1948–49 United States network television schedule

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The 1948–49 network television schedule for the four major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1948 through March 1949. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1947–48 season. This was the first season in which all four networks then in operation in the United States offered nightly prime time schedules Monday through Friday. [1] [2]

Contents

The schedule below reflects the fall lineup as it all settled into place throughout October 1948, before any subsequent time changes were made and additional new series appeared in November.

New fall series are highlighted in bold. A number of ABC's new fall shows began as early as mid-August when the network first began broadcasting a seven-night schedule. CBS and DuMont also had some new shows begin in the latter half of August. These shows are noted as such by (Aug.). NBC began airing Saturday Night Jamboree in December. [3] [4]

Several notable programs debuted during the season and within the preceding summer. The preservation of these telecasts on kinescope film vary. The Texaco Star Theater proved to be one of the most notable hits of the year with its host, Milton Berle, credited with encouraging consumers to purchase their first television set. The 1948 episodes of the Berle show are missing, but many of the 1949 episodes still exist. A short-lived series, The Laytons , was the first network television sitcom to feature an African-American in a regular supporting role, albeit a stereotypical one. No episodes have survived. The Morey Amsterdam Show , which debuted on CBS in December, introduced television audiences to Art Carney as a lead cast member. In the David Weinstein book, The Forgotten Network, similarities between Carney's role as "Charlie the Doorman" and his later Ed Norton from Cavalcade of Stars and The Honeymooners are noted. The Morey Amsterdam Show was not a ratings success. Four episodes are held by the UCLA Film and Television Archive. Toast of the Town, debuting in June 1948 and re-titled The Ed Sullivan Show in 1955 and a mainstay of Sunday night viewing, became one of the most successful and long-running programs in American television history. It would remain on the air until 1971. The premiere episode with composers Richard Rodgers and Oscar Hammerstein II and the comedy team of Dean Martin and Jerry Lewis are among the few missing telecasts.

Legend

Sunday

Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.
ABC Local programming The Southernaires Quartet Hollywood Screen Test Actors Studio Local programming
CBS The Week in Review (7:00) / Local programming (7:15) Ford Television Theatre Hour (monthly)Local programming Toast of the Town America Speaks (10:00) / Local programming (10:15)Local programming
DMN The Original Amateur Hour Local programming
NBC Mary Kay and Johnny (7:00) / Review of the Week (7:20) Admiral Presents the Five Star Revue — Welcome Aboard Author Meets the Critics Meet the Press The Philco Television Playhouse Local programming

Notes:Toast of the Town, later known as The Ed Sullivan Show , premiered June 20, 1948, at 9:00 p.m. on CBS.

On DuMont, King Cole's Birthday Party , also known as simply Birthday Party, aired from 6:00 to 6:30 p.m. Eastern Time from March to May 1949.

Monday

Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.
ABC News and Views (7:00) / Local Programming (7:15) Kiernan's Corner Quizzing the News Local Programming
CBS Local Programming (7:00) / Places Please (7:15) CBS Television News (7:30) / Face the Music (7:45)Local programming
DMN Doorway to Fame Camera Headlines (7:30) / Local programming (7:45) Champagne and Orchids (8:00) / Local programming (8:15)Local programming Court of Current Issues Local programming
NBC FallLocal programming America Song (7:30) / Camel Newsreel Theatre (7:50) The Chevrolet Tele-Theatre Americana Local programming (9:00) / Boxing From St. Nicholas Arena (9:10)
Winter Colgate Theatre

Notes: Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time. On NBC, Colgate Theatre premiered on January 3, 1949.

Tuesday

Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.
ABC News and Views (7:00) / Local programming (7:15)Movieland QuizLocal programmingAmerica's Town MeetingLocal programming
CBS The Roar of the Rails (7:00) / Local programming (7:15) CBS Television News (7:30) / Face the Music (7:45)Local programming We the People People's Platform Local programming
DMN The Alan Dale Show (7:00) / Local programming (7:15) Camera Headlines (7:30) / I.N.S. Telenews (7:45) Operation Success Local programmingBoxing From Jamaica Arena
NBC Local programmingMusical Miniatures (7:30) / Camel Newsreel Theatre (7:50) Texaco Star Theater Mary Margaret McBride Local programmingWrestling From St. Nicholas Arena

Note: Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.

Wednesday

Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.
ABC News and Views (7:00) / Local programming (7:15)Critic at Large The Gay Nineties Revue Candid Microphone (8:30) / Three About Town (8:45)Local programmingWrestling From Washington, D.C.
CBS Local programming (7:00) / Places Please (7:15) CBS Television News (7:30) / Face the Music (7:45)Kobbs' Korner Winner Take All Tournament of Champions
DMN Fall King Cole's Birthday Party Camera Headlines (7:30) / Local programming (7:45) The Laytons (Aug.) The Growing Paynes Boxing From Jamaica Arena
Mid-fall
Spring
NBC FallLocal programming You Are an Artist (7:30) / Camel Newsreel Theatre (7:50)Girl About Town The Ted Steele Show (8:30) / Story of the Week (8:45) Kraft Television Theatre Local programming (10:00) / Village Barn (10:10)
Mid-fall Picture This
Summer The Black Robe

Notes: On DuMont, King Cole's Birthday Party also was known as simply Birthday Party. The Laytons only lasted 10 episodes, from August 11 to October 13, 1948. Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.

