123 (Nikki Laoye song)

Last updated
"123"
Nikki Laoye 123 Official Single Cover.jpg
Single by Nikki Laoye
from the album The 123 Project (Deluxe Edition): God, Love...Life
ReleasedJuly 6, 2012 (2012-07-06)
Genre
Length3:05
Label Wahala Media Entertainment
Songwriter(s) Nikki Laoye
Nikki Laoye singles chronology
"No Be Beans"
(2011)
"123"
(2012)
"Only You"
(2013)

"123" is a song recorded by Nigerian singer Nikki Laoye for her second studio album The 123 Project (2014). The song was released on July 6, 2012 by Wahala Media Entertainment as the lead single from the album on the platform of the new African music distribution application Spinlet. It was written by Nikki Laoye and produced by her brother Xblaze (Ade Laoye). [1]

Contents

Background

In the summer of 2012 Laoye began working on her sophomore album, she had taken a brief hiatus from music following the loss of her father in 2011. [1] Laoye teamed up with her younger brother and producer Xblaze, who had produced her earlier hits Taka Sufe and No Be Beans; to produce the single 123, which was to be the lead single to her sophomore studio album. [2]

Composition

"123" is a pop and dance [3] song with elements of Indian drums and thumping bass patterns. [4] In the song Laoye switches from singing in English, to pidgin and yoruba languages. The song's chorus comprises an "oya 1-2-3" vocal hook laced in Laoye's signature harmonies. [4] Lyrically, Laoye sings about letting loose and praising God with a dance. [1]

Critical reception

The song received generally positive reviews from most music critics. Demola OG of Notjustok.com described "123" as having a "dance feel that you can move to". [3] Priscilla Olubunmi-Awoseyi of PraiseWorld Radio said 123 "makes the aged nod their heads in rhythm" and "kids wriggle their bodies" she also added that "you just can't sit still when you hear this song". [5]

Commercial performance

123 peaked at number 7 on the Spinlet Top 10 Best Selling singles of 2013. [4]

Music video

The music video for "123" was shot on 9 March 2014, at the University of Lagos in Lagos, Nigeria. The video was directed by Anthony Akinwunmi Richards aka Tfrizzle for Frizzle and Bizzle Films and filmed on the grounds of the University, predominantly in front of the school library and by the waterfront. On 9 April 2014, Laoye released exclusive behind the scenes photographs from the video shoot, in order to create anticipation towards the release of the video on 11 April 2014. [6]

The outdoor Video depicts Nikki singing and performing a catchy and energetic dance choreography alongside popular Nigerian dance group Alien Nation. It also features an exciting dance battle between Nikki and Steven of Imagneto Dance Company and several cameos from Nigerian entertainers including Kiki Omeili, Essence, J'odie, Ade Laoye, DJ Gosporella, Onos, Anny Ibrahim and Provabs. [6]

Live performances

Laoye's first major performance of 123 was at the 2013 Crystal Awards event in Lagos. Her performance alongside Alien Nation dance group was tagged as one of the best performances of the night. [7]

Laoye also performed to rave reviews at the Soul Sisters Concert headlined by Mary J. Blige as well as the Mandela Tribute Concert organized by EbonyLife TV [8] in December, 2013.

In December 2014, Laoye performed "123" as a medley at the 2014 Rhythm Unplugged Event, which held at the Eko Hotels and Towers in Lagos, Nigeria. [9] She also performed the song at The Headies 2014 Awards, [10] as she opened the event show alongside the Alien Nation dance group.

Charts

YearChartPeak
2013Spinlet Top 10 Best-Selling Singles7
2014Top Ten Naija Charts9
2014Yadamag Top 50 Popular Music Videos14
2014Nigezie Top Ten Countdown2
2016 iTunes Top 100 in Uganda1

Recognition and awards

YearNominee / workAwardResult
2013'123'Crystal Gospel Awards: Song of the YearNominated
'123'Nigerian Gospel Music Awards: Song of the YearWon
2015"123"Crystal Gospel Awards: Video of the YearNominated

Related Research Articles

<span class="mw-page-title-main">Darey</span> Nigerian musician

Dare Art Alade, popularly known as Darey, is a Nigerian multi-platinum Afro R&B singer, songwriter, record producer, philanthropist, humanitarian and entrepreneur. He is also the son of the African jazz musician and entertainer Art Alade and the creative director of Livespot360.

