Company type | Private |
---|---|
Industry | Accessibility |
Founded | 2007 1993 (CaptionMax) |
Founders | Josh Miller and Chris Antunes |
Headquarters | Boston, Massachusetts, United States |
Products | Closed captioning, Audio description, Subtitling |
Parent | 3Play Media |
Website | www.3playmedia.com |
3Play Media is a media accessibility platform based in Boston, Massachusetts, providing closed captioning, audio description, and subtitling services for television, video content, and podcasts. The company was founded by Josh Miller and Chris Antunes in 2007.
Founded in 2007, 3Play Media developed a range of accessibility solutions for sectors including media and entertainment, education, corporate, government, and e-learning. The company's acquisition of Captionmax, a media accessibility provider, in February 2022 expanded 3Play Media's offerings in live captioning and media accessibility services. The acquisition led to Captionmax's rebranding as 3Play Media on September 21, 2022. [1] [2]
Captionmax, established in 1993, offered closed captioning, translation, video description, and as-broadcast scripts to over 450 customers, including major broadcast and cable TV networks, studios, educational institutions, and corporations. Captionmax's acquisition of National Captioning Canada in March 2021 further expanded its media accessibility services. [3]
3Play Media's cloud-based platform combines machine learning, proprietary data sets, and automatic speech recognition with human review for accurate accessibility solutions. [4]
Closed captioning (CC) and subtitling are both processes of displaying text on a television, video screen, or other visual display to provide additional or interpretive information. Both are typically used as a transcription of the audio portion of a program as it occurs, sometimes including descriptions of non-speech elements. Other uses have included providing a textual alternative language translation of a presentation's primary audio language that is usually burned-in to the video and unselectable.
Audio description, (AD) also referred to as a video description, described video, or more precisely visual description, is a form of narration used to provide information surrounding key visual elements in a media work for the benefit of blind and visually impaired consumers. These narrations are typically placed during natural pauses in the audio, and sometimes overlap dialogue if deemed necessary. Occasionally when a film briefly has subtitled dialogue in a different language, such as Greedo's confrontation with Han Solo in the 1977 film Star Wars: A New Hope, the narrator will read out the dialogue in character.
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