Tourism in Estonia

Last updated

The city of Tallinn is one of the locations of interest visited by tourists in Estonia Raekoja plats 2.jpg
The city of Tallinn is one of the locations of interest visited by tourists in Estonia

Tourism in Estonia refers to the overall state of the tourism industry in the Baltic nation of Estonia. It is a key part of the country's economy, contributing 7.8% to its GDP, and employing 4.3% of its population. [1] In 2018, tourism and other related services counted for over 10.8 percent of Estonia's exports. Tourism is increasing rapidly in Estonia: the number of tourist arrivals—both domestic and international—has increased from 2.26 million in 2006 to 3.79 million in 2019. [2] Estonia was also ranked the 15th-most safest country to visit in 2017, according to safedestinations.com, scoring 8.94 out of 10 on their list. [3] In a 2018 report published by the OECD, they concluded that most international tourists come from places like Finland, Russia, Latvia, Germany, and Sweden. [1]

Contents

National tourism in Estonia is managed by the Ministry of Economic Affairs and Communications (Estonian: Majandus- ja Kommunikatsiooniministeerium), which works closely with the national tourist agency, the Estonian Tourist Board. In 2014, the Government of Estonia announced the National Tourist Development Plan, a project meant to invest 123 million euros into the Estonian travel industry, [4] meant to last until 2020. After 2020, when the plan ended, the Ministry announced a new plan starting from 2021 and ending in 2024, entitled the "Tourism Programme 2021–24", with help from the Ministry of Education and Research. [5]

In the context of tourism in general, Estonia, along with other Baltic states, is considered a newly-freed Eastern Bloc nation with a rich history and untouched nature. [6] Popular destinations in Estonia include the national capital of Tallinn, Tartu, Pärnu, and Saaremaa, of which the Old Town in Tallinn is a designated UNESCO World Heritage Site. Additionally, Estonia is also a popular destination for foreign students: 5,528 students from external countries studied in Estonia, mostly from neighboring countries, but also occasionally from places like Azerbaijan, Nigeria, and India, [7] comprising 12.2% of all students in Estonia. [8]

History

International arrivals in Estonia [9]
YearNumber of tourists
1995530,000
1996665,000
1997730,000
1998825,000
1999950,000
20001,220,000
20011,320,000
20021,362,000
20031,462,000
20041,750,000
20051,917,000
20061,940,000
20071,900,000
20082,222,000
20092,180,000
20102,511,000
20112,823,000
20122,957,000
20133,111,000
20143,160,000
20152,961,000
20163,131,000
20173,245,000

The land in what is known as Estonia has historically had a long tradition of seafaring and trade dating as far back as the Hanseatic League. [10]

Early years: Mid 19th century–1945

The history of modern tourism in Estonia dates back to the mid-19th century, when it was part of the Russian Empire. Various holiday resorts where established in the area during that time. These resorts were built primarily for the bureaucrats and wealthy of St. Petersburg, Moscow, and other Russian cities. After World War I and the October Revolution, Estonia became an independent nation in 1918. The Estonian Society Of Tourists, an organization dedicated to the promotion of domestic and international tourism in Estonia, was formed in 1920, and in 1930, the Central Management Office of Tourism was established hereafter to aid it. [10]

Post-War and Soviet years: 1945–1991

After Estonia's incorporation into the Soviet Union, its economy went through incredible change to adapt it to the communist ideology of the Soviets. Compared to other parts of the Soviet Union, Estonia was much more developed as a result of having been independent previously, and so the Soviets made use of this to develop various high-tech industries in Estonia. [11] With the help of organizations like Intourist and substantial investment by the Soviet government, the Estonian tourism industry gradually revived. By the 1970s, Tallinn was the 5th-most popular place to visit for visitors to the Soviet Union. [12]

Post-Soviet years: 1991–present

The Estonian tourism industry has developed rapidly since the dissolution of the Soviet Union, fuelled by the reopening of borders, the reinstatement of freedom of movement laws, and growing interest in Estonia as a tourism destination. [13] [14] The creation of the Estonian Tourist Board in 1990 to help implement new government policies for tourism in Estonia was also another major factor in all of this. By 1995, tourism services accounted for 20% of Estonia’s total exports. [15] The Great Recession temporarily halted Estonian tourism growth, but since then the industry has been growing: the share of tourism had increased to 5% in the economy by 2016. [16]

