Personal Computer World

Last updated
Personal Computer World
Personal computer world nov 05.jpg
Personal Computer World' 'new look' issue from November 2005
FrequencyMonthly
First issueFebruary 1978
Final issueJune 2009
Country United Kingdom
Based inLondon
ISSN 0142-0232

Personal Computer World (PCW) (February 1978 - June 2009) was the first British computer magazine. Although for at least the last decade it contained a high proportion of Windows PC content (reflecting the state of the IT field), the magazine's title was not intended as a specific reference to this. At its inception in 1978 'personal computer' was still a generic term (the Apple II, PET 2001 and TRS-80 had been launched as personal computers in 1977. [1] [2] ) The magazine came out before the Wintel (or IBM PC compatible) platform existed; the original IBM PC itself was introduced in 1981. Similarly, the magazine was unrelated to the Amstrad PCW.

Contents

History

PCW was founded by the Croatian-born Angelo Zgorelec [3] in 1978, [4] and was the first microcomputer magazine in Britain. [5] PCW’s first cover model, in February 1978, was the Nascom-1, which also partly inspired Zgorelec to launch the magazine. [6] Its August 1978 issue featured the colour capabilities of the Apple II. [7]

PCW went monthly from the second edition. Zgorelec went into partnership with Felix Dennis who published his first issue in September 1979. [8] before selling the title to VNU in 1982. [9] The magazine was later owned by Incisive Media, which announced its closure on 8 June 2009.

As the magazine was launched four years before the first IBM PC (reviewed in the magazine in November 1981) the magazine originally covered early self-build microcomputers. It later expanded its coverage to all kinds of microcomputers from home computers to workstations, as the industry evolved. Regular features in the earlier years of the magazine were Guy Kewney's Newsprint section, Benchtests (in-depth computer reviews), Subset, covering machine code programming, type-in program listings, Bibliofile (book reviews), the Computer Answers help column, Checkouts (brief hardware reviews) TJ's Workshop (for terminal junkies), Screenplay for game reviews and Banks' Statement, the regular column from Martin Banks. [10] In 1983 Jerry Sanders joined the staff as Features Editor and wrote the first published review of Microsoft Word 1.0 for the magazine.

The cover style, with a single photo or illustration dominating the page, was adopted soon after its launch and continued until the early 1990s. The cover photos were often humorous, such as showing each new computer made by Sinclair being used by chimpanzees, a tradition that started with the ZX81. [6]

Personal Computer World April 1987 issue Personal Computer World April 1987.jpg
Personal Computer World April 1987 issue

PCW eagerly promoted new computers as they appeared, including the BBC Micro. [11] The magazine also sponsored the Personal Computer World Show, an annual consumer and trade fair held in London every September from 1978 to 1989.

The magazine underwent a major reader marketing push in 1992, resulting in its circulation figure rising from a middle-ranking 80,000 to more than 155,000 at a time when personal computing was becoming hugely popular thanks to Windows 3.1 and IBM PC clones flooding the market. PCW battled with rivals Computer Shopper , PC Direct , PC Magazine and PC Pro for several thousand pages of advertising each month, resulting in magazines that could run to over 700 pages.

The magazine typically came with a cover-mounted CD-ROM or DVD-ROM, which held additional content. Although the magazines themselves were identical, the DVD version cost more than the CD-ROM version.

During a brief period in 2001, the magazine was (effectively) sold as 'PCW' as part of a major overhaul of the magazine design and content, but this abbreviation was dropped from the cover after just a few issues. The content also reverted from having been a bit more consumer electronics focused to return to its roots.

The magazine changed (both in terms of style and content) on many occasions after its launch. The last major change took place with the November 2005 issue, when the magazine was relaunched with an updated look (including glossier paper and a redesigned layout), new features, fewer advertising pages, and a slightly higher price tag.

Editors of the 1990s include Guy Swarbrick, Ben Tisdall, Simon Rockman, Gordon Laing and Riyad Emeran. At the time of its closure, the editor was Kelvyn Taylor.

Closure

The magazine was closed in June 2009, with owners Incisive Media quoting poor sales and a difficult economic climate for newsstand titles. At the time of closing, it was the second most popular monthly technology title in the UK, with an audited circulation figure of 54,069 [12] Its last issue, dated August 2009, was published on 8 June 2009. [6] This final issue made no mention of its being the last one, and advertised a never to be published September issue. Subscribers were offered the option of a refund, or transferring their subscriptions to PCW's sister magazine, Computeractive .

