doe-Anderson Inc. is one of the oldest continuously operating advertising agencies in the United States; as of 2015, it is the third oldest independent agency in the US. The agency has served some of its clients for more than 40 years, including Maker's Mark bourbon and Hillerich & Bradsby, makers of Louisville Slugger bats and equipment. In business since 1915, Doe-Anderson currently has 122 employees and offers communication services including brand positioning, strategic planning, creative execution, media buying and planning, digital services, print and broadcast production and public relations. The agency is a member of the Advertising and Marketing International Network (AMIN), and of the American Association of Advertising Agencies (4A's).
Job Today is a mobile employment application that operates in the United States, United Kingdom, and Spain. Their mobile applications have enabled interactions between over 100 million job seekers and over 400,000 businesses.
References
- ↑ Fletcher, Nancy (9 March 2016). "OOH flies high in the digital age" . Retrieved 2016-03-12.
- ↑ "Nancy Fletcher OAAA Keynote Speech". billboardinsider.com. 19 April 2016.
- 1 2 3 "History of OOH". OAAA. Retrieved May 16, 2023.
- ↑ "Outdoor Association Changes Guidelines". adweek.com. 6 November 2006.
- ↑ "Guide to the Outdoor Advertising Association of America (OAAA) Archives, 1885-2017 and undated". David M. Rubenstein Rare Book & Manuscript Library. Retrieved 2019-05-30.
- ↑ "DailyDOOH » Blog Archive » OAAA Extends Deadline For 2015 OOH Media Plan Awards". dailydooh.com. 16 July 2015.
- ↑ "Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards". adweek.com. 21 April 2016.
- ↑ "Ad Award Archive - ANA Educational Foundation". aef.com.