Under the Influence (radio series)

Last updated
Under the Influence
Running time30 minutes
Country of originCanada
Language(s)English
Home station CBC Radio One
Hosted by Terry O'Reilly
Produced byDebbie O'Reilly
Edited byCallie O'Reilly
Original releaseJanuary 7, 2012 (2012-01-07)
No. of series10
Website www.cbc.ca/radio/undertheinfluence
Podcast www.cbc.ca/radio/podcasts/arts-culture/under-the-influence/

Under the Influence is a Canadian radio documentary series about marketing and advertising presented by former adman Terry O'Reilly. It premiered on January 7, 2012 on CBC Radio One and currently has over a million radio listeners per week as well as over 25 million podcast downloads.

Contents

The series serves as a follow-up to two previous programs hosted by O'Reilly, O'Reilly on Advertising (2005) and The Age of Persuasion (2006-2011). While those shows focused primarily on advertising, this series focuses on marketing.

Episode guide

Season 1

Season One Episode Guide [1]

EpisodeTitleBroadcast Date
1x01A New BRIC in the WallJanuary 7, 2012
1x02Men Are From SearsJanuary 14, 2012
1x03Voices of InfluenceJanuary 21, 2012
1x04Great Brands That Never AdvertiseJanuary 28, 2012
1x05Getting Personal in the Classified AdsFebruary 4, 2012
1x06Big Chill Marketing: The Influence of MusicFebruary 11, 2012
1x07The Marketing Genius of Steve Jobs - Part 1February 18, 2012
1x08The Marketing Genius of Steve Jobs - Part 2February 25, 2012
1x09Movie MarketingMarch 3, 2012
1x10Marketing in a CrisisMarch 10, 2012
1x11Accidental BrandsMarch 17, 2012
1x12Handcuffed By Brand ImageMarch 24, 2012
1x13When Big Brands HoudiniMarch 31, 2012
1x14MascotsApril 7, 2012
1x15Charlie Bit My Ad: When Advertising Works Too WellApril 14, 2012
1x16Sex in AdvertisingApril 21, 2012
1x17Hyper-Targeting: How Brands Track You OnlineApril 28, 2012
1x18Colour Schemes: How Colours Make Us BuyMay 5, 2012
1x19Brand Envy 2012May 12, 2012
1x20When Brands Apologize: Sorry Seems to Be the Smartest WordMay 19, 2012
1x21Books, Books, BooksMay 26, 2012
1x22LGBT Advertising: Chasing the Pink DollarJune 2, 2012
1x23It's the Little ThingsJune 9, 2012
1x24Striking Images: Matchbook AdvertisingJune 16, 2012
1x25Dear TerryJune 23, 2012

Season 2

Season Two Episode Guide [2]

Episode#Broadcast #TitleBroadcast Date
2x01201SHAME: The Secret Tool of MarketingJanuary 5, 2013
2x02202A Prize In Every Box: Premiums, Toys and Box-TopsJanuary 12, 2013
2x03203Timing Is EverythingJanuary 19, 2013
2x04204Radio Is Dead. Long Live RadioJanuary 26, 2013
2x05205Buy Less: How Some Companies Profit By Asking You To Spend LessFebruary 2, 2013
2x06206Look What They've Done To My Song, MaFebruary 9, 2013
2x07208Coming Soon - The Art Of The Movie TrailerFebruary 23, 2013
2x08209Marketing StuntsMarch 2, 2013
2x09210Billion Dollar BrandsMarch 9, 2013
2x10211Tales of Customer ServiceMarch 16, 2013
2x11212Selling DangerMarch 23, 2013
2x12214Famous Marketing BlundersApril 6, 2013
2x13215Game Shows As MarketingApril 13, 2013
2x14216Loss Leaders: How Companies Profit By Losing MoneyApril 20, 2013
2x15217Brand Envy 2013April 27, 2013
2x16219Nothing In Common: How Hollywood Portrays Ad PeopleMay 11, 2013
2x17220Real Time AdvertisingMay 18, 2013
2x18221Nobody's Dead Anymore: Marketing Deceased CelebritiesMay 25, 2013
2x19223Trust In AdvertisingJune 2, 2013
2x20224This I KnowJune 15, 2013
2x21225Dear TerryJune 22, 2013