<span class="mw-page-title-main">Ice Prince</span> Nigerian rapper (born 1986)

Panshak Henry Zamani, better known as Ice Prince Zamani or just Ice Prince, is a Nigerian rapper, singer and songwriter. He rose to fame after releasing "Oleku", one of Nigeria's most remixed songs of all time. He won the 2009 Hennessy Artistry Club Tour. His debut studio album Everybody Loves Ice Prince was released in 2011. It was supported by three singles: "Oleku", "Superstar" and "Juju". In 2013, Ice Prince released Fire of Zamani as his second studio album. The album contained the singles "Aboki", "More", "Gimme Dat" and "I Swear". On 1 July 2015, Ice Prince was announced as the vice president of Chocolate City. He held the position until he left the label in 2016. He has collaborated with top African rappers like Navio of Uganda, Khaligraph Jones of Kenya, AKA of South Africa, Sarkodie of Ghana among others.

"Azonto" is a song by Nigerian singer Wizkid. It was produced by the record producing and songwriting duo Legendury Beatz, and was officially released on 28 January 2012. The song helped popularize Azonto, a Ghanaian music genre and dance, and peaked at number nineteen on the Afribiz Top 100 chart. Wizkid performed "Azonto" at Chris Brown's Lagos concert, which occurred at the Eko Hotel and Suites. Chris Brown talked about the dance on 106 & Park and thanked Wizkid for teaching him.

<span class="mw-page-title-main">Iyanya</span> Nigerian recording artist

Iyanya Onoyom Mbuk, known by his stage name Iyanya, is a Nigerian singer and songwriter. He rose to fame after winning the first season of Project Fame West Africa, and is best known for his hit single "Kukere". He released his debut studio album My Story in 2009; it was supported by the singles "No Time" and "Love Truly". Iyanya co-founded the record label Made Men Music Group with Ubi Franklin in 2011. His second studio album, titled Desire, was released in February 2013. It supported by the singles "Kukere", "Ur Waist", "Flavour", "Sexy Mama", and "Jombolo". He won the Artist of the Year award at The Headies 2013. In October 2016, Iyanya announced on Instagram that he signed a record deal with Mavin Records. Few months prior, he signed a management deal with Temple Management Company. He first announced his intentions to leave Made Men Music Group in July 2016. In 2024 Iyanya release his new album, 'Once Upon A Cat' Under the Made Men Music Group Record Label.

<span class="mw-page-title-main">Kukere</span> 2011 single by Iyanya

"Kukere" is a song by Nigerian singer Iyanya. It was released as the lead single from his second studio album, Desire (2013). Upon release, the song peaked at number one on Top FM's May Chart, Soundcity's Viewers Choice, Rhythm FM, and The Beat 99.9 FM's Blackberry Top Ten Countdown. Moreover, it peaked at number two on Radio Port Harcourt. "Kukuere" won Hottest Single of the Year at 2013 Nigeria Entertainment Awards and Best Pop Single at The Headies 2012.

<i>Once Upon a Time</i> (Tiwa Savage album) Studio album by Tiwa Savage

Once Upon a Time is the debut studio album by Nigerian singer Tiwa Savage. It was released on July 3, 2013, by Mavin Records and 323 Entertainment. The album was made available for purchase on iTunes a day before its official release, and features guest appearances from Don Jazzy, Flavour N'abania, Leo Wonder, Iceberg Slim, Sarkodie and General Pype. Its production was handled by Don Jazzy, Warren Oak Felder, Sauce Wilson, Harmony Samuels, GospelOnDeBeatz, Del B, Raydar Ellis and Spellz. Once Upon a Time was supported by seven singles—"Kele Kele Love", "Love Me (3x)", "Without My Heart", "Ife Wa Gbona", "Folarin", "Olorun Mi" and "Eminado". It was nominated for Best Album of the Year at the 2014 Nigeria Entertainment Awards and for Best R&B/Pop Album at The Headies 2014.

Oyenike Laoye, known professionally as Nikki Laoye, is a Nigerian recording artist, singer, humanitarian, songwriter, dancer and occasional actress, renowned for her musical expressions and stage performances. As a recording artist, Laoye's music has earned her several awards including The Headies Award in 2013 for Best Female Vocal Performance and the All African Music Awards (AFRIMA) in 2014 for Best Female Artiste in African Inspirational Music. She is also well known for the 2006 hit song Never felt this Way before, the 2013 dance single "1-2-3", the soulful ballad "Only You", which she remixed in 2016 featuring Seyi Shay and the love song Onyeuwaoma featuring Banky W.

