Class 95 (radio station)

Last updated

Class 95
Class 95 (radio station).svg
Broadcast area Singapore
Johor Bahru/Johor Bahru District (Malaysia)
Batam/Batam Islands, Riau Islands (Indonesia)
Frequency 95.0 MHz
Programming
Language(s) English
Format Hot adult contemporary
Ownership
Owner Mediacorp
History
First air date
1 April 1990;34 years ago (1990-04-01)
Links
Webcast
Website CLASS 95

Class 95 is an English-language radio station in Singapore. Owned by the state-owned broadcaster Mediacorp, it broadcasts adult contemporary music. The station launched on 1 April 1990.

Contents

In a 2022 survey, Nielsen ranked Class 95 as Singapore's highest-rated English-language radio station, and third-highest-rated station overall, with an average audience of 877,000 listeners. [1]

History

In December 1989, Singapore Broadcasting Corporation (SBC) announced plans for two new radio stations to launch in 1990; a Mandopop station on 93.3 (serving as a Chinese counterpart to the recently-launched English pop station Perfect 10), and an unnamed "MOR" station on 95.5. [2]

The new MOR station launched on 1 April 1990 as Class 95, carrying an adult contemporary format targeting an "upmarket" audience. The "classy" positioning was exemplified by pre-launch television commercials, which featured imagery of luxury goods such as champagne and jewellery. "Class" was one of three names considered by SBC for the station, alongside "Light" and "Heart". [3]

See also

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References

  1. "Mediacorp radio stations land 9 out of the top 10 spots in Nielsen survey". CNA Lifestyle. Retrieved 19 May 2024.
  2. "SBC to launch new English and Mandarin radio channels". The Straits Times (retrieved from NLB). 8 December 1989. Retrieved 22 September 2023.
  3. "'Classy' SBC radio station goes on air today". The Straits Times (retrieved from NLB). 1 April 1990. Retrieved 23 September 2023.