 | |
| Type | social media software |
|---|---|
| Founded | 2007 |
| Founder | Nick Koudas, Nilesh Bansal [1] |
| Headquarters | , |
| Services | social media analytics, social media monitoring |
Sysomos Inc. is a Toronto-based social media analytics company owned by Outside Insight market leaders Meltwater. The company developed text analytics and machine learning technologies for user generated content, and served 80% of the top agencies and Fortune 500. [2]
Sysomos was founded by Nilesh Bansal [3] and Nick Koudas. The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010.
The company's original flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content to create a picture of media coverage. [1] [4] [5]
Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare in March 2010. [6]
The company also offers Sysomos Heartbeat which provides social media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups. [7] In 2013, Heartbeat was extended to add publishing components to deliver a complete end-to-end social media marketing platform. [8]
On July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos. [9] After the acquisition, Sysomos founders Nick Koudas and Nilesh Bansal, left Sysomos to start Aislelabs.
In February 2015, Sysomos split from Marketwired, as an independent company, and appointed Adnan Ahmed as the new CEO. [10]
In March 2015, newly independent Sysomos launched a redesign for its Heartbeat product and a new API for its MAP product. [11] In the same year, the company acquired Expion. [12] In September 2016, Peter Heffring was announced as the new CEO. [13] In April 2017, Sysomos showcased a new unified platform offering new insights. [14]
In April 2018, media monitoring firm Meltwater announced it had acquired Sysomos. The CEO of Sysomos, Peter Heffring, said the company will continue to operate as an independent unit of Meltwater. Heffring will run the social analytics division of Meltwater. [15]
Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics. [16] Another extensive survey regarding the top 5% of most active Twitter users found that over 25% of all tweets are machine created. [17] The report also confirms Twitter's international growth. [18]
Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans. [19] Inside YouTube reports focus more on video hosting services and YouTube.
Marketwired was a press release distribution service headquartered in Toronto, Ontario, Canada. It was founded in 1993 and incorporated in the U.S. in 1999. In 2018, it was merged into GlobeNewswire.
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.
BlogScope was a search engine for the blogosphere with advanced analysis and visualization technology, founded in 2005. as an outcome of a research project at the University of Toronto. As of Apr 2009, the system indexed over 725 million blog posts. The service was shut down in early 2012.
Media Temple was a website hosting and cloud hosting provider, which focused on web designers, developers and creative agencies. The company was founded in 1998 by former CEO Demian Sellfors and John Carey. It is headquartered in Los Angeles, California.
Splunk Inc. is an American software company based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated data via a web-style interface.
We Are Hunted was a Brisbane based software company that developed proprietary search technology which continuously scanned the Internet to identify the hottest new music in the world. The company was founded by Stephen Phillips, Richard Slatter, Michael Doherty and Josephmark in 2007.
Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.
Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok.
Meltwater is a software as a service (SaaS) solution and the world's first online media monitoring company. It is listed on the Oslo Stock Exchange. The company was founded in Oslo, Norway, by Jørn Lyseggen, in 2001 and is headquartered in San Francisco, California, with additional offices across Europe, North America, Asia/Pacific, Australia, and Africa. The company employs around 2,200 people and has approximately 27,000 clients internationally. In February 2023, Meltwater reported $439 million USD in revenue for the full 2022 fiscal year.
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.
New Relic is a US-based web tracking and analytics company. The company's cloud-based software allows websites and mobile apps to track user interactions and service operators' software and hardware performance.
Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social Media Management.
Viralheat was a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content. It was first released in beta in May 2009. Viralheat raised $75,000 in seed capital in December 2009 and $4.25 million of venture capital from the Mayfield Fund in 2011.
Topsy Labs was a social search and analytics company based in San Francisco, California. The company was a certified Twitter partner and maintained a comprehensive index of tweets, numbering in the hundreds of billions, dating back to Twitter's inception in 2006.
The history of Twitter, also known as X, can be traced back to a brainstorming session at Odeo.
Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in New York City, US. The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their Web sites. In August 2010, the company was spun off from Betaworks as a separate entity. Chartbeat has been both praised and criticized as an alternative to Google Analytics for real-time data.
Mention is a social listening web application owned by NHST Media Group and headquartered in Paris, France. Mention sells an all-in-one platform offering online monitoring, analytics, and social media management.
Aislelabs Inc. is a Toronto-based technology company offering WiFi analytics and marketing platforms.
Foursquare Labs Inc., commonly known as Foursquare, is a geolocation technology company and data cloud platform based in the United States. Founded by Dennis Crowley and Naveen Selvadurai in 2009, the company rose to prominence with the launch of its local search-and-discovery mobile app. The app, Foursquare City Guide, popularized the concept of real-time location sharing and checking-in.