Variety store

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99 Cents Only Stores in Dallas, Texas 99CentsOnlystore-Dallas, TX.jpg
99 Cents Only Stores in Dallas, Texas
F. W. Woolworth and S. S. Kresge stores on Lackawanna Avenue, in downtown Scranton, Pennsylvania. The two stores were often found near each other in downtown areas. Woolworth - Kresge Scranton PA vintage 78 Better Copy.jpg
F. W. Woolworth and S. S. Kresge stores on Lackawanna Avenue, in downtown Scranton, Pennsylvania. The two stores were often found near each other in downtown areas.
An art gallery in Seattle's International District preserves the facade and some features of Higo Variety Store, an independent Japanese-American five and ten. Seattle Higo 01.jpg
An art gallery in Seattle's International District preserves the façade and some features of Higo Variety Store, an independent Japanese-American five and ten.

A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sells them at discounted prices, sometimes at one or several fixed price points, such as one dollar, or historically, five and ten cents. Variety stores, as a category, are different from general merchandise superstores, hypermarkets (such as those operated by Target and Walmart), warehouse clubs (such as Costco), grocery stores, or department stores. [1]

Contents

Economics

Pricing and margins

Some items are offered at a considerable discount over other retailers, whereas others are at the same price point. There are two ways variety stores make a profit:

Variety stores with single price points buy products to fit those price points (while making a profit) that are:

Not all variety stores are "single price-point" stores, even if their names imply it. For example, in the United States, Dollar General and Family Dollar sell items at more or less than a dollar. Some stores also sell goods priced at multiples of the named price and, conversely, multiple items for the price. The discrepancy with the nominal price is also compounded if sales tax is added at the point of sale.

Supply

In many countries, stock can be imported from others with lower variable costs, because of differences in wages, resource costs or taxation.[ citation needed ] Usually, goods are imported by a general importer and then sold to the stores wholesale.[ disputed – discuss ]

Another source of stock is overruns, surplus items and out-of-date food products. Real Deals, a regional dollar store in the Syracuse, New York area, is stocked almost entirely with surplus goods such as these. [4] The legality of selling out-of-date goods varies between jurisdictions: in general, most items (with a few exceptions, particularly certain perishable food items depending on the state) can be sold in the United States regardless of their sell-by date, [5] but in the United Kingdom it is illegal to sell goods after their "Use By" date. [6]

Demography

Although some people[ who? ] may link variety stores with low-income areas, this is not always true. For example, Atherton, California has a variety store within its city limits, even though it has a median household income of nearly $185,000 a year. [7] Studies of food discounters in Great Britain show quite a varied demographic, [8] and 99p Stores reported an increase in higher-income customers after the financial crisis of 2007–2008. [9]

By region

North America

According to IBISWorld, dollar stores have grown 43 percent since 1998 and have become a $56 billion industry. Colliers International claims there are more dollar stores than drug stores. With stores of other types closing in large numbers, dollar stores often replace other types of stores in shopping centers. They succeed partly because of impulse purchases. [10] The common term in North America for a small general merchandise store is general store .

Five and dime stores

Walton's Five and Dime Store in Bentonville, Arkansas, the first store of what would eventually become Walmart. Walton's Five and Dime store, Bentonville, Arkansas.jpg
Walton's Five and Dime Store in Bentonville, Arkansas, the first store of what would eventually become Walmart.

Frank Winfield Woolworth had seen the success in Michigan and western New York of so-called nickel stores, where everything cost five cents (the U.S. five cent coin is called a "nickel"). On February 22, 1879, Woolworth opened his Great Five Cent Store in Utica, New York, and it was his later success and expansion of that format as the F. W. Woolworth Company that would create the American institution of the "five and dime".

There were many names for this type of store:

  • five and ten cent store, five and ten, five and dime (a dime is the name of a US ten-cent coin). [11]
  • dime store
  • 5, 10 & 25c stores [12]
  • five cent to one dollar stores [13]

Before Woolworth, the prevailing thought was an entire store could not maintain itself with all low-priced goods, but with Woolworth's success, many others followed their lead. [14]

Well-known dime store companies included: [15]

Of these, only Ben Franklin continues to exist in this form, while Kresge and Walton's became mega-retailers Kmart and Walmart, respectively.

