Ready Georgia

Last updated
Ready Georgia
FoundedJanuary 2008
TypePublic Awareness
FocusDisaster Preparedness
Location
Area served
The State of Georgia
OwnerGEMA
Key people
Charley English, Director of Homeland Security for GEMA
Website Ready Georgia

Ready Georgia is a statewide emergency preparedness campaign in the U.S. state of Georgia instituted by the Georgia Emergency Management Agency (GEMA) and Governor Sonny Perdue in conjunction with the national Ready America campaign sponsored by the Federal Emergency Management Agency (FEMA). Ready Georgia is supported by The Ad Council, local volunteer organizations, and corporate partnerships.

Contents

Mission

Governor Sonny Perdue, GEMA/OHS director Charley English, Ready Kids mascot Rex the mountain lion, and Georgia elementary school students pose during Ready Georgia's official launch at the state capital building. ReadyGeorgiaLaunch.jpg
Governor Sonny Perdue, GEMA/OHS director Charley English, Ready Kids mascot Rex the mountain lion, and Georgia elementary school students pose during Ready Georgia's official launch at the state capital building.

GEMA created the Ready Georgia campaign in response to survey data revealing that nearly 80 percent of Georgia residents had not taken even the most basic steps towards being prepared for the wide range of natural and man-made disasters that threaten the state. [1] Ready Georgia intends to "promote a preparedness and prevention culture" in Georgia through public education and outreach. [2] The campaign specifically encourages residents to be prepared so they can safely oversee their own evacuation and maintain self-sufficiency for a full three days after an emergency. [3]

Education and outreach

One of Ready Georgia's primary concerns is ensuring that individuals and households have an adequately stocked ready kit, which is essential in maintaining awareness and self-sufficiency in the wake of a disaster. Through a partnership with the Home Depot corporation, Ready Georgia has been able to put on statewide workshops that teach children about disaster preparedness. [4] Utilizing its Web site, Ready Georgia has also been able to provide a tool that can assist users in calculating exactly how much food and water they will need for their own kits. [5] Notable Georgians such as Atlanta Falcons fullback Ovie Mughelli, NASCAR Sprint Cup driver David Ragan, and former Atlanta Braves outfielder Jeff Francoeur participated by creating profiles on Ready Georgia's Web site letting Georgians know what is in their ready kits.

Georgia's 5th graders were able to enter a Ready Georgia art and essay contest, for which they were asked to submit work demonstrating how they are their families would prepare for a variety of disasters. The winners received their own ready kits from Home Depot, as well as personal and school recognition on Ready Georgia's Web site. [6]

In 2009, Ready Georgia was able to provide Georgia residents with 200 NOAA weather radio receivers at no cost and many more at a reduced price, in an effort to acknowledge and address the fact that economically disadvantaged citizens face greater challenges in the face of a disaster and are often unprepared. [7]

Ready Georgia has additionally sought to address the economic impact of disasters through the development of materials stressing the importance of proper business continuity planning to Georgia-based businesses. This is especially critical in the Atlanta metro area, which is home to the fourth most Fortune 500 company headquarters among all cities in America. [8]

Emergencies addressed since inception

In September 2009, Georgia experienced significant flooding, resulting in a state of emergency being declared for 17 counties. [9] Awareness and preparation are critical elements of an effective response to flooding, which often necessitates evacuation and cuts off access to supplies of food and clean water. The importance of flood insurance in mitigating the social and economic damage caused by flooding is another awareness and preparedness issue for anyone facing the prospect of flooding; Ready Georgia has sought to address all of these issues. [10]

H1N1 influenza, known commonly as "swine flu", has been a health issue of public concern since early 2009, and was declared a pandemic by the World Health Organization. [11] The Georgia Department of Community Health Division of Public Health and the Georgia Emergency Management Agency have used the Ready Georgia campaign to disseminate preparedness information to Georgians. [12]

Related Research Articles

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The Federal Emergency Management Agency (FEMA) is an agency of the United States Department of Homeland Security (DHS), initially created under President Jimmy Carter by Presidential Reorganization Plan No. 3 of 1978 and implemented by two Executive Orders on April 1, 1979. The agency's primary purpose is to coordinate the response to a disaster that has occurred in the United States and that overwhelms the resources of local and state authorities. The governor of the state in which the disaster occurs must declare a state of emergency and formally request from the President that FEMA and the federal government respond to the disaster. The only exception to the state's gubernatorial declaration requirement occurs when an emergency or disaster takes place on federal property or to a federal asset—for example, the 1995 bombing of the Alfred P. Murrah Federal Building in Oklahoma City, Oklahoma, or the Space Shuttle Columbia in the 2003 return-flight disaster.