Season 3

Season Three Episode Guide [3]

Episode #Broadcast #TitleBroadcast Date
3x01301Looking Out For #1January 4, 2014
3x02302The Psychology of PriceJanuary 11, 2014
3x03303Cause MarketingJanuary 18, 2014
3x04304Marketing Rock'N'Roll Part IJanuary 25, 2014
3x05305Marketing Rock'N'Roll Part IIFebruary 1, 2014
3x06306Marketing The OlympicsFebruary 8, 2014
3x07307Ambush MarketingFebruary 15, 2014
3x08309Have It Your Way: How Mass Customization Is Changing MarketingMarch 1, 2014
3x09310Viral VideosMarch 8, 2014
3x10311Advertising AlumniMarch 15, 2014
3x11312Sunny With A Chance of Mousetraps: How Weather Affects MarketingMarch 22, 2014
3x12314Elevator PitchesApril 5, 2014
3x13315Terry's BookshelfApril 12, 2014
3x14316Brand Envy 2014April 19, 2014
3x15317Nudge: The Persuasive Power of WhispersApril 26, 2014
3x16319When Founders Are The Face of the CompanyMay 10, 2014
3x17320Selling DeathMay 17, 2014
3x1832121st Century BrandsMay 24, 2014
3x19323Satisfaction GuaranteedJune 7, 2014
3x20324When Brands Mock Other BrandsJune 14, 2014
3x21325Dear Terry 2014June 21, 2014

Season 4

Episode #Broadcast #TitleBroadcast Date
4x01401Strange BrandsJanuary 3, 2015
4x02402Controversy AdvertisingJanuary 10, 2015
4x03403Selling UglyJanuary 17, 2015
4x04404Selling The Moon: Part 1January 24, 2015
4x05405Selling The Moon: Part 2January 31, 2015
4x06406Marketing Hit SongsFebruary 7, 2015
4x07408For Your Consideration: The Hollywood Oscar Campaigns The Public Never SeesFebruary 21, 2015
4x08409Geography As BrandingFebruary 28, 2015
4x09410The Sharing EconomyMarch 7, 2015
4x10411GiftvertisingMarch 14, 2015
4x11413The Marketing Innovations EpisodeMarch 28, 2015
4x12414Limited Edition BrandsApril 4, 2015
4x13415Tourism MarketingApril 11, 2015
4x14416Brand Envy 2015April 18, 2015
4x15417Show Me The Money: The World of Product PlacementApril 25, 2015
4x16419Even In The Dark: How Packaging Persuades You To BuyMay 9, 2015
4x17420Sue Me, Sue You Blues: Famous Advertising LawsuitsMay 16, 2015
4x18421Bookmarks 2015May 23, 2015
4x19422The Internet of (Marketing) ThingsMay 30, 2015
4x20424Selling Yourself: The Art of Personal BrandingJune 13, 2015
4x21425Ask Terry 2015June 20, 2015

Season 5

Season Five Episode Guide [4]

Episode #Broadcast #TitleBroadcast Date
5x01501How Marketing Created Rituals5 January 2016
5x02502Promise Less, Profit More13 January 2016
5x03503Zombie Brands20 January 2016
5x04504When Marketers Lie27 January 2016
5x05505Small Move, Big Gain3 February 2016
5x06506Words Invented By Marketers10 February 2016
5x07508Movie Merchandising24 February 2016
5x08509Achilles Heel Advertising: Repositioning The Competition2 March 2016
5x09510Live and Let Buy: Where You Live Dictates What You Purchase9 March 2016
5x10511Liar For Hire: And Other Strange Service Companies16 March 2016
5x11513Bouncing Back: How Marketers Survive Debacles30 March 2016
5x12514World’s Oldest Brands6 April 2016
5x13515Business As Unusual: The World of B2B Advertising13 April 2016
5x14516Brand Envy (2016)20 April 2016
5x15518Strange Bedfellows: Advertising & Porn – Part I4 May 2016
5x16519Strange Bedfellows: Advertising & Porn – Part II11 May 2016
5x17520Radio Still Makes Waves18 May 2016
5x18521Persuasive Perks: The World of Loyalty Programs25 May 2016
5x19522Bookmarks 20161 June 2016
5x20523When Madison Avenue Met Broadway: The World of Industrial Musicals8 June 2016
5x21524Commercial Parodies15 June 2016
5x22525Ask Terry (2016)22 June 2016