Beginning around the 1960s, others tried the larger "discount store" format, such as TG&Y Family Centers, W. T. Grant, and Woolworth's Woolco stores.[ citation needed ]

With suburbanization in the 1950s and 1960s, Americans shopped more and more in malls rather than downtown shopping districts and although Newberry's and Woolworth's stores did open in the malls, starting around the 1970s, variety stores lost business to other retail formats such as office stores, low-price shoe chains, fabric stores, toy stores and discount drug stores like Thrifty Drug Stores. Grocery stores and drug stores sold more and more candy. [16] The last US Woolworth's closed in 1997.[ citation needed ] Newberry's was sold to McCrory (who maintained the brand) in 1972, McCrory itself went bankrupt in 1992 and all their brands disappeared in 2002. [17] [18] [19]

Dollar stores

Interior of a Dollar Tree in Gillette, Wyoming Dollar Tree interior in Gillette, Wyoming.jpg
Interior of a Dollar Tree in Gillette, Wyoming

Starting in the late 1990s, dollar stores expanded enough to gain the attention of the national press. They were popular not only their value but because freestanding smaller stores were located in small towns, downtowns, and across the cities and suburbs, they were often more convenient than mall stores. [20] They continued to grow and by 2019, for example, Dollar Tree had higher annual sales than Macy's. [21] Dollar and variety store revenue reached $77 billion in 2018. [22]

As of 2018, main dollar store chains in the U.S. were Dollar General, Dollar Tree (which owns Family Dollar), the 99 Cents Only Stores, and Five Below. Increasing revenue has led to growth for dollar store chains: by 2018, Dollar Tree had 14,000 locations in the U.S., and its expansion continued; in 2019, Dollar General had 15,000 locations in the US, and its expansion continued; and Five Below had 745 stores. [23]

Variety store chains in North America

Names for variety stores in North America

5 y 10 in San Juan, Puerto Rico in 1937 Pushcart vendors in front of a five and ten store. San Juan, Puerto Rico (LOC).jpg
5 y 10 in San Juan, Puerto Rico in 1937
  • Dollar store, $1.25 store, 99-cent store, etc. in the United States and Canada plus other names. Dollar store is used predominantly, even when the maximum price is higher than one dollar. Some chains emphasize that the price is an even amount: $2, $5, etc., instead of having odd, "uneven" prices.
  • Dólar y Algo Extra, La Reina, Almacenes Caravana in Puerto Rico
  • dime store
  • Five and Dime
  • Five and Ten
  • Nickel and Dime
  • Nickel and Ten
  • 5 y 10 in Puerto Rico, and in Mexico (5 and 10 pesos, or 5 and ten U.S. cents in border cities) - incidentally, Cinco y Diez, meaning "Five and Ten" in Spanish, became an inner-suburban shopping district in Tijuana

Oceania

Names for variety stores in Oceania

Asia

100-yen at Konoike, Higashiosaka 100-Emon.jpg
100-yen at Kōnoike, Higashiōsaka

In Japan, 100-yen shops (百円ショップ hyaku-en shoppu or 百均 hyakkin) have proliferated since around 2001. This is considered an after-effect of a decade-long recession of the Japanese economy. [29] Despite the emphasis on value, however, some items, such as chocolate bars, may be priced higher than they are at other stores.

For a few years, 100-yen shops existed not as permanent stores, but as vendors under temporary, foldable tents. They were (and still are) typically found near the entrance areas of supermarkets.

A major player in 100-yen shops is the Daiso chain. The first store opened in 1991, and there are now around 2,400 stores in Japan. This number is increasing by around 40 stores per month. Daiso has also expanded into North America, Australia, Asia, and the Middle East. [30]

In China, ¥2 (or ¥3, depending on the area's economic prosperity) shops have become a common sight in most cities. In Hong Kong, major department stores have opened their own $10 shops (US$1.28) to compete in the market, and there are now "$8 shops" (US$1.02) and even "$2 shops" (US$0.26) competing at lower prices, especially in poorer communities. Low prices are helped by Hong Kong's lack of a sales tax and its access to the mainland.