At its close PCW featured a mixture of articles, mainly related to the Windows PC, with some Linux and Macintosh-related content. The news pages included reports on various new technologies. Other parts of the magazine contained reviews of computers and software. There was also a 'Hands On' section which was more tutorial-based. Advertising still made up a proportion of its bulk, although it had diminished somewhat since its peak in the 1990s.

Related Research Articles

<span class="mw-page-title-main">IBM Personal Computer</span> Personal computer model released in 1981

The IBM Personal Computer is the first microcomputer released in the IBM PC model line and the basis for the IBM PC compatible de facto standard. Released on August 12, 1981, it was created by a team of engineers and designers directed by Don Estridge in Boca Raton, Florida.

<span class="mw-page-title-main">VisiCalc</span> Computer application

VisiCalc is the first spreadsheet computer program for personal computers, originally released for Apple II by VisiCorp on October 17, 1979. It is considered the killer application for the Apple II, turning the microcomputer from a hobby for computer enthusiasts into a serious business tool, and then prompting IBM to introduce the IBM PC two years later. More than 700,000 copies were sold in six years, and up to 1 million copies over its history.

Computer magazines are about computers and related subjects, such as networking and the Internet. Most computer magazines offer advice, some offer programming tutorials, reviews of the latest technologies, and advertisements.

<span class="mw-page-title-main">Portable computer</span> Lightweight, compact computer with built-in peripherals

A portable computer is a computer designed to be easily moved from one place to another, as opposed to those designed to remain stationary at a single location such as desktops and workstations. These computers usually include a display and keyboard that are directly connected to the main case, all sharing a single power plug together, much like later desktop computers called all-in-ones (AIO) that integrate the system's internal components into the same case as the display. In modern usage, a portable computer usually refers to a very light and compact personal computer such as a laptop, miniature or pocket-sized computer, while touchscreen-based handheld ("palmtop") devices such as tablet, phablet and smartphone are called mobile devices instead.

<span class="mw-page-title-main">IBM PCjr</span> Home computer

The IBM PCjr was a home computer produced and marketed by IBM from March 1984 to May 1985, intended as a lower-cost variant of the IBM PC with hardware capabilities better suited for video games, in order to compete more directly with other home computers such as the Apple II and Commodore 64.

PC World is a global computer magazine published monthly by IDG. Since 2013, it has been an online-only publication.

<i>Compute!</i> Defunct American home computer magazine

Compute!, often stylized as COMPUTE!, was an American home computer magazine that was published from 1979 to 1994. Its origins can be traced to 1978 in Len Lindsay's PET Gazette, one of the first magazines for the Commodore PET computer. In its 1980s heyday, Compute! Covered all major platforms, and several single-platform spinoffs of the magazine were launched. The most successful of these was Compute!'s Gazette, which catered to VIC-20 and Commodore 64 computer users.

Apple Computer, Inc. v. Franklin Computer Corp., 714 F.2d 1240, was the first time an appellate level court in the United States held that a computer's BIOS could be protected by copyright. As second impact, this ruling clarified that binary code, the machine readable form of software and firmware, was copyrightable too and not only the human-readable source code form of software.

<i>PC Format</i> Former UK computer magazine (1991–2015)

PC Format was a computer magazine published in the United Kingdom by Future plc, and licensed to other publishers in countries around the world. In publication between 1991 and 2015, it was part of Future plc's Format series of magazines that include articles about games, entertainment and how to get the most out of the platform. Despite the occasional mention of alternatives, PC Format takes the term 'PC' to mean a Microsoft Windows-based computer.

Your Computer was an Australian computer magazine published by the White House Publishing Group and printed by The Lithgo Centre, Waterloo. Starting with the very first issue in May/June 1981 at the recommended price of $2.00. Around 1985 the magazine was later published by Federal Publishing Company and printed by Macquarie Print. The monthly magazine's final issue was May/June 1997. The first editor of the magazine was Les Bell.

<i>PCMag</i> Computer magazine

PC Magazine is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues as of 2023.

<i>Creative Computing</i> (magazine) Periodical literature

Creative Computing was one of the earliest magazines covering the microcomputer revolution. Published from October 1974 until December 1985, the magazine covered the spectrum of hobbyist/home/personal computing in a more accessible format than the rather technically oriented Byte.