On NBC, Picture This , hosted by Wendy Barrie, aired November 17, 1948, to February 9, 1949. The Black Robe debuted on May 18, 1949, and ran from 8:30 p.m. to 9:00 p.m. on Wednesday until it began to air at various times on Mondays during August 1949.

Thursday

Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.
ABC Fall News and Views (7:00) / Local programming (7:15)Local programming Club Seven ABC Feature FilmLocal programming
Summer Blind Date Local programming
Mid-summer Blind Date
CBS Local programming CBS Television News (7:30) / Face the Music (7:45)To the Queen's TasteLocal programming
DMN Fall The Adventures of Oky Doky Camera Headlines (7:30) / The Jack Eigen Show (7:45)Local programming Charade Quiz Wrestling From Columbia Park Arena
Summer King Cole's Birthday Party
NBC Local programming NBC Presents (7:30) / Girl of the Week (7:45) / Camel Newsreel Theatre (7:50)Princess Sagaphi (8:00) / The Nature of Things (8:15) The Swift Show The Gulf Road Show Starring Bob Smith The Bigelow Show Local programming`

Notes: On ABC, Blind Date debuted on May 5, 1949, airing from 7:30 to 8:00 p.m. Eastern Time. It moved to 9:30 p.m. during July 1949 and aired in that time slot into September 1949.

On DuMont, King Cole's Birthday Party also was known as simply Birthday Party. Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.

Friday

Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.
ABC News and Views (7:00) / Local programming (7:15) Tales of the Red Caboose (7:30) / Local programming (7:45) Teenage Book Club That Reminds Me Break the Bank Local programming
CBS Local programming (7:00) / Places Please (7:15) CBS Television News (7:30) / Face the Music (7:45)Sportsman's Quiz (8:00) / What's It Worth (8:05)Captain Billy's Mississippi Music HallLocal programming
DMN Key to the Missing Camera Headlines (7:30) / Local programming (7:45) Fashions on Parade Local programmingWrestling From Jamaica Arena
NBC FallLocal programming Musical Merry-Go-Round (7:30) / Camel Newsreel Theatre (7:50)Musical Miniatures Stop Me If You've Heard This One The Ted Steele Show (9:00) / Local programming (9:15) Gillette Cavalcade of Sports (9:30) / Greatest Fights of the Century (10:45)
Winter Your Show Time
Summer Hopalong Cassidy

Notes: From April 14, 1948, to April 22, 1949, Russ Hodges' Scoreboard aired Fridays from 6:30pm to 6:45pm ET on DuMont. Beginning July 18, 1949, The Magic Cottage aired on DuMont Monday through Friday from 6:30 to 7:00 p.m. Eastern Time.

On NBC, Your Show Time replaced Musical Miniatures on January 21, 1949. Your Show Time had premiered on NBC's East Coast stations in September 1948, and began to include NBC's Midwest stations on January 21.

Saturday

Network7:00 p.m.7:30 p.m.8:00 p.m.8:30 p.m.9:00 p.m.9:30 p.m.10:00 p.m.10:30 p.m.
ABC News and Views (7:00) / Local programming (7:15)Sports with Joe Hasel (7:30) / Local programming (7:45)Local programming
CBS FallLocal programming
SpringLocal programmingLocal programming (7:30) / Blues by Bargy (7:45-8:00)Local programming
SummerLocal programming (7:30) / Blues by Bargy (7:45–7:55)
NBC FallLocal programming Television Screen Magazine Local programming
Late fallLocal programming Saturday Night Jamboree
Winter Saturday Night Jamboree Television Screen Magazine
SpringLocal programmingLocal programming Saturday Night Jamboree Local programming
SummerLocal programming Meet Your Congress Local programming

By network

ABC

CBS

DuMont

NBC

Note: The * indicates that the program was introduced in midseason.

Bibliography

References

  1. Brooks, Tim; Marsh, Earle F. (June 24, 2009). The Complete Directory to Prime Time Network and Cable TV Shows, 1946-Present. Random House Publishing Group. p. 1195. ISBN   978-0-307-48320-1 . Retrieved April 4, 2023.
  2. McNeil, Alex (1996). Total Television: the Comprehensive Guide to Programming from 1948 to the Present (4th ed.). New York, New York: Penguin Books USA, Inc. p. 449. ISBN 0-14-02-4916-8.
  3. NBC Yearbook, National Broadcasting Company, 1937
  4. Norton, Jack (March 16, 2022). Cornstars: Rube Music in Swing Time. Lulu.com. ISBN   9781458340429.