Post-structuralism is a term for philosophical, theoretical and literary forms of theory that both build upon and reject ideas established by structuralism, the intellectual project that preceded it. Though post-structuralists all present different critiques of structuralism, common themes among them include the rejection of the self-sufficiency of structuralism, as well as an interrogation of the binary oppositions that constitute its structures. Accordingly, post-structuralism discards the idea of interpreting media within pre-established, socially-constructed structures.
Genre is any form or type of communication in any mode with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other forms of art or entertainment, whether written or spoken, audio or visual, based on some set of stylistic criteria, yet genres can be aesthetic, rhetorical, communicative, or functional. Genres form by conventions that change over time as cultures invent new genres and discontinue the use of old ones. Often, works fit into multiple genres by way of borrowing and recombining these conventions. Stand-alone texts, works, or pieces of communication may have individual styles, but genres are amalgams of these texts based on agreed-upon or socially inferred conventions. Some genres may have rigid, strictly adhered-to guidelines, while others may show great flexibility.
Discourse is a generalization of the notion of a conversation to any form of communication. Discourse is a major topic in social theory, with work spanning fields such as sociology, anthropology, continental philosophy, and discourse analysis. Following pioneering work by Michel Foucault, these fields view discourse as a system of thought, knowledge, or communication which constructs our experience of the world. Since control of discourse amounts to control of how the world is perceived, social theory often studies discourse as a window into power. Within theoretical linguistics, discourse is understood more narrowly as linguistic information exchange and was one of the major motivations for the framework of dynamic semantics, in which expressions' denotations are equated with their ability to update a discourse context.
Critical discourse analysis (CDA) is an interdisciplinary approach to the study of discourse that views language as a form of social practice. Scholars working in the tradition of CDA generally argue that (non-linguistic) social practice and linguistic practice constitute one another and focus on investigating how societal power relations are established and reinforced through language use. In this sense, it differs from discourse analysis in that it highlights issues of power asymmetries, manipulation, exploitation, and structural inequities in domains such as education, media, and politics.
Intertextuality is the shaping of a text's meaning by another text. It is the interconnection between similar or related works of literature that reflect and influence an audience's interpretation of the text. Intertextuality is the relation between texts that are inflicted by means of quotations and allusion. Intertextual figures include: allusion, quotation, calque, plagiarism, translation, pastiche and parody. It is a literary device that creates an 'interrelationship between texts' and generates related understanding in separate works. These references are made to influence the reader and add layers of depth to a text, based on the readers' prior knowledge and understanding. The structure of intertextuality in turn depends on the structure of influence. It is also a literary discourse strategy utilised by writers in novels, poetry, theatre and even in non-written texts. Examples of intertextuality are an author's borrowing and transformation of a prior text, and a reader's referencing of one text in reading another.
Discourse analysis (DA), or discourse studies, is an approach to the analysis of written, vocal, or sign language use, or any significant semiotic event.
Genre studies is an academic subject which studies genre theory as a branch of general critical theory in several different fields, including art, literature, linguistics, rhetoric and composition studies.
Norman Fairclough is an emeritus Professor of Linguistics at Department of Linguistics and English Language at Lancaster University. He is one of the founders of critical discourse analysis (CDA) as applied to sociolinguistics. CDA is concerned with how power is exercised through language. CDA studies discourse; in CDA this includes texts, talk, video and practices.
Text linguistics is a branch of linguistics that deals with texts as communication systems. Its original aims lay in uncovering and describing text grammars. The application of text linguistics has, however, evolved from this approach to a point in which text is viewed in much broader terms that go beyond a mere extension of traditional grammar towards an entire text. Text linguistics takes into account the form of a text, but also its setting, i. e. the way in which it is situated in an interactional, communicative context. Both the author of a text as well as its addressee are taken into consideration in their respective roles in the specific communicative context. In general it is an application of discourse analysis at the much broader level of text, rather than just a sentence or word.
Interdiscourse is the implicit or explicit relations that a discourse has to other discourses. Interdiscursivity is the aspect of a discourse that relates it to other discourses. Norman Fairclough prefers the concept "orders of discourse". Interdiscursivity is often mostly an analytic concept, e.g. in Foucault and Fairclough. Interdiscursivity has close affinity to recontextualisation because interdiscourse often implies that elements are imported from another discourse.