<i>Computing</i> (magazine) Weekly newspaper/magazine published in the UK

Computing is an online magazine published by The Channel Company for IT managers and professionals in the United Kingdom. The brand announced plans to launch in North America and Germany in 2023.

Pravetz computers are the Bulgarian personal computers produced from 1979 that were widely used in scientific organizations and schools until the 1990s.

<i>Practical Computing</i> Monthly UK computer magazine

Practical Computing was a UK computer magazine published monthly. The magazine was published by IPC Electrical Electronic Press Ltd. The headquarters was in Sutton, Surrey. The first edition was released in August 1978 as a special computer show edition, and the second issue was October 1978. The magazine carried on to 1987 when it merged with Business Computing. In September 1989, it was renamed Management Computing.

<span class="mw-page-title-main">Influence of the IBM PC on the personal computer market</span> Overview about the influence of the IBM PC on the personal computer market

Following the introduction of the IBM Personal Computer, or IBM PC, many other personal computer architectures became extinct within just a few years. It led to a wave of IBM PC compatible systems being released.

<span class="mw-page-title-main">History of personal computers</span> History of the consumer personal computer

The history of the personal computer as a mass-market consumer electronic device began with the microcomputer revolution of the 1970s. A personal computer is one intended for interactive individual use, as opposed to a mainframe computer where the end user's requests are filtered through operating staff, or a time-sharing system in which one large processor is shared by many individuals. After the development of the microprocessor, individual personal computers were low enough in cost that they eventually became affordable consumer goods. Early personal computers – generally called microcomputers – were sold often in electronic kit form and in limited numbers, and were of interest mostly to hobbyists and technicians.

<span class="mw-page-title-main">Fred Davis (entrepreneur)</span>

Frederic Emery Davis, known as Fred Davis, is a veteran US technology writer and publisher who served as editor of A+'' magazine, MacUser, PC Magazine and PC Week; personal computer pioneer; technologist; and entrepreneur involved in the startups of Wired, CNET, Ask Jeeves, Lumeria, Jaduka, and Grabbit.

<span class="mw-page-title-main">Home computer</span> Class of microcomputers

Home computers were a class of microcomputers that entered the market in 1977 and became common during the 1980s. They were marketed to consumers as affordable and accessible computers that, for the first time, were intended for the use of a single, non-technical user. These computers were a distinct market segment that typically cost much less than business, scientific, or engineering-oriented computers of the time, such as those running CP/M or the IBM PC, and were generally less powerful in terms of memory and expandability. However, a home computer often had better graphics and sound than contemporary business computers. Their most common uses were word processing, playing video games, and programming.

<i>Byte</i> (magazine) Defunct American microcomputer magazine

Byte was a microcomputer magazine, influential in the late 1970s and throughout the 1980s because of its wide-ranging editorial coverage.

References

  1. "Most Important Companies". Byte. 2017-10-09. Archived from the original on 2008-06-18. Retrieved 2008-06-10.
  2. Wozniak, Steve (May 1977). "System Description / The Apple-II". BYTE. pp. 34–43. Retrieved October 17, 2013. To me, a personal computer should be small, reliable, convenient to use and inexpensive
  3. "About the authors", visit-croatia.co.uk. Article retrieved 2006-11-24.
  4. "Founding Father", Personal Computer World (via visit-croatia.co.uk). Article retrieved 2006-11-24.
  5. "Sheridan Williams, rocket scientist to tour guide" (PDF). TNMOC newsletter. No. 15. The National Museum of Computing. September 2010. Archived from the original (PDF) on July 3, 2012. Retrieved November 9, 2012.
  6. 1 2 3 "Personal Computer World magazine: 1978-2009 -- An Obituary (from a former Editor's personal perspective)". cameralabs.com. Archived from the original on 2009-06-15.
  7. Coll, John; Sweeten, Charles (August 1978). "Colour is an Apple II". Personal Computer World. p. 50. Retrieved 9 October 2017.
  8. David Tebbutt, technical editor then editor
  9. A Garrett in Goodge Street:The First 40 Years of Dennis Publishing and David Tebbutt
  10. The PCW index 1978-June 1989
  11. The Register , 11 June 2009, RIP Personal Computer World
  12. "Personal Computer World, Certificate of average net circulation" (PDF). ABC Consumer Magazines. Retrieved 25 June 2015.