In Taiwan, fixed price stores can be found in many locations, including night markets, regular shopping streets, regular market stalls, and department stores. Two typical price points are NT$39 and NT$49. Given that the retail environment in Taiwan is already highly competitive, it is not unusual to see such stores fail.

In India, US Dollar Store, founded in 2003, is a pioneer of single price stores. The merchandise for pilot stores was sent from America. As sales grew over the years with more than 200 operational stores in India, the merchandise is now imported from China, Indonesia, Thailand, Spain, Portugal, UK and various other countries as well as the US. US Dollar stores were founded by entrepreneur Gaurav Sahni, owner of Nanson Overseas Private Limited. Nanson, operated by Gaurav Sahni and his brother Gautam Sahni, has had an established sourcing and consolidation network for over two decades, with supply bases worldwide. Direct sourcing without intermediaries and stocking a large variety of merchandise as and when needed has given the company an advantage.

Variety store chains in Asia

Names for variety stores in Asia

Europe

The interior of a one-euro shop in Amsterdam, Netherlands Euroshop Damrak Amsterdam.jpg
The interior of a one-euro shop in Amsterdam, Netherlands

European Union

  • In Belgium, chains include Action, HEMA, and Zeeman.
  • In Denmark: Tiger, a pun on the word for the Danish ten-krone coin, opened in the mid-nineties in Copenhagen and has since spread to other countries
  • In France: Action, HEMA, Uniprix, M. 1-2-3. Zeeman
  • In Germany, there are ToBi (German : Total Billig, "Totally Inexpensive") stores where most items cost one or two Euro or less. Other chains include Action, EuroShop, HEMA, Mäc-Geiz (240 stores), Pfennigland, Pfennigpfeiffer (110 stores), TEDi (1400 stores across Europe), Thomas Philipps (200 stores), and Zeeman
  • In Greece: 300 (300 drachmas, €0.90)
  • In Hungary there are 100 forintos bolt ("100 forints store") stores, but they do not form a single chain, instead of being operated by small, independent companies.
  • In Ireland: EuroGiant, Dealz
  • In Italy: UPIM
  • In Luxembourg: HEMA, Zeeman
  • In Malta: Tal-Lira
  • In the Netherlands: HEMA chain started in the Netherlands, sold goods using standard prices of 10, 25 or 50 cents, and later also 75 and 100 cents. After World War II, this model could not be sustained and the standard pricing system was abandoned. [31] HEMA is the abbreviation of Hollandish standardized prices company (Dutch : Hollandse Eenheidsprijzen Maatschappij). The HEMA had some 500 Dutch stores in 2011 and also operates in Belgium, Germany, Luxembourg and France. Since 2016 the chain is expanding in to other European countries such as Spain and the United Kingdom. Other chains include Action, Big Bazar, Euroland, and Zeeman.
  • In Portugal there were Trezentos shops (300 escudos, €1.50), but with the introduction of the Euro currency, this designation is not used nowadays and the terms 'bazar' or 'euro store' are preferred. Chains include Eupoupo - Tudo a €0,99 ou €1,49
  • In Spain there are Todo a 100 shops ("everything for 100 pesetas" (€0.60)), although due to the introduction of the euro and inflation, most products cost a multiple of €0.60 or €1. Most of these shops maintain their name in pesetas, and most of them have been renamed as Casi todo a 100 ("almost everything for 100 [pesetas]"), [32] Todo a 100, 300, 500 y más ("everything for 100, 300, 500 or more") or Todo a un euro. Colloquially, the expression todo a 100 implies that something is either cheap, kitsch or low quality.[ citation needed ]
  • In Sweden: Bubbeltian, called by some Tian, a colloquialism for ten kronor, US$1.20. Another chain that has been spreading in Sweden during the last seven years is Dollarstore, a chain where everything costs either 10, 20, 30, 40, 50 and steps of 50 up to 500 kr.

Russia

In Russia, Fix Price started selling all its items at 30 roubles and as the business grew, up to 55 roubles. It has now cancelled this practice and has become a typical discount store).