Season 6

Episode #Broadcast #TitleBroadcast Date
6x01601The Crazy World of TrademarksJanuary 5, 2017
6x02602Unforeseen Circumstances: How Companies are Affected by ChanceJanuary 12, 2017
6x03603Passport Revoked: When Brands Fail InternationallyJanuary 19, 2017
6x04604What A Difference A Difference Makes: Standing Out In The MarketplaceJanuary 26, 2017
6x05605Judgment Day: Super Bowl AdvertisingFebruary 2, 2017
6x06606Lead Balloons: When Negative Brand Names WorkFebruary 9, 2017
6x07608Brands In Cars Getting Coffee: Sponsorship MarketingFebruary 23, 2017
6x08609The Elephant in the Room: Humane Marketing vs. ProfitMarch 2, 2017
6x09610The Odd Couple: Unlikely Marketing CollaborationsMarch 9, 2017
6x10611The Frankenstein Factor: Inventors Who Regret Their InventionsMarch 16, 2017
6x11613The Wizarding world of Influencer MarketingMarch 30, 2017
6x12614Selling the Dream: Real Estate AdvertisingApril 6, 2017
6x13616Brand Envy: #Canada150May 11, 2017
6x14618The Lean Mean Money Machine: How Marketing Affects SportsJune 1, 2017
6x15619Now Splinter Free: How Marketing Broke TaboosJune 8, 2017
6x16620Cannes Creative Advertising Be Effective?June 15, 2017
6x17621Bookmarks 2017June 22, 2017
6x18622Ask Terry 2017June 29, 2017
6x19628Guys and Dolls: Gender Marketing, Part 1August 12, 2017
6x20629Guys and Dolls: Gender Marketing, Part 2August 17, 2017
6x21630Grab Your Wallets: When Brands Go PoliticalAugust 24, 2017
6x22631The Most Interesting Adman in the World: The Story of Albert LaskerAugust 31, 2017

Season 7

Episode #Broadcast #Title [5] [6] Broadcast Date
7x01701Put It Between Your Knees and Squeeze: Marketing A FadJanuary 4, 2018
7x02702I See A Little Silhouetto Of A Brand: How Old School Products SurviveJanuary 11, 2018
7x03703Damn the TorpedoesJanuary 18, 2018
7x04704Underwear In Your Mailbox: Subscription MarketingJanuary 25, 2018
7x05705Delicious Names: Marketing Appetite AppealJanuary 30, 2018
7x06706A Wild & Crazy Idea: How Companies Solve Big, Hairy ProblemsFebruary 8, 2018
7x07707Comic Book AdsFebruary 15, 2018
7x08708Kentucky Fried Brand MythsFebruary 22, 2018
7x09709Celebrities: Living To Tell The TalesMarch 1, 2018
7x10710Worthless to PricelessMarch 8, 2018
7x11711Three products you didn't know were named after their inventorsMarch 15, 2018
7x12712Famous Jingles: How a franchisee gone rogue inspired the Big Mac SongMarch 22, 2018
7x13713Famous Jingles, Part TwoMarch 29, 2018
7x14715Hey Vern! When Ads Go HollywoodApril 12, 2018
7x15716Brand Envy 2018April 19, 2018
7x16717Bookmarks 2018April 26, 2018
7x17718Lemonade: Marketing a NegativeMay 3, 2018
7x18720Avon Calling: Door to Door MarketingMay 17, 2018
7x19721Marching Orders: Household Products Invented by the MilitaryMay 24, 2018
7x20722Guinness Book of World Ad RecordsMay 30, 2018
7x21723How Tourism Survives a TragedyJune 7, 2018
7x22724Fasten Your Seatbelts: How Self-Driving Cars and Marketing CollideJune 14, 2018
7x23725Ask Terry 2018June 21, 2018