<i>Empire Mates State of Mind</i> 2012 compilation album by Empire Mates Entertainment

Empire Mates State of Mind is a compilation album by musicians of Nigerian record label Empire Mates Entertainment (E.M.E). It was released by the label on 18 June 2012. The album's production was handled by Legendury Beatz, Sarz, Masterkraft, Cobhams Asuquo, Kid Konnect and Spellz. Empire Mates State of Mind features collaborations with X.O Senavoe, Rotimi and Basketmouth. It produced seven singles—"Baddest Boy", "Dance for Me", "Get Down Tonight", "Ko Mo Le", "Sun Mo Mi", "Don't Delay Me " and "Change".

<span class="mw-page-title-main">The Headies</span> Nigerian music award

The Headies is a music awards show established in 2006 by the Hip Hop World Magazine of Nigeria to recognize outstanding achievements in the Nigerian music industry. The annual ceremony features performances by established and promising artists. It is broadcast live on HipTV to viewers across Nigeria. The first and second editions of The Headies were held at the Muson Center in Onikan, Lagos State. Between 2010 and 2012, the awards were held at the Eko Hotel and Suites in Victoria Island, Lagos. Several media personalities in Nigeria have hosted the annual ceremony, including Darey Art Alade, D'banj, Dakore Egbuson, Banky W., Rita Dominic, M.I, Tiwa Savage and Dr SID.

<span class="mw-page-title-main">Davido</span> Nigerian American singer (born 1992)

David Adedeji AdelekeOON, known professionally as Davido, is a Nigerian singer, songwriter and record producer. He is regarded as one of the most important Afrobeats artists of the 21st century, and for popularizing the genre globally.

The Headies 2013 was the 8th edition of The Headies. It was held on 26 December 2013, at the Oriental Hotel in Lagos. The show was hosted by Tiwa Savage and Dr SID. Olamide was the biggest awardee of the night, winning three awards from seven nominations. Phyno won the Best Rap Single category for his song "Man of the Year". D'Tunes, Praiz, and Blackmagic all won for the first time. Sean Tizzle won the Next Rated category and was later awarded a Hyundai Tucson. Davido took home two awards, including Best R&B/Pop Album for Omo Baba Olowo. Iyanya only received one award from five nominations. Veteran Fuji artist Wasiu Ayinde Marshall was inducted into the Headies Hall of Fame. 2 Face Idibia, Banky W., Waje, Nikki Laoye, Mode 9, Dr SID and Kcee all went home with a plaque. Harrysong's tribute song to Nelson Mandela, titled "Mandela", won the Most Downloaded Callertune award.

<span class="mw-page-title-main">Orezi</span> Nigerian musician

Esegine Allen, better known by his stage name Orezi, is a Nigerian musician from Delta State. He rose to prominence with his song "Rihanna" in 2013.

<span class="mw-page-title-main">Seyi Shay</span> Nigerian singer-songwriter and actress

Deborah Oluwaseyi Joshua, known professionally as Seyi Shay, is a Nigerian singer, songwriter and actress. In 2008, she became the lead singer for the now defunct pop girl group From Above. The group signed a recording deal with Sony's Columbia Records and was managed by Mathew Knowles' Music World Entertainment company. In November 2013, Shay signed an endorsement deal with telecommunications service provider Etisalat. In July 2015, she signed a record deal with Island Records. In 2015, she signed a two-year endorsement deal with Pepsi. Shay released her debut studio album Seyi or Shay in November 2015. It was supported by the promotional singles "Irawo", "Ragga Ragga", "Right Now" and "Murda", featuring Patoranking and Shaydee. In January 2021, she signed a publishing deal with the French division of Universal Music Publishing Group

<span class="mw-page-title-main">Dammy Krane</span> Nigerian singer, composer and performer

Oyindamola Johnson Emmanuel, popularly known as Dammy Krane, is a Nigerian singer, composer and performer. In January 2012, at age 20, he signed a record deal with Hypertek Digital and 960 Music Group. He is most famous for his single hit "My Dear". Dammy Krane is known for his melodic voice, engaging lyrics and his exciting genre of African alternative music. Dammy Krane has received several nominations, including the Next Rated nomination. He won Rookie of the Year at The Headies 2012.

