Company type | Private |
---|---|
Industry | |
Founded | 2011 |
Founders | |
Headquarters | , India [4] |
Area served | Worldwide [5] |
Brands | Faasos, Behrouz Biryani, Oven Story, Mandarin Oak, Lunch Box, The Good Bowl, Sweet Truth, Firangi Bake, The Biryani Life [6] |
Revenue | ₹1,195 crore (US$150 million) (FY23) [7] |
₹−656 crore (US$−82 million) (FY23) [7] | |
Number of employees | 6,000 [8] (2020) |
Subsidiaries | Smoor [9] |
Website | rebelfoods |
Rebel Foods is an Indian online restaurant company which operates 11 cloud kitchen brands including Faasos, Behrouz Biryani and Oven Story. [10] It is the largest cloud kitchen restaurant chain in the world, [11] operating more than 450 cloud kitchens in 10 countries, as of April 2022. [9] [12] [13] [14] [15] [16]
Among the company's biggest stakeholders are Sequoia Capital, Coatue Management, Lightbox Ventures, and Qatar Investment Authority. [17] After its Series F round of funding in 2021, the company's valuation was reported at US$1.4 billion. [18]
Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with an online ordering facility. It launched its first cloud kitchen in 2015, and became a cloud kitchen-only business in 2016. [19] [20]
In 2018, the company started the Rebel Launcher Program for outsourcing its cloud kitchen platform to other restaurant chains. [21]
In 2020, Rebel Foods launched EatSure, a consolidated food delivery service for its brands and partner restaurant chains. It also started operating food trucks known as EatSure Express. [22]
In December 2020, Rebel Foods entered into a partnership with American fast food restaurant chain Wendy's, under which Rebel Foods will start and operate 250 cloud kitchens for the latter in India. [23] [24] [25] In February 2022, Rebel Foods acquired the exclusive master franchise rights for Wendy’s offline business in India from Sierra Nevada, to develop and expand the burger chain’s brick-and-mortar chain, including the existing commitment to also develop approximately 150 traditional locations over the next decade, in addition to its commitment to open the delivery-only kitchens across the country. [26]
In April 2022, Rebel Foods acquired a majority stake in the luxury chocolate brand Smoor. [27]
Rebel Foods owns and operates over 450 cloud kitchens in 75 cities in India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Bangladesh, Hong Kong, and the Philippines. [28] It also outsources its cloud kitchen facility to third-party food and beverage chains such as Wendy's, Natural Ice Cream, Slay Coffee and Anand Sweets through the Rebel Launcher Program, along with its technology stack called the Rebel Operating System. The company processes orders on its online food ordering platform called EatSure, as well as other online food aggregator and ordering services. It also sells at its cafeterias, lounges and kiosks. [9]
Arby's is an American fast food sandwich restaurant chain with more than 3,300 restaurants. The flagship property of Inspire Brands, it ranked third in systemwide sales in the United States in the quick-service and fast-casual restaurant industries in 2012, behind Subway and Panera Bread. In October 2017, Food & Wine called Arby's "America's second largest sandwich chain ".
Popeyes Louisiana Kitchen, Inc., also known as Popeyes and formerly named Popeyes Chicken & Biscuits and Popeyes Famous Fried Chicken & Biscuits, is an American multinational chain of fried chicken restaurants formed in 1972 in New Orleans, Louisiana and headquartered in Miami. It is currently a subsidiary of Toronto-based Restaurant Brands International. As of 2021, Popeyes has 3,705 restaurants, which are located in more than 46 states and the District of Columbia, Puerto Rico, and 30 countries worldwide. About 50 locations are company-owned; the vast remainder are franchised.
Chicken Treat is a fast food chain that primarily operates in Western Australia. As of March 2023, Chicken Treat has over 60 outlets within Western Australia, and two in New South Wales. The company provides a range of rotisserie chicken, fried chicken, and burger meals. Chicken Treat also offers catering services for families, groups, and businesses. It is owned by Hong Kong-based private equity firm PAG Asia Capital.
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Zomato is an Indian multinational restaurant aggregator and food delivery company. It was founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato provides information, menus and user-reviews of restaurants as well as food delivery options from partner restaurants in more than 1,000 Indian cities and towns, as of 2022–23. Zomato rivals Swiggy in food delivery and hyperlocal space.
Jubilant FoodWorks Limited is an Indian food service company based in Noida, Uttar Pradesh which holds the master franchise for Domino's Pizza in India, Nepal, Sri Lanka and Bangladesh, for Popeyes in India, Bangladesh, Nepal and Bhutan, and also for Dunkin' Donuts in India. The company also operates two homegrown restaurant brands called Ekdum! and Hong's Kitchen. Jubilant FoodWorks is a part of the Jubilant Bhartia Group, owned by Shyam Sunder Bhartia and Hari Bhartia.
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The Wenrus Restaurant Group is a company operating the Wendy's restaurant chain in Russia.
Foodpanda is an online food and grocery delivery platform owned by Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore. It is currently the largest food and grocery delivery platform in Asia, outside of China, operating in 11 markets across Asia.
Ola Cabs is an Indian multinational ridesharing company, headquartered in Bangalore. It also operates in other business verticals including financial services and cloud kitchens.
Tortilla Mexican Grill PLC is a Mexican fast-food restaurant chain based in the United Kingdom, founded by Brandon and Jennifer Stephens in London, 2007.
Faasos is an Indian "food on demand" service that was incorporated in 2004. It is one of the brands owned by the online restaurant company, Rebel Foods.
A virtual restaurant, also known as a ghost kitchen, cloud kitchen or dark kitchen, is a food service business that serves customers exclusively by delivery and pick-up based on phone and online ordering. Virtual restaurants are stand-alone businesses that either operate out of an existing restaurant's kitchen or from a separate kitchen set-up away from a restaurant. By not having a full-service restaurant with a storefront and dining room, virtual restaurants can economize by occupying cheaper real estate. The reduced space lowers overall overhead and operational costs, thus yielding higher profit margins, as the price of the food provided is typically not changed. The virtual restaurant's single kitchen format allows for multiple brands to share kitchen space.
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Swiggy is an Indian online food ordering and delivery platform. Founded in 2014, Swiggy is headquartered in Bangalore and operates in more than 500 Indian cities as of September 2021. Besides food delivery, the platform also provides on-demand grocery deliveries under the name Instamart, and same-day package delivery service called Swiggy Genie.
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