Season 9

EpisodeTitleBroadcast Date [7]
9x01Same Bat Time, Same Bat Channel: Marketing TV ShowsMay 28, 2020
9x02Goliath Meet David: Small Brands That Beat The Big BoysJanuary 9, 2020
9x03Putting Fans In Stands: How Sports Teams Sell TicketsJanuary 16, 2020
9x04Sound + Vision: Album Covers As MarketingJanuary 23, 2020
9x05Sound + Vision: Album Covers As Marketing, Part TwoJanuary 30, 2020
9x06Set Jetting: Film Locations As Tourism MarketingFebruary 6, 2020
9x07Getting Personal In The Classified AdsFebruary 13, 2020
9x08The Name Game: Brand Names In Different CountriesFebruary 20, 2020
9x09Search Parties: The Relentless Hunt For New CustomersFebruary 27, 2020
9x10Come Fly With Me: Airports Are Now BrandsMarch 5, 2020
9x11For Better or For Worse: Wedding MarketingMarch 12, 2020
9x13Lend Us Your Ears: The Intimate Art of ASMR MarketingMarch 26, 2020
9x14Thumbs Up or Thumbs Down: The New World of Online ReviewsApril 2, 2020
9x15Takes a Licking and Keeps on Ticking: Advertising Torture TestsApril 9, 2020
9x16Brand Envy 2020April 16, 2020
9x18Talk Ain’t Cheap: How Conversations Impact BusinessApril 30, 2020
9x19Flip, Flop or Fly: The World of Test MarketsMay 7, 2020
9x20Setting The Table: Best Opening StoriesMay 14, 2020
9x21Fix It Again, Tony: Brand NicknamesMay 21, 2020
9x23Bookmarks 2020June 4, 2020
9x24Branding A DiseaseJune 11, 2020
9x25You Must Remember This: The Mandela EffectJune 18, 2020

Season 10

EpisodeTitleBroadcast Date [8]
10x01The Times They Are A-Changin': Brands Crushed By ZeitgeistJanuary 7, 2021
10x02Switch-Pitchers: When Spokespeople Change BrandsJanuary 14, 2021
10x03You're Soaking In It: Female Brand IconsJanuary 21, 2021
10x04Escape Or Die Frying: The Art Of The Movie PosterJanuary 28, 2021
10x05It’s a bird, it’s a plane, it’s Superheroes in Advertising!February 4, 2021
10x07It’s Finger Lickin’ Bad: Marketing in the Time of CovidFebruary 18, 2021
10x08Celestial Advertising: The Art of SkywritingFebruary 25, 2021
10x09The Future Is Furry: Animals In AdvertisingMarch 4, 2021
10x10Brand Envy 2021March 11, 2021
10x11Brands Are People, Too: Products Named After Inventors (Encore)March 18, 2021
10x12Air Quotes: Creative Radio 2021March 25, 2021
10x13Red Carpet Marketing: The Business of Award ShowsApril 1, 2021
10x14One Toke Over The Line: 50-Year Marketing MilestonesApril 8, 2021
10x15Who Will Buy My Memories: Fan Club MarketingApril 15, 2021
10x16I Can’t Believe I Ate The Whole Thing: Surviving The Ad BizApril 22, 2021
10x17Son of Crocodile Dundee: Nostalgia AdvertisingApril 29, 2021
10x18There’s Something About Mary: Mad Woman Mary Wells)May 6, 2021
10x20Bookmarks 2021May 20, 2021
10x21Too Many Turk Brodas: Trading Card MarketingMay 27, 2021
10x22The Show Must Go On: Broadway MarketingJune 3, 2021
10x23Tombstone Tourists: The Growth of Cemetery TourismJune 10, 2021
10x24Can’t Get Enough of the Wonderful Duff: Fake Hollywood BrandsJune 17, 2021
10x25Ask Terry 2021June 24, 2021

Season 11

EpisodeTitleBroadcast Date [9]
11x01Number Fever: Surprising Stories of Bottle Cap MarketingJanuary 5, 2022
11x02Perry Mason Moments: The Most Unexpected Ads of 2021January 12, 2022

Credits

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References

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