Basil Bernard Bernstein was a British sociologist known for his work in the sociology of education. He worked on socio-linguistics and the connection between the manner of speaking and social organization.
Multiliteracies is a term coined in the mid-1990s by the New London Group and is an approach to literacy theory and pedagogy. This approach highlights two key aspects of literacy: linguistic diversity, and multimodal forms of linguistic expression and representation. The term was coined in response to two significant changes in globalized environments: the proliferation of diverse modes of communication through new communications technologies such as the internet, multimedia, and digital media, and the existence of growing linguistic and cultural diversity due to increased transnational migration. Because the way people communicate is changing due to new technologies, and shifts in the usage of the English language within different cultures, a new "literacy" must also be used and developed.
An interpretive discussion is a discussion in which participants explore and/or resolve interpretations often pertaining to texts of any medium containing significant ambiguity in meaning.
Assemblage refers to a text "built primarily and explicitly from existing texts to solve a writing or communication problem in a new context". The concept was first proposed by Johndan Johnson-Eilola and Stuart Selber in the journal Computers & Composition in 2007. The notion of assemblages builds on remix and remix practices, which blur distinctions between invented and borrowed work. This idea predates modernism, with the quote by Edgar Allan Poe, "There is no greater mistake than the supposition that a true originality is a mere matter of impulse or inspiration. To originate, is carefully, patiently, and understandingly to combine."
Ruqaiya Hasan was a professor of linguistics who held visiting positions and taught at various universities in England. Her last appointment was at Macquarie University in Sydney, from which she retired as emeritus professor in 1994. Throughout her career she researched and published widely in the areas of verbal art, culture, context and text, text and texture, lexicogrammar and semantic variation. The latter involved the devising of extensive semantic system networks for the analysis of meaning in naturally occurring dialogues.
James Robert Martin is an American linguist. He is Professor of Linguistics at The University of Sydney. He is the leading figure in the 'Sydney School' of systemic functional linguistics. Martin is well known for his work on discourse analysis, genre, appraisal, multimodality and educational linguistics.
Semiotics of music videos is the observation of symbolism used within music videos.
Mediated stylistics or media stylistics is a new and still emerging approach to the analysis of media texts. It aims to take seriously two ideas: first, that media texts involve 'the construction of stories by other means'; and second, that in an age marked by digital connectivity, media texts are inherently interactive phenomena. To meet this twofold aim, mediated stylistics has brought together the analytic toolkits of discursive psychology—which is finely attuned to the contextual specificities of interaction—and stylistics—which is finely attuned to the grammatical/rhetorical/narratorial specificities of texts as texts. Recent research in which mediated stylistics has been put to work, for instance, has shown how mediated representation of issues like sexism, sexualisation, alleged rape and violence against women can differ, and differ in rhetorically consequential ways, from the original un-mediated source material.
Dialogic pedagogy is a theory and practice of teaching in which dialogue is central. Teachers and students are in an equitable relationship and listen to multiple points of view.
The Sydney School is a genre-based writing pedagogy that analyses literacy levels of students. The Sydney School's pedagogy broadened the traditional observation-based writing in primary schools to encompass a spectrum of different genres of text types that are appropriate to various discourses and include fiction and non-fiction. The method and practice of teaching established by the Sydney School encourages corrective and supportive feedback in the education of writing practices for students, particularly regarding second language students. The Sydney School works to reflectively institutionalise a pedagogy that is established to be conducive to students of lower socio-economic backgrounds, indigenous students and migrants lacking a strong English literacy basis. The functional linguists who designed the genre-based pedagogy of the Sydney School did so from a semantic perspective to teach through patterns of meaning and emphasised the importance of the acquisition of a holistic literacy in various text types or genres. ‘Sydney School’ is not however an entirely accurate moniker as the pedagogy has evolved beyond metropolitan Sydney universities to being adopted nationally and, by 2000, was exported to centres in Hong Kong, Singapore, and parts of Britain.
