Toddy (PepsiCo)

Last updated
Toddy
Toddy brand logo.png
Product type Chocolate flavored milk, chocolate chip cookies
Owner PepsiCo
CountryU.S.
Introduced1919;105 years ago (1919)

Toddy is a brand of products owned and manufactured by PepsiCo. [1] As of today, it is mainly marketed and sold in Argentina, Brazil and Venezuela, [2] but in the 1950s-1960s it was sold as a canned beverage and marketed towards residents of the United States, especially at drive-in movie theaters where it was advertised with the cartoon mascot "Rodeo Joe". [3]

Contents

Having originated as a chocolate-flavored milk, the Toddy products range then extended to chocolate chip cookies

History

Roots to the creation of the brand can be traced to the United States in 1919, when James William Rudhard (b. 1891), invested $30 to start its own business. Being convinced that malt-based food would change the future of food industry, Rudhard developed a formula to create a "drinkable food". The second aspect Rudhard took into account was that this preparation could be consumed hot or cold. In this way, sales were assured, both in summer and winter. After about three years of experiments, Rudhard developed a drink with milk and chocolate as main ingredients. [4]

Toddy became an instant success. Advertised as a "drinkable food", as a substitute for milk. Nevertheless, Rudhard wanted to expand his business, mainly to Canada and Mexico. Unable to solve some legal issues for the commercialisation outside the U.S., Rudhard decided to franchise the product. In 1928, one of his employees, Puerto Rican Pedro Erasmo Santiago, took over concession for Latin America market, focusing on children as Toddy's main target. That strategy gave good result, mainly in Mexico and Argentina. In 1949, the slogan was: "Toddy, breakfast for the whole family" [4]

1931 ad for Toddy in Argentina, where the product became highly popular Toddy publicidad argentina 1931.jpg
1931 ad for Toddy in Argentina, where the product became highly popular

On March 15, 1933, Pedro Erasmo Santiago was licensed by the provisory government of Getúlio Vargas to commercialize the product in Brazil. He created innovative advertising campaigns, including skywriting the product name over the skies of Rio de Janeiro.

In the 1940s, Toddy began production in Venezuela, where it is still a very popular beverage. Pedro Erasmo Santiago also commenced production of Toddy in Argentina, Portugal, Spain, and distributed the product in the Caribbean islands of Dominican Republic and Cuba. He also ventured into food processing activities, including fruit juices under the trademark Yukery. In Brazil the juice was called Yuky and in Venezuela Yukery.

As result of this venture into juice production, in the 1950s Pedro Erasmo Santiago established the largest orange juice processing and juice concentrate facility in the world, Suconasa, today Cutrale, established in Brazil.

After his death on February 8, 1966, his youngest son, Erasmo Julian Santiago Mejia, (August 12th 1936-February 12, 2008) took over the operations, later selling the companies in Venezuela due to pressure from the national government and banks in 1986.

The trademark was acquired by PepsiCo in 2001. PepsiCo updated the brand's logo to a star and three cows.

In 2009, PepsiCo introduced Toddy in Australia, and the following year in Chile.

Toddynho

Toddynho (a fusion of Toddy + Portuguese diminutive suffix -inho) is a line of pre-mixed chocolate milk products also manufactured by PepsiCo. [5] [6] [7] It was launched in 1982, [8] with children as the target audience. The drink is more well-known than the traditional Toddy, and is distributed in packages of 200 ml. It has a mascot of the same name that is a cartoony box with arms, legs and face.

Related Research Articles

<span class="mw-page-title-main">Frappuccino</span> Starbucks iced coffee drink

Frappuccino is a line of blended iced coffee drinks sold by Starbucks. It may consist of coffee or crème base, blended with ice and ingredients such as flavored syrups and usually topped with whipped cream and or spices. It may also include blended Starbucks refreshers. Frappuccinos are also sold as bottled coffee beverages in grocery stores, convenience stores and from vending machines.

<span class="mw-page-title-main">Ovaltine</span> Brand of milk flavoring product

Ovaltine is a brand of milk flavoring product made with malt extract, sugar, and whey. Some flavors also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s.

<span class="mw-page-title-main">SoBe</span> American drink brand

SoBe is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.

<span class="mw-page-title-main">Pepsi Max</span> Sugar-free cola

Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi. Pepsi Max is available primarily in Asian and European markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.

<span class="mw-page-title-main">The Coca-Cola Company</span> American multinational beverage corporation

The Coca-Cola Company is an American multinational corporation founded in 1892. It produces Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.

<span class="mw-page-title-main">PepsiCo</span> American multinational food and beverage corporation

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.

<span class="mw-page-title-main">Milo (drink)</span> Chocolate and malt powder drink produced by Nestlé

Milo is a chocolate-flavoured malted powder product produced by Nestlé, typically mixed with milk, hot water, or both, to produce a beverage. It was originally developed in Australia by Thomas Mayne (1901–1995) in 1934.