Government funding, planning and organization

Government funding for tourism is usually carried out via approval of the Ministry of Economic Affairs and Communications, and is then relayed to the Estonian Tourist Board. Tourist funding is outlined in the National Tourism Development Plan (NTDP), first drawn up in 1998 as part of a wider strategy to grow the Estonian economy, along with the Tourism Act (Turismeadus) adopted in 2000. The NTDP has been continually revised; the most latest revision was in 2014. [10]

In 1996, Estonia was divided into 4 main tourism regions: Tallinn (Old City), North (Baltic Sea), South (cultural heritage) and West (islands and coastal scenery). In the 1990s, most hotel providers were in Tallinn with 25% of all hotels and 49% of all beds. [10]

Rural tourism

Rural tourism in Estonia is also growing in Estonia at a rapid pace, particularly among Japanese tourists. [17] In 2014, 31% of foreign tourists in Estonia were nature tourists. [18] Most rural tourism in Estonia are small businesses that offer accommodation, food, and holiday services. [19] Like much of tourism in general, rural and nature tourism saw massive increases after Estonia's independence from the Soviet Union in 1990, [14] along with the privatization of previously state-owned farms. [20] [21] Tourism farms are most common in the Võru County. [22] [23]

Threats to tourism

"Vodka tourism"

"Vodka tourism" [24] is a fast-growing industry in Estonia. Estonia has had a long history of vodka manufacturing since the 1700s, and it is considered one of the traditional vodka-producing countries, along with its neighbours. [25] After the introduction of a passenger ferry service between the cities of Helsinki and Tallinn in 1968, "vodka tourism" started to emerge, [26] as Finns often travelled to Estonia to get cheaper alcohol. [27] However, many Estonians have also travelled to neighbouring countries, especially Latvia, to get even cheaper alcohol. This has cost the Estonian government around €30 million in 2017, and the Ministry of Finance has stated that if it continues, it may cause a €20 million "budget hole". [28] Additionally, vodka tourism has also caused a negative reputation for Estonia as a tourism destination. [29]

Impact of COVID-19

Due to safety and quarantine measures enacted as a result of the COVID-19 pandemic, the decrease in flow of tourists from China was said to have impacted Estonian tourism, despite Chinese visitors counting only 1% of all international tourists in Estonia. [30] On 27 September 2021, the Estonian government announced new regulations for travellers entering it: only travellers from the Czech Republic, Hungary, Poland and the Vatican City were allowed to enter without any restrictions. [31]

See also

Related Research Articles

<span class="mw-page-title-main">Economy of Estonia</span>

The economy of Estonia is rated advanced by the World Bank, i.e. with high quality of life and advanced infrastructure relative to less industrialized nations. Estonia is a member of the European Union and eurozone. The economy is heavily influenced by developments in the Finnish and Swedish economies.

<span class="mw-page-title-main">Tallinn</span> Capital and largest city of Estonia

Tallinn is the capital and most populous city of Estonia. Situated on a bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, Tallinn has a population of about 461,000 and administratively lies in the Harju maakond (county). Tallinn is the main governmental, financial, industrial, and cultural centre of Estonia. It is located 187 km (116 mi) northwest of the country's second largest city, Tartu; however, only 80 km (50 mi) south of Helsinki, Finland, also 320 km (200 mi) west of Saint Petersburg, Russia, 300 km (190 mi) north of Riga, Latvia, and 380 km (240 mi) east of Stockholm, Sweden. From the 13th century until the first half of the 20th century, Tallinn was known in most of the world by variants of its other historical name Reval.

<span class="mw-page-title-main">Baltic states</span> Three countries east of the Baltic Sea

The Baltic states or the Baltic countries is a geopolitical term encompassing Estonia, Latvia, and Lithuania. All three countries are members of NATO, the European Union, the Eurozone, and the OECD. The three sovereign states on the eastern coast of the Baltic Sea are sometimes referred to as the "Baltic nations", less often and in historical circumstances also as the "Baltic republics", the "Baltic lands", or simply the Baltics.

<span class="mw-page-title-main">Kuressaare</span> City in Estonia

Kuressaare is a town on the island of Saaremaa in Estonia. It is the administrative centre of Saaremaa Municipality and the seat of Saare County. Kuressaare is the westernmost town in Estonia. The recorded population on 1 January 2018 was 13,276.