<i>L.I.F.E</i> 2013 studio album by Burna Boy

L.I.F.E is the debut studio album by Nigerian singer Burna Boy. It was released on August 12, 2013, by Aristokrat Records. The album serves as the follow-up to his second mixtape, Burn Identity (2011), and sold 40,000 copies on the first day of its release. Aristokrat Records later sold the album's marketing rights to Uba Pacific for ₦10 million. L.I.F.E was supported by the singles "Like to Party", "Tonight", "Always Love You", "Run My Race" and "Yawa Dey". The album was produced entirely by Leriq and features guest appearances from 2face Idibia, M.I, Timaya, Olamide, Reminisce and Wizkid.

The 2009 Nigeria Entertainment Awards was held at Howard University Cramton Auditorium on June 9, 2009. It was hosted by Omoni Oboli and Ebbe Bassey

<i>Open Doors</i> (album) 2014 studio album by Nosa

Open Doors is the first studio album by Nigerian Gospel artist Nosa. The album was released by Chocolate City on 14 March 2014. It was supported by the hit single "Always Pray For You", which peaked at number 5 on Nigezie's and peaked at number 6 at Rhythm Radio Afrobeat chart. The album features Chocolate City artist MI. Production was handled by Nosa, Audu Maikori, Eddy Isaacs, Bigfoot of Micworx, Tune x, Ultrasound and Dr Drexx.

<span class="mw-page-title-main">Legendury Beatz</span> Nigerian record production duo

Legendury Beatz is a Nigerian record producing and songwriting duo, composed of siblings Uzezi Oniko and Okiemute Oniko. Their production style is deeply rooted in afrobeats as well as in several other genres, including hip hop, reggae fusion, moombahton and electro house.

<span class="mw-page-title-main">Bantu (band)</span> Musical artist

Bantu is a 13-piece band based in Lagos, Nigeria. Their music is a fusion of Afrofunk, Afrobeat, highlife and Yoruba music. The group features multi-instrumentalists and singers who perform as a collective.

<span class="mw-page-title-main">Only You (Nikki Laoye song)</span> 2013 single by Nikki Laoye

"Only You" is a song recorded by Nigerian singer Nikki Laoye for her second studio album The 123 Project (2014). The song was released on April 12, 2013, by Wahala Media Entertainment. It was written by Nikki Laoye and Nelson Ekperi, and produced by Rotimi Keys. Only You is set across dramatic guitar strings and soulful piano melody, where Laoye gives an ode to the love of a father. The song, which Laoye dedicated to the memory of her father received generally positive reviews from critics and went on to win her the 2013 Headies Awards for Best Female Vocal Performance and the African Union backed All Africa Music Awards in 2014 for Best Female Artiste in African Inspirational Music. In May 2016, Laoye released a reggae infused remix to the song, featuring Nigerian pop singer Seyi Shay.

References

  1. 1 2 3 Igwe, Noble (6 July 2012). "NIKKI LAOYE GOT YOU COUNTING.... THE NU SINGLE "1, 2, 3" – AVAILABLE ON SPINLET FROM 12 NOON TODAY!!!". 360 Nobs. 360 Nobs Limited. Archived from the original on 3 July 2015. Retrieved 21 May 2015.
  2. "Music: Nikki Laoye – 1-2-3". GospelCentric.com. 4 June 2013. Retrieved 21 May 2015.
  3. 1 2 "Nikki Laoye – 1-2-3". Notjustok.com. 8 July 2012. Archived from the original on 6 May 2015. Retrieved 21 May 2015.
  4. 1 2 3 "VIDEO: Nikki Laoye – 123". Notjustok.com. 8 July 2012. Archived from the original on 6 May 2015. Retrieved 21 May 2015.
  5. "Nikki Laoye's Album Review". praiseworldradio.com. 5 March 2015. Retrieved 21 May 2015.
  6. 1 2 "PHOTOS: Nikki Laoye's Upcoming Dance Video "123"". praiseworldradio.com. 9 April 2014. Retrieved 21 May 2015.
  7. "Nikki Laoye's Electrifying performance of her hit dance single, 123, at Crystal Awards 2013". NG Daily News. 3 July 2013. Retrieved 21 May 2015.
  8. "EbonyLife TV rallies Nigerian stars to perform in honour of Nelson Mandela". NG Daily News. 25 December 2013. Retrieved 21 May 2015.
  9. "#TBT: Rhythm Unplugged 2014". Flytime TV. 21 May 2015. Archived from the original on 2015-05-22. Retrieved 21 May 2015.
  10. "Nikki Laoye Clears the Air on her outfit at the Headies 2014". Hip Hop World Magazine. 7 January 2015. Archived from the original on 2015-05-22. Retrieved 21 May 2015.