3 the Hard Way

Last updated

3 the Hard Way
Origin New Zealand
Genres hip hop
Years active1994–present
  • Mighty Boy C
  • DJ Mike Mixx
Past membersDJ Damage

3 The Hard Way are a New Zealand hip hop group formed in 1994. They are best known for their two New Zealand number one singles, "Hip Hop Holiday" from 1994, and "It's On (Move to This)" from 2003. [1]

Hip hop music music genre consisting of a stylized rhythmic music that commonly accompanies rapping

Hip hop music, also called hip-hop or rap music, is a music genre developed in the United States by inner-city African Americans and Latino Americans in the Bronx borough of New York City in the 1970s. It consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching with turntables, break dancing, and graffiti writing. Other elements include sampling beats or bass lines from records, and rhythmic beatboxing. While often used to refer solely to rapping, "hip hop" more properly denotes the practice of the entire subculture. The term hip hop music is sometimes used synonymously with the term rap music, though rapping is not a required component of hip hop music; the genre may also incorporate other elements of hip hop culture, including DJing, turntablism, scratching, beatboxing, and instrumental tracks.

Hip Hop Holiday 1994 single by 3 The Hard Way

"Hip Hop Holiday" is the debut single from New Zealand hip hop group 3 The Hard Way. It reached #1 in the New Zealand singles chart and #17 in Australia. A mid-song reggae breakdown was provided by Bobbylon of the Hallelujah Picassos.

Its On (Move to This) single by 3 The Hard Way

"It’s On " is a single by New Zealand R&B group, 3 The Hard Way, released in 2003. The single entered the New Zealand singles chart at number one and was certified gold.



3 The Hard Way's first release was "Hip Hop Holiday", released on Deepgrooves Entertainment in 1994. The song spent three weeks at the top of the New Zealand singles chart, [2] selling in excess of 7,500 copies.[ citation needed ] Following the success of the record and the top-ten status of its follow-up, "Many Rivers", [1] the group released their debut album later that year, Old School Prankstas .

Deepgrooves Entertainment

Deepgrooves was an Auckland, New Zealand-based independent record label formed in 1991 by Bill Latimer, Mark Tierney and Kane Massey. Tierney left the label eighteen months after the initial release and Latimer followed two months later. Massey continued with the label for approximately ten years working as producer or executive producer on over 20 albums. Deepgrooves is widely seen as being one of the labels at the forefront of the birth of New Zealand's modern music industry in the early 1990s.

"Old School Prankstas" is the debut album by New Zealand hip-hop group, 3 The Hard Way released in 1995.

"Hip Hop Holiday" also charted in Australia, peaking at No. 17 on the ARIA singles chart, [3] and becoming the 93rd highest-selling single of 1994 in Australia. [4] The song featured an element of "Dreadlock Holiday" by 10cc. Due to a mix up with the clearance rights, all of this song's royalties now go to 10cc members Graham Gouldman and Eric Stewart.[ citation needed ]

ARIA Charts main Australian music sales charts

The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the official Australian music chart in June 1988, succeeding the Kent Music Report which had been Australia's national charts since 1974.

Dreadlock Holiday 10cc song

"Dreadlock Holiday" is a reggae song by 10cc. Written by Eric Stewart and Graham Gouldman, it was the lead single from the band's 1978 album, Bloody Tourists.

10cc English art rock band

10cc are an English rock band founded in Stockport, England, who achieved their greatest commercial success in the 1970s. The band initially consisted of four musicians – Graham Gouldman, Eric Stewart, Kevin Godley, and Lol Creme – who had written and recorded together for some three years, before assuming the name "10cc" in 1972. 10cc featured two songwriting teams, one "commercial" and one "artistic". Stewart and Gouldman were predominantly pop songwriters, who created most of the band's accessible songs. By way of contrast, Godley and Creme were the predominantly experimental half of 10cc, featuring an "art school" sensibility and cinematically-inspired writing.

At the end of 1995, after a dispute with Deepgrooves, the group decided to take a break. That break became a lengthy hiatus, and, despite recording a number of demos, it was not until a chance meeting with producer Alan Jansson in 2001 that the group signed a deal with Jansson and Simon Grigg's Joy label through Sony Music.