<span class="mw-page-title-main">Võru County</span> County of Estonia

Võru County is a county in southern Estonia. It is bordered by Valga and Põlva counties, Latvia's Alūksne and Ape municipalities, and Russia's Pskov Oblast.

<span class="mw-page-title-main">Konstantin Päts</span> Estonian statesman and president (1874–1956)

Konstantin Päts was an Estonian statesman and the country's president in 1938–1940. Päts was one of the most influential politicians of the independent democratic Republic of Estonia, and during the two decades prior to World War II he also served five times as the country's prime minister. After the 16–17 June 1940 Soviet invasion and occupation of Estonia, President Päts remained formally in office for over a month, until he was forced to resign, imprisoned by the new Stalinist regime, and deported to the USSR, where he died in 1956.

<span class="mw-page-title-main">History of Estonia (1920–1939)</span> History of Estonia between interwar period

The history of Estonia from 1918 to 1940 spanned the interwar period from the end of the Estonian War of Independence until the outbreak of World War II. It covers the years of parliamentary democracy, the Great Depression and the period of corporatist authoritarian rule.

The Tallinn offensive was a strategic offensive by the Red Army's 2nd Shock and 8th armies and the Baltic Fleet against the German Army Detachment Narwa and Estonian units in mainland Estonia on the Eastern Front of World War II on 17–26 September 1944. Its German counterpart was the abandonment of the Estonian territory in a retreat codenamed Operation Aster.

<span class="mw-page-title-main">Liviko</span> Estonian alcoholic drink company

Liviko is an Estonian distillery, Baltic distributor and one of the largest alcohol companies in the Baltics. Liviko was established in 1898. Liviko has its production and head office in Estonia along with distribution offices in Riga, Latvia, and Vilnius, Lithuania. Liviko exports its own products to 60 markets. The company's most well-known brands are Viru Valge vodka, Vana Tallinn liqueur, Crafter’s London Dry Gin and Crafter’s Aromatic Flower Gin. Liviko produces more than 70 alcoholic and non-alcoholic beverages.

<span class="mw-page-title-main">Estonian Soviet Socialist Republic</span> Republic of the Soviet Union (1940–1991)

The Estonian Soviet Socialist Republic, Soviet Estonia, or simply Estonia, was a union republic of the Soviet Union (USSR), covering the occupied and annexed territory of Estonia in 1940–1941 and 1944–1991. The Estonian SSR was nominally established to replace the until then independent Republic of Estonia on 21 July 1940, a month after the 16–17 June 1940 Soviet military invasion and occupation of the country during World War II. After the installation of a Stalinist government which, backed by the occupying Soviet Red Army, declared Estonia a Soviet constituency, the Estonian SSR was subsequently incorporated into the Soviet Union as a "union republic" on 6 August 1940. Estonia was occupied by Nazi Germany in 1941, and administered as a part of Reichskommissariat Ostland until it was reconquered by the USSR in 1944.

<span class="mw-page-title-main">Estonia</span> Country in Europe

Estonia, officially the Republic of Estonia, is a country by the Baltic Sea in Europe. Located in Northern Europe, it has also been classified as Central or Eastern Europe in some contexts. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, and to the east by Lake Peipsi and Russia. The territory of Estonia consists of the mainland, the larger islands of Saaremaa and Hiiumaa, and over 2,300 other islands and islets on the eastern coast of the Baltic Sea, covering a total area of 45,335 square kilometres (17,504 sq mi). Tallinn, the capital city, and Tartu are the two largest urban areas of the country. The Estonian language is the indigenous and official language of Estonia; it is the first language of the majority of its population, the world's second-most spoken Finnic language as well as the third-most spoken Uralic language.

<span class="mw-page-title-main">Kristen Michal</span> Estonian politician

Kristen Michal is an Estonian politician. A member of the Estonian Reform Party, he was the minister of economic affairs and infrastructure in Taavi Rõivas' cabinet between 9 April 2015 and 22 November 2016. Previously, Michal served as the minister of justice from 2011 to 2012.

<span class="mw-page-title-main">Ants Kurvits</span> Estonian military officer (1887–1943)

Ants Kurvits or Hans Kurvits was an Estonian military commander, reaching rank of major general. He participated in the Estonian War of Independence and later became the founder and long-time leader of the Estonian Border Guard. Kurvits also served briefly as Minister of War.