<span class="mw-page-title-main">Tropicana Products</span> Orange/fruit juice and soft drink maker

Tropicana Brands is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the companies ownership.

<span class="mw-page-title-main">Kas (drink)</span>

Kas is the brand name of soft drink produced by PepsiCo. It is made in grapefruit, orange (yellow), lemon (greenish-yellow), bitter, and apple flavors. Kasfruit juices are also offered in multiple flavors. Kas is available in Spain, Mexico, Dominican Republic and France, and was available in Portugal, Brazil and Argentina during the 1990s.

<span class="mw-page-title-main">Frucor Suntory</span> Beverage company

Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina. Frucor has joint partners PepsiCo, Danone, and Sanitarium so their products are marketed by Frucor.

<span class="mw-page-title-main">Naked Juice</span> American brand

Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.

<span class="mw-page-title-main">Wimm-Bill-Dann Foods</span>

Wimm Bill Dann is one of Europe's largest dairy products companies. WBD produces yogurt, milk, flavored milk, fruit juices, and other soft drinks. It holds a 34% share in all dairy products in Russia, and a 20% share of the fruit drink market.

<span class="mw-page-title-main">Strauss Group</span> Food products manufacturer

Strauss Group Ltd., formerly known as Strauss-Elite, is an Israeli manufacturer and marketer of consumer foods sold through retail stores. It is among the largest food manufacturers in Israel. Strauss Group focuses on dairy products, coffee, water, snacks, salads, and dips. Its subsidiary Strauss Coffee is a leading coffee company in Eastern Europe and Brazil. Strauss Group is a public company traded in the Tel Aviv Stock Exchange, with the majority of its shares (57%) being owned by the Strauss family.

<span class="mw-page-title-main">Almarai</span> Multinational food company of Saudi Arabia

Almarai Company is a Saudi multinational dairy company which is listed on the Tadawul stock exchange. It specializes in food and beverage manufacturing and distribution. The company's main offices are located in Riyadh, Saudi Arabia.

<span class="mw-page-title-main">Chocomel</span> Dutch brand of chocolate-flavoured milk

Chocomel is a Dutch brand of chocolate-flavoured milk, produced by FrieslandCampina in Aalter, Belgium. The brand's trademark is owned by FrieslandCampina.

<span class="mw-page-title-main">La Lechera</span>

La Lechera or Leite Moça is a Nestlé brand, producing various dairy products. The brand was established in 1921 and markets its products in Latin America, Spain and also among Hispanic populations in the United States.

<span class="mw-page-title-main">Chocolate-covered fruit</span>

Chocolate-covered fruits include blueberries, pomegranate, strawberries, oranges, dried apricots, and other candied fruits and citrus peels. Dark chocolate, milk chocolate and white chocolate are used for decoration. Nuts, coconut, chocolate chips, sprinkles, and other toppings are sometimes added. During the Christmas season chocolate covered fruits are sold at European markets.

Promasidor Nigeria Limited is a consumer packaged goods company headquartered in Isolo, Lagos. It is a subsidiary of South Africa based Promasidor Holdings. The firm's major brands include Cowbell milk, Loya milk, Sunvita cereal, Onga seasoning and Top Tea beverages. The firm introduced the sale of powdered milk in sachets which was later followed by competitors.

References

  1. ↑ Great Speculations. "Pepsi Stock Poised For $71 With Deals Pouring In From China, Brazil, Papa John's". Forbes.com. Retrieved 2017-12-09.
  2. ↑ VenEconomy Weekly (in Turkish). VenEconomy C.A. 2000. Retrieved December 9, 2017.
  3. ↑ "13 curiosidades sobre la historia del Toddy en Venezuela y el mundo". La Tienda Venezolana (in Spanish). January 24, 2017. Archived from the original on July 31, 2018. Retrieved December 9, 2017.
  4. 1 2 Toddy, la historia de la mítica chocolatada by Daniel Balmaceda on iProfesional, 3 Jan 2021
  5. ↑ International Directory of Consumer Brands and Their Owners. Gale Group. 1997. p. 333. ISBN   978-0-86338-694-7 . Retrieved December 9, 2017.
  6. ↑ Global Market Share Planner. Directories (Euromonitor PLC). Euromonitor PLC. 2000. p. 449. ISBN   978-0-86338-886-6 . Retrieved December 9, 2017.
  7. ↑ Rapoport, R. (2001). Chicago: City in the Spotlight. Urban Tapestry Series. Towery Pub. p. 239. ISBN   978-1-881096-95-5 . Retrieved December 9, 2017.
  8. ↑ Senhor (in Portuguese). Carta Editorial Ltda. 1987. p. 64. Retrieved December 9, 2017.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.