United Kingdom

Marks & Spencer opened a stall in Kirkgate Market Leeds in 1884, proclaiming “Don’t ask the price, it’s a ’Penny”. Woolworth's opened its first store in the United Kingdom in 1909, when they were also colloquially known as "threepenny and sixpenny" stores, "3d and 6d" being displayed on the shops' frontages. [33] [34] More modern counterparts include B&M, Boyes, Home Bargains, OneBeyond, Poundland and Poundstretcher.

Names for variety stores in Europe

South America

In Argentina, variety stores are called todo por dos pesos (everything for 2 pesos).

Brazilians sometimes use the expression um e noventa e nove (R$ 1,99) to refer to cheap, low quality things or even people.

In Chile, they are called todo a mil (referring to the one thousand Chilean pesos banknote). They are commonly located in middle-class neighbourhoods where big retail stores don't usually venture and in small commercial districts like the ones in Santiago.

Variety stores in Colombia include Dollar City (Colombia version of Dollarama), D1, Ara, Miniso

In South America, variety stores may be known as:

Africa

In Egypt, a variety store may be called a £E2.5 shop.

Global chains

Miniso is a Chinese variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. [35] In 2016, the company's sales revenue reached $1.5 billion. [36] Miniso has expanded outside of the Chinese market and operates 1,800 stores in Asia, Europe, Oceania, Africa, North America, and South America. [37]

See also

Related Research Articles

<span class="mw-page-title-main">Frank Winfield Woolworth</span> American businessman (1852–1919)

Frank Winfield Woolworth was an American entrepreneur, the founder of F. W. Woolworth Company, and the operator of variety stores known as "Five-and-Dimes" which featured a selection of low-priced merchandise. He pioneered the now-common practices of buying merchandise directly from manufacturers and fixing the selling prices on items, rather than haggling. He was also the first to use self-service display cases, so that customers could examine what they wanted to buy without the help of a sales clerk.

<span class="mw-page-title-main">F. W. Woolworth Company</span> Retail company

The F. W. Woolworth Company was a retail company and one of the pioneers of the five-and-dime store. It was among the most successful American and international five-and-dime businesses, setting trends and creating the modern retail model that stores follow worldwide today.

<span class="mw-page-title-main">100-yen shop</span> Japanese shop

100-yen shops are common Japanese shops in the vein of American dollar stores. Stocking a variety of items from clothing to stationery, housewares to food, each item is priced at precisely 100 yen, which is considered attractive to Japanese consumers because it can be paid for with a single 100-yen coin. However, the current Japanese sales tax of 8% or 10% is also added, making a 100-yen purchase actually cost 108 or 110 yen. Larger items, like furniture and tools, may also cost more yet are still relatively affordable, usually costing less than 1000 yen.

<span class="mw-page-title-main">Woolco</span> American discount department store

Woolco was an American-based discount retail chain. It was founded in 1962 in Columbus, Ohio, by the F. W. Woolworth Company. It was a full-line discount department store unlike the five-and-dime Woolworth stores which operated at the time. At its peak, Woolco had hundreds of stores in the US, as well as in Canada and the United Kingdom. While the American stores were closed in 1983, the chain remained active in Canada until it was sold in 1994 to rival Walmart, which was looking to enter the Canadian market. All of the former UK Woolco stores were sold by Kingfisher, which had bought the UK Woolworth business, to Gateway which subsequently sold them to Asda.

<span class="mw-page-title-main">HEMA (store)</span> Dutch discount retail chain

HEMA, is a Dutch variety chain store. The chain is characterized by relatively low pricing of generic household goods, which are mostly made by and for the chain itself, often with an original design. The owner is Dutch billionaire Marcel Boekhoorn, who has lost control to bondholders.

A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.

<span class="mw-page-title-main">Dollar Tree</span> American discount variety store chain

Dollar Tree, Inc. is an American multi-price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a Fortune 500 company and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada. Its stores are supported by a nationwide logistics network of 24 distribution centers. Additionally, the company operates stores under the name of Dollar Bills, as well as a multi-price-point variety chain under the Family Dollar banner.

Ben Franklin is a chain of five and dime and arts and crafts stores found primarily in small towns throughout the United States, currently owned by Promotions Unlimited of Mount Pleasant, Wisconsin. They are organized using a franchise system, with individual stores owned by independent proprietors. It was perhaps the first retail franchise, starting in 1927. They are named after Benjamin Franklin, taking a cue in their merchandise offerings from Franklin's saying, "A penny saved is a penny earned."