Preparations for earthquakes can consist of survival measures, preparation that will improve survival in the event of an earthquake, or mitigating measures, that seek to minimise the effect of an earthquake. Common survival measures include storing food and water for an emergency, and educating individuals what to do during an earthquake. Mitigating measures can include firmly securing large items of furniture, TV and computer screens that may otherwise fall over in an earthquake. Likewise, avoiding storing items above beds or sofas reduces the chance of objects falling on individuals.

<span class="mw-page-title-main">Sonny Perdue</span> American politician (born 1946)

George Ervin "Sonny" Perdue III is an American politician who served as the 31st United States secretary of agriculture from 2017 to 2021. A member of the Republican Party, he previously served as the 81st governor of Georgia from 2003 to 2011 and as a member of the Georgia State Senate from 1991 to 2002.

<span class="mw-page-title-main">Humanitarian crisis</span> Large threat to the health and safety of many people

A humanitarian crisis is defined as a singular event or a series of events that are threatening in terms of health, safety or well-being of a community or large group of people. It may be an internal or external conflict and usually occurs throughout a large land area. Local, national and international responses are necessary in such events.

Public Safety Canada, legally incorporated as the Department of Public Safety and Emergency Preparedness (PSEPC), is the department of the Government of Canada responsible for (most) matters of public safety, emergency management, national security, and emergency preparedness in Canada.

<span class="mw-page-title-main">Emergency management</span> Dealing with all humanitarian aspects of emergencies

Emergency management or disaster management is a science and a system charged with creating the framework within which communities reduce vulnerability to hazards and cope with disasters. Emergency management, despite its name, does not actually focus on the management of emergencies, which can be understood as minor events with limited impacts and are managed through the day-to-day functions of a community. Instead, emergency management focuses on the management of disasters, which are events that produce more impacts than a community can handle on its own. The management of disasters tends to require some combination of activity from individuals and households, organizations, local, and/or higher levels of government. Although many different terminologies exist globally, the activities of emergency management can be generally categorized into preparedness, response, mitigation, and recovery, although other terms such as disaster risk reduction and prevention are also common. The outcome of emergency management is to prevent disasters and where this is not possible, to reduce their harmful impacts.

<span class="mw-page-title-main">Survival kit</span> Emergency equipment

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<span class="mw-page-title-main">Disaster response</span> Second phase of the disaster management cycle

Disaster response refers to the actions taken directly before, during or in the immediate aftermath of a disaster. The objective is to save lives, ensure health and safety and to meet the subsistence needs of the people affected. This includes warning/evacuation, search and rescue, providing immediate assistance, assessing damage, continuing assistance and the immediate restoration or construction of infrastructure. The aim of emergency response is to provide immediate assistance to maintain life, improve health and support the morale of the affected population. Such assistance may range from providing specific but limited aid, such as assisting refugees with transport, temporary shelter, and food to establishing semi-permanent settlements in camps and other locations. It also may involve initial repairs to damage or diversion to infrastructure.

Preparedness is a set of actions that are taken as precautionary measures in the face of potential disasters. Being prepared helps in achieving goals and in avoiding and mitigating negative outcomes.

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<span class="mw-page-title-main">Safe America Foundation</span>

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References

  1. Ready Georgia finds Georgians aren't ready, The Effingham Herald, June 15, 2009
  2. Lisa Janak Newman (November 10, 2008), Ready Georgia Campaign Provides Tools for Residents to Be Prepared, The Georgia Emergency Management Agency
  3. "Severe Weather Awareness Week" Proclaimed By Governor Purdue, Ready Georgia, November 10, 2008, archived from the original on October 16, 2009
  4. The Home Depot Partners with GEMA's Ready Georgia to Teach Thousands of Kids about Emergency Preparedness, The Fayette Front Page, August 10, 2009[ permanent dead link ]
  5. Georgia wants you to spend week getting ready for disaster, The Gainesville Times, February 2, 2009, archived from the original on July 31, 2012
  6. Congratulations to our "Get Ready Georgia" Art and Essay Contest Winners!, Ready Georgia
  7. WSB-TV Teams With Ready Georgia To Save Lives, WSB-TV Online, March 20, 2009, archived from the original on June 21, 2009
  8. The Fortune 500, 2009, CNN Money, November 2, 2009
  9. Gov. Sonny Perdue issues state of emergency for 17 Georgia counties, Savannah Now, September 21, 2009
  10. "Get Ready for Floods and Flash Floods". Ready Georgia. Retrieved 3 November 2009.
  11. World Health Organization, June 11, 2009, archived from the original on June 11, 2009
  12. Good Day Atlanta, Fox 5 TV Atlanta, September 11, 2009