<span class="mw-page-title-main">2018 visit by Pope Francis to the Baltic states</span>

Pope Francis visited the Baltic states—Lithuania, Latvia, and Estonia—from 22 to 25 September 2018.

<span class="mw-page-title-main">Beer in Estonia</span> Overview of the beer in Estonia

Beer has been brewed in Estonia for over a thousand years. The first written reference to beer in what is now Estonia dates to 1284. In Estonian, beers are often described as hele (pale) or tume (dark).

The 2020–21 Baltic Men Volleyball League, known as Credit 24 Champions League for sponsorship reasons, was the 16th edition of the highest level of club volleyball in the Baltic states.

<span class="mw-page-title-main">Postimees Group</span> Company based in Estonia

AS Postimees Grupp, formerly known as AS Postimees and AS Eesti Meedia, is an Estonian media holding company headquartered in Tallinn. The company is currently owned by MM Group, having acquired the half of the company from Norwegian company Schibsted in 2013 and bought the remaining half in 2015. The group is one of the largest media group in the Baltics. Among the Group's activities are creation of print and online media, production of television and radio, e-commerce.

Tourism in Latvia is an emerging industry in the nation of Latvia. 2.8 million visitors were recorded in 2018, an increase of 8% compared to 2017. In 2016, tourism contributed 4.5% of Latvia's GVA, and counted for 1.3 million euros in export revenue, and tourism-related industries accounted for 8.5% of total employment, or 77100 jobs in total. This was accompanied by significant growth in the number of hotels and accommodations in Latvia, rising 37% from 607 in 2018 to 831 in 2018, according to a 2020 OECD report. Most tourists in Latvia come from neighbouring countries, primarily Russia, Germany, and the other two Baltic states, Estonia and Lithuania. Most tourists stayed in Riga, the national capital. However, domestic tourism has been seeing a decline in Latvia, with less and less Latvians willing to travel abroad.

<span class="mw-page-title-main">Helmi Üprus</span> Estonian art historian

Helmi Üprus was an Estonian architectural and art historian. She trained in romance languages, studied English and ethnography, and earned a master's degree in art history from the University of Tartu in 1936. She worked her way up to head the cultural history department of the Estonian National Museum, where she researched folk art. In 1947, she began working at the Institute of History of the Academy of Sciences of the Estonian SSR. Persecuted by Stalinism she lost her job in 1950 and worked in a factory until Stalin's death. From 1953, she was the chief specialist in architecture and history for the government monument restoration service.