<span class="mw-page-title-main">J. J. Newberry</span> Defunct American five and dime store chain

J. J. Newberry's was an American five and dime store chain in the 20th century. It was founded in Stroudsburg, Pennsylvania, United States, in 1911 by John Josiah Newberry (1877–1954). J. J. Newberry learned the variety store business by working in stores for 17 years between 1894 and 1911. There were seven stores in the chain by 1918.

TG&Y was a five and dime, or chain of variety stores and larger discount stores in the United States. At its peak, there were more than 900 stores in 29 states. Starting out during the Great Depression in rural areas and eventually moving into cities, TG&Y stores were firmly embedded in southern culture as modern-day general stores with a bit of everything. The chain used the advertising slogan, "Your best buy is at TG&Y." The founders articulated their business philosophy as "...have what people want at a price they can afford to pay,"

Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002.

<span class="mw-page-title-main">Woolworths Supermarkets</span> Australian multinational supermarket chain owned by Woolworths Group

Woolworths Supermarkets is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths today is Australia's biggest supermarket chain with a market share of 33% as of 2019.

Home Bargains is a British variety store chain founded in 1976 by Tom Morris in Liverpool, England, as Home and Bargain. It is the trading name of TJ Morris Ltd.

<span class="mw-page-title-main">99p Stores</span>

99p Stores Ltd. was a family-run business founded in January 2001 by entrepreneur Nadir Lalani, who opened the first store in the chain in Holloway, London, with a further three stores opening later that year. In 2002, Lalani decided to expand the business throughout the UK and had rapidly developed 99p Stores, operating a total of 129 stores as of March 2010 and serving around 1.5 million customers each week, undercutting their main rival Poundland by a penny. As of mid-2009 the company offered more than 3,500 different product lines throughout its stores.

<span class="mw-page-title-main">Charles Sumner Woolworth</span> American businessman (1856–1947)

Charles Sumner Woolworth, was an American entrepreneur who went by the nickname of "Sum", opened and managed the world's first five-and-dime store in Scranton, Pennsylvania, and was founder of the "C. S. Woolworth & Co" chain of 5¢ & 10¢ stores. Sum's brother, Frank Winfield Woolworth, was first to venture into the retail business with his own store, and soon after, he asked Sum to join him. Frank founded "F. W. Woolworth & Co", which later merged with other Woolworth affiliate stores to be the F. W. Woolworth Company. After the death of his brother, Sum became the longest serving Chairman of the F. W. Woolworth Company. During the early years, Sum also partnered with a long-time friend, Fred Kirby, to open a "Woolworth and Kirby" store in Wilkes-Barre, Pennsylvania. When Fred bought out Sum's share, that store grew to become a "friendly rival" affiliate store, in close alliance with the two Woolworth brothers.

<span class="mw-page-title-main">E. P. Charlton & Company</span>

E. P. Charlton & Company, also known as E. P. Charlton Company, E. P. Charlton, or simply Charlton's was an American chain of five and ten cent stores owned by Earle Perry Charlton, which merged with several associated brands to create the F. W. Woolworth Company in 1912.

<span class="mw-page-title-main">MINISO</span> Chinese discount variety store chain

MINISO is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. Its headquarters are in Liwan District, Guangzhou under its Chinese holding company Aiyaya. In 2016, the company's sales revenue reached $1.5 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.

The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.

References

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  2. 1 2 3 Wallop, Harry (14 September 2012). "How Poundland makes its millions". Daily Telegraph . Retrieved 8 September 2013.
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  25. 1 2 3 "Dollar Tree Annual Reports (10-K) 2016" (PDF). Dollar Tree Financial Information - Annual Reports. Retrieved 5 May 2017.[ permanent dead link ]
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  36. ↑ "Miniso stores set global retail record". Inside Retail Singapore. 30 March 2016. Retrieved 3 January 2017.
  37. ↑ "Stores around the world". Miniso. Archived from the original on 9 March 2015. Retrieved 3 January 2017.
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