Simulcasting WLYE-FM Glasgow | |
---|---|
Broadcast area | Bowling Green, Kentucky |
Frequency | 102.3 MHz |
Branding | Big Willie |
Programming | |
Format | Country |
Affiliations | Fox News Radio Real Country (Westwood One) |
Ownership | |
Owner | Royse Radio, Inc |
WCLU, WLYE-FM | |
History | |
First air date | August 1, 1964 (as WLOC-FM) |
Former call signs | WLOC-FM (1964–1996) WMCC (1996–1998) WCLU-FM (1998–2021) WBVA (2021–2022) |
Call sign meaning | "Willie" |
Technical information | |
Licensing authority | FCC |
Facility ID | 61047 |
Class | A |
ERP | 2,800 watts |
HAAT | 125 meters |
Transmitter coordinates | 37°10′41″N85°55′15″W / 37.17806°N 85.92083°W |
Translator(s) | 98.5 W253BN (Glasgow) |
Links | |
Public license information | |
Webcast | Listen Live |
Website | WLLI website |
WLLI (102.3 MHz) is an FM radio station broadcasting a country music format. Licensed to Munfordville, Kentucky, United States, the station serves the Bowling Green area. The station is currently owned by Royse Radio, Inc. [1]
The station first signed on the air as WLOC-FM on August 1, 1964. [2] On April 2, 1979, it began broadcasting a Variety format, featuring a mix of country and adult contemporary music. The station became solely a Hot AC-formatted station when the callsign became WMCC on January 30, 1996. [3] It was acquired by Jacor in 1997. The station changed its call sign to WCLU-FM in May 1998, two months after being acquired by its current owner, Royse Radio, Inc., to match that of Glasgow-based sister station WCLU. The adult contemporary format remained with the station.
On April 1, 2021, WCLU-FM rebranded as "Beaver 102.3/98.5" and changed its call sign to WBVA, using similar imaging to Forever Communications's WBVR-FM in Bowling Green.
On February 1, 2022, the station changed its call sign to WLLI. On February 4, 2022, WLLI changed its format from country to a simulcast of classic country-formatted WLYE-FM 94.1 FM Glasgow, branded as "Willie Country". [4]
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