References

  1. 1 2 "Estonia: Tourism in the economy". oced.org . 2020. Archived from the original on 22 September 2021. Retrieved 22 September 2021.
  2. "Number of arrivals in tourist accommodation in Estonia from 2006 to 2019 (in millions)". Statista . 2021. Archived from the original on 22 September 2021.
  3. "Rankings of Safest Countries For Travel". safedestinations.com. 10 September 2021. Archived from the original on 22 September 2021.
  4. Ministry of Economic Affairs and Communications, Republic of Estonia (18 June 2019). "Tourism | Ministry of Economic Affairs and Communications". Ministry of Economic Affairs and Communications . Archived from the original on 22 September 2021.
  5. Ministry of Education and Research, Republic of Estonia (21 October 2019). "Strategic planning from 2021–2035". Ministry of Education and Research (Estonia) .
  6. Cottrell, Stuart; Cottrell, Jana Raadik (2015). "The State of Tourism in the Baltics". Scandinavian Journal of Hospitality & Tourism. 15 (4). Taylor & Francis: 321–326. doi: 10.1080/15022250.2015.1081798 . S2CID   155121200.
  7. "Statistics: International Students at Estonian Universities in 2020". studyinestonia.ee. 9 December 2020. Archived from the original on 22 September 2021.
  8. "Statistics: Over 5,500 foreign students study in Estonia". Eesti Rahvusringhääling . 27 May 2020. Archived from the original on 20 October 2021.
  9. "Estonia – International tourism, number of arrivals". Index Mundi. 2017. Archived from the original on 24 September 2021.
  10. 1 2 3 4 Tooman, Heli; Müristaja, Heli (2014). "8. Developing Estonia as a Positively Surprising Tourist Destination". European Tourism Planning and Organisation Systems. pp. 106–117. doi:10.21832/9781845414344-012. ISBN   978-1-84541-434-4.
  11. Aun, Carol (1996). "Economic Developments and Tourism Opportunities in Estonia". Journal of Baltic Studies. 27 (2): 95–132. doi:10.1080/01629779600000011. JSTOR   43212029.
  12. Jaakson, Reiner (July 1996). "Tourism in Transition in Post-Soviet Estonia". Annals of Tourism Research. 23 (3): 617–634. doi:10.1016/0160-7383(95)00113-1.
  13. L. Slocum, Susan; Klitsounouva, Valeria (2020). Tourism Development in Post-Soviet Nations. Palgrave Macmillan. pp. All. ISBN   978-3-030-30715-8.
  14. 1 2 Ruukel, Aivar; Reinmann, Mart; Tooman, Heli (24 January 2020). "Rural Tourism as a Tool for Sustainable Development: Lessons Learned in Estonia". Tourism Development in Post-Soviet Nations. Palgrave Macmillan. pp. 15–29. ISBN   978-3-030-30715-8.
  15. Kallas, P (2002). "Eesti turism 1999–2002: turismiuuringute ja sihtturgude ülevaated". Ettevõtluse Arendamise Sihtasutus (in Estonian).
  16. "The Estonian Economy- Tourism: can the success be sustained?" (PDF). Swedbank . 9 September 2016.
  17. Hannele, Suvanto; Lea, Sudakova; Kaili, Kattai; Grīnberga-Zālīte, Gunta; Bulderberga, Zane (2017). Japanese tourists in Finland, Estonia and Latvia – a literature review. University of Helsinki. ISBN   978-951-51-0444-1.
  18. Roosild, Kristiina (2017). "PREPAREDNESS OF ESTONIAN NATURE TOURISM COMPANIES TO OFFER THEIR SERVICES TO FOREIGN VISITORS" (PDF). Estonian University of Life Sciences : 1–79.
  19. T., Pliving; Kull, T.; Suškevics, M; Viira, A.H (July 2019). "The tourism partnership life cycle in Estonia: Striving towards sustainable multisectoral rural tourism collaboration". Tourism Management Perspectives. 31: 219–230. doi: 10.1016/j.tmp.2019.05.001 . S2CID   182722171.
  20. Unwin, Tim (January 1997). "Agricultural restructuring and integrated rural development in Estonia". Journal of Rural Studies. 13 (1): 93–112. doi:10.1016/S0743-0167(96)00053-8.
  21. Alanen, Ilkka (2004). Mapping the Rural Problem in the Baltic Countryside: Transition Processes in Estonia, Latvia And Lithuania. Routledge. ISBN   9781351153263.
  22. Võsu, Ester; Kaaristo, Maarja (March 2009). "An Ecological Approach to Contemporary Rural Identities: The Case of Tourism Farms in South-East Estonia". Journal of Ethnology and Folkloristics. III (1): 73–94 via Central and Eastern European Online Library.
  23. Järv, Risto; Kaaristo, Maarja (2012). "Our Clock Moves at a Different Pace: The Timescapes of Identity in Estonian Rural Tourism". Folklore: Electronic Journal of Folklore (51): 109–132 via Central and Eastern European Online Library.
  24. Juhani-Suttinen, Ville (18 January 2021). "On the rocks: how vodka tourism shattered decades of Soviet-Finnish relations". The Calvert Journal .
  25. Kennedy, Stephanie (14 July 2007). "Vodka war divides Europe". Australian Broadcasting Corporation .
  26. McKenzie, Brent (2016). "Vodka Tourism in Estonia: Cultural Identity or Clearly Commerce?". Travel and Tourism Research Association. 70 via University of Massachusetts Amherst.
  27. Josing, Marje (December 2006). "Estonian Alcohol Market and Alcohol Policy". Nordic Studies on Alcohol and Drugs. 23 (6): 482–486. doi:10.1177/145507250602300607.
  28. Ruuda, Lennart (30 January 2018). "Vodka tourism damage greater than thought". Postimees Group .
  29. McKenzie, Brent (2014). "The Development of Trail Tourism: Vodka and Manor Houses in Estonia" (PDF). Proc. of the Intl. Conf. On Advances in Social Science, Economics and Management Study: 1–2.
  30. Wright, Helen (3 March 2021). "Coronavirus outbreak to impact Estonian tourism sector in 2020". Eesti Rahvusringhääling . Archived from the original on 27 September 2021.
  31. "Travel restrictions for arrivals to Estonia from September 27". Eesti Rahvusringhääling . 25 September 2021.