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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
John Edward Zerzan is an American anarchist and primitivist author. His works criticize agricultural civilization as inherently oppressive, and advocates drawing upon the ways of life of hunter-gatherers as an inspiration for what a free society should look like. Subjects of his criticism include domestication and symbolic thought.
Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the supply of goods would grow beyond consumer demand, and so manufacturers turned to planned obsolescence and advertising to manipulate consumer spending. In 1899, a book on consumerism published by Thorstein Veblen, called The Theory of the Leisure Class, examined the widespread values and economic institutions emerging along with the widespread "leisure time" at the beginning of the 20th century. In it, Veblen "views the activities and spending habits of this leisure class in terms of conspicuous and vicarious consumption and waste. Both relate to the display of status and not to functionality or usefulness."
The Student Nonviolent Coordinating Committee was the principal channel of student commitment in the United States to the civil rights movement during the 1960s. Emerging in 1960 from the student-led sit-ins at segregated lunch counters in Greensboro, North Carolina, and Nashville, Tennessee, the Committee sought to coordinate and assist direct-action challenges to the civic segregation and political exclusion of African Americans. From 1962, with the support of the Voter Education Project, SNCC committed to the registration and mobilization of black voters in the Deep South. Affiliates such as the Mississippi Freedom Democratic Party and the Lowndes County Freedom Organization in Alabama also worked to increase the pressure on federal and state government to enforce constitutional protections.
Media manipulation is a series of related techniques in which partisans create an image or argument that favors their particular interests. Such tactics may include the use of logical fallacies, manipulation, outright deception (disinformation), rhetorical and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda. It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.
One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society is a 1964 book by the philosopher and critical theorist Herbert Marcuse, in which the author offers a wide-ranging critique of both contemporary capitalism and the Communist society of the Soviet Union, documenting the parallel rise of new forms of social repression in both these societies, as well as the decline of revolutionary potential in the West. He argues that "advanced industrial society" created false needs, which integrated individuals into the existing system of production and consumption via mass media, advertising, industrial management, and contemporary modes of thought.
Mary Elizabeth King is a professor of Peace and Conflict Studies at the United Nations affiliated University for Peace, a political scientist, and author of several publications. She is a graduate of Ohio Wesleyan University and has a doctorate in international politics from Aberystwyth University. She is also a Fellow of the Rothermere American Institute and a distinguished Scholar at the American University Center for Global Peace in Washington D.C.
Claus Offe is a political sociologist of Marxist orientation. He received his PhD from the University of Frankfurt and his Habilitation at the University of Konstanz. In Germany, he has held chairs for Political Science and Political Sociology at the Universities of Bielefeld (1975–1989) and Bremen (1989–1995), as well as at the Humboldt-University of Berlin (1995–2005). He has worked as fellow and visiting professor at the Institutes for Advanced Study in Stanford, Princeton, and the Australian National University as well as Harvard University, the University of California at Berkeley and The New School University, New York. Once a student of Jürgen Habermas, the left-leaning German academic is counted among the second generation Frankfurt School. He currently teaches political sociology at a private university in Berlin, the Hertie School of Governance.
Siva Vaidhyanathan is a cultural historian and media scholar, and the Robertson professor of Media Studies at the University of Virginia. Vaidhyanathan is a permanent columnist at The Guardian and Slate; he is also a frequent contributor on media and cultural issues in various periodicals including The Chronicle of Higher Education, New York Times Magazine, The Nation, Slate, and The Baffler. He directs the Center for Media and Citizenship at the University of Virginia, which produces a television show, a radio program, several podcasts, and the Virginia Quarterly Review.
Gilbert H. Herdt is Emeritus Professor of Human Sexuality Studies and Anthropology and a Founder of the Department of Sexuality Studies and National Sexuality Resource Center at San Francisco State University. He founded the Summer Institute on Sexuality and Society at the University of Amsterdam (1996). He founded the PhD Program in Human Sexuality at the California Institute for Integral Studies, San Francisco (2013). He conducted long term field work among the Sambia people of Papua New Guinea, and has written widely on the nature and variation in human sexual expression in Papua New Guinea, Melanesia, and across culture.
Marjorie Heins (b.1946) is a First Amendment lawyer, writer and founder of the Free Expression Policy Project.
Frances M. Beal, also known as Fran Beal, is a Black feminist and a peace and justice political activist. Her focus has predominantly been regarding women's rights, racial justice, anti-war and peace work, as well as international solidarity. Beal was a founding member of the SNCC Black Women's Liberation Committee, which later evolved into the Third World Women's Alliance. She is most widely known for her publication, “Double Jeopardy: To Be Black and Female", which theorizes the intersection of oppression between race, class, and gender. Beal currently lives in Oakland, California.
Clayborne Carson is an American academic who is a professor of history at Stanford University and director of the Martin Luther King, Jr., Research and Education Institute. Since 1985, he has directed the Martin Luther King Papers Project, a long-term project to edit and publish the papers of Martin Luther King Jr.
Elizabeth "Betita" Martínez was an American Chicana feminist and a long-time community organizer, activist, author, and educator. She wrote numerous books and articles on different topics relating to social movements in the Americas. Her best-known work is the bilingual 500 years of Chicano History in Pictures, which later formed the basis for the educational video ¡Viva la Causa! 500 Years of Chicano History. Her work was hailed by Angela Y. Davis as comprising "one of the most important living histories of progressive activism in the contemporary era ... [Martínez is] inimitable ... irrepressible ... indefatigable."
Most textbooks date the establishment of the "Publicity Bureau" in 1900 as the start of the modern public relations (PR) profession. Of course, there were many early forms of public influence and communications management in history. Basil Clarke is considered the founder of the PR profession in Britain with his establishment of Editorial Services in 1924. Academic Noel Turnball points out that systematic PR was employed in Britain first by religious evangelicals and Victorian reformers, especially opponents of slavery. In each case the early promoters focused on their particular movement and were not for hire more generally.
The following events related to sociology occurred in the 1970s.
Lawrence M. Mead III is a professor of politics and public policy at New York University (NYU).
Culture jamming is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society.
This is a bibliography of advertising.
Elizabeth Ewen was a scholar of women's history, immigration, and film. She was among the first feminist historians to write about early American cinema. Ewen was a professor of American Studies at the State University of New York at Old Westbury (SUNY).
References
- ↑ "Stuart Ewen Reads The New York Post: Fantasy, Morality and Authority," Archived 2013-12-12 at the Wayback Machine Paper Tiger website. Accessed Dec. 12, 2013.
- ↑ Stuart Ewen,"Memoirs of a Commodity Fetishist, in Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, 25th Anniversary Edition. New York: Basic Books, 2001.
- ↑ About Frederic Ewen," NYU Libraries: Tamiment Library & Robert F. Wagner Archives website. Accessed Dec. 12, 2013.
