Rev (drink)

Last updated
Rev
RevDrink.JPG
Type Alcopop
Introduced2000
Alcohol by volume 7.0%
FlavourOriginal ("Blue"), Watermelon + Grapefruit ("Red"), Mulberry ("Purple, Quebec only)
VariantsRev Energy, Rev Low (discontinued), Rev Factor (discontinued)
Website Geloso Group Quebec

Rev is a 7% ABV vodka-based cola beverage (alcopop), infused with guarana. Malt beverage versions are also available in cans instead of plastic bottles. [1] Rev was originally manufactured by FBM Distilleries in Brampton, Ontario, Canada, but is currently also marketed as a malt-based beverage by the Geloso Group [2] [3] and distributed exclusively within Canada under license from Bacardi. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple"). [4] The Mulberry flavour is sold only in Quebec, [5] with all over flavours being available in all other provinces. [6] The vodka based flavours, which are not produced by the Geloso Group, are available in red and blue (original) flavours. inRev Low, a purple, low calorie flavour of the drink, Rev Factor, as well as green and yellow flavours have been discontinued.[ citation needed ] The drink is sold in packs of four 330 ml (12 imp fl oz; 11 US fl oz) bottles, [7] single 330 ml (12 imp fl oz; 11 US fl oz) or 473 ml (16.6 imp fl oz; 16.0 US fl oz) [6] bottles, and 355 ml (12.5 imp fl oz; 12.0 US fl oz) cans. [2]

Contents

Rev was introduced in April, 2000, as a beverage marketed towards rave and nightclub culture. [8]

Rev-Bomb

Rev when combined with Jägermeister makes a drink called a "Rev-Bomb", a variation of a Jägerbomb.[ citation needed ] This drink is a "depth charge" or "bomb shot", which refers to cocktails that are made by dropping a shot glass filled with liquor into another drink.

Rev-Bomb
Cocktail
RevBomb.JPG
A shot of Jägermeister dropped into Rev creates a Rev-bomb.
Type Mixed drink
Standard drinkwareA pub glass and a shot glass.
Pint Glass (Pub).svg
Shot Glass (Standard).svg

Canadian indie rock band Alvvays titled their third studio album, Blue Rev (2022), after the drink. [9]

See also

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References

  1. "REV ORIGINAL". The Beer Store. Retrieved 2022-12-06.
  2. 1 2 "REV Ontario". Geloso Group of Companies. Retrieved 2022-12-06.
  3. "REV Quebec". Geloso Group of Companies. Retrieved 2022-12-06.
  4. "REV". Geloso Group of Companies. Retrieved 2022-12-06.
  5. "REV". Geloso Group of Companies. Retrieved 2022-12-06.
  6. 1 2 "Rev Watermelon Grapefruit 473ml". Parkside Liquor Beer & Wine. Retrieved 2022-12-06.
  7. "Bacardi Rev Original". PEI Liquor Control Commission. Retrieved 2022-12-06.
  8. "Rev all the rage with club crowd". The Eyeopener. 27 September 2000. Retrieved 2019-04-14.
  9. Cohen, Ian (October 6, 2022). "The Beautiful Blue Twisted Fantasies of Alvvays". The Ringer. Retrieved October 6, 2022.