Simon Grigg is a New Zealand music businessman, writer, broadcaster, publisher, producer, DJ and archivist. Born in Auckland, New Zealand, he attended Palmerston North Boys High, Auckland Grammar and the University of Auckland.

Sony Music American record label

Sony Music Entertainment (SME), known as Sony Music, is an American global music conglomerate owned by Sony and incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment Inc., a subsidiary of the Japanese Sony Corporation. It was originally founded in 1929 as American Record Corporation and renamed as Columbia Recording Corporation in 1938, following its acquisition by the Columbia Broadcasting System. In 1966, the company was reorganized to become CBS Records, and Sony Corporation bought the company in 1988, renaming it under its current name in 1991. In 2004, Sony and Bertelsmann established a 50-50 joint venture known as Sony BMG Music Entertainment, which transferred the businesses of Sony Music and Bertelsmann Music Group into one entity. However, in 2008, Sony acquired Bertelsmann's stake, and the company reverted to the SME name shortly after; the buyout allowed Sony to acquire all of BMG's labels, and led to the dissolution of BMG, which instead relaunched as BMG Rights Management.

3 The Hard Way released their second album Eyes on the Prize in November 2003. It peaked at number 14 in New Zealand. [1] The first single released from this album, "It's On (Move to This)", which featured R&B singer Clement Karauti, went to No. 1 after 4 weeks on the New Zealand charts, [5] and made further New Zealand music history when 3 The Hard Way became the only NZ artist/s to take the No. 1 spot from another NZ artist twice.[ citation needed ] This time, their single replaced Scribe's "Stand Up", which went on to spend a total of 12 weeks at the top of the NZ charts. [6]

<i>Eyes on the Prize</i> (album) 2003 studio album by 3 The Hard Way

Eyes On The Prize is an album by New Zealand group, 3 The Hard Way released in 2003. It charted at number 14 in November, 2003.

Scribe (rapper) New Zealand rapper

Malo Ioane Luafutu, also called Jeshua Ioane Luafutu, and better known by his stage name Scribe, is a New Zealand hip hop rapper and recording artist of Samoan descent. His debut album, The Crusader, was released in 2003 in New Zealand where it has since been certified five times platinum, achieving two number one singles. In 2010, he featured on R&B singer J.Williams single You Got Me which reached number one on the RIANZ charts. In October 2013, Luafutu performed in Mumbai, India, and was dubbed by stunned locals as the "Scrib Dizzler", after performing dance moves on stage that were largely circular in motion.

"Stand Up" is the debut single by New Zealand rapper Scribe, from his 2003 album, The Crusader. It was released as a double A-side with "Not Many".

Former member Lance 'DJ Damage' Manuel did not rejoin the band when they reformed. [ citation needed ] The band have been quiet since.

Old School Prankstas was reissued by Joy Records in 2012.

Band members




DateTitleLabel NZ
CertificationCatalog Number
1994 Old School Prankstas Deepgrooves Entertainment 50Platinum[ citation needed ]DG037
2003 Eyes on the Prize Joy Records14Gold[ citation needed ]JOY 105


YearSingleAlbum NZ
1994"Hip Hop Holiday"Old School Prankstas117 NZ: Gold[ citation needed ]
"Many Rivers"1088
"All Around"22
2003"It's On (Move to This)"Eyes on the Prize1Gold[ citation needed ]

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  1. 1 2 3 4 5 "charts.nz > 3 the Hard Way in New Zealand Charts". Hung Medien. Retrieved 10 March 2016.
  2. "charts.nz > 3 the Hard Way – Hip Hop Holiday (song)". Hung Medien. Retrieved 10 March 2016.
  3. 1 2 Australian (ARIA Chart) peaks:
  4. "The ARIA Australian Top 100 Singles 1994". Australian Record Industry Association Ltd. Archived from the original on 25 October 2015. Retrieved 10 March 2016.
  5. "charts.nz > 3 the Hard Way – It's On (song)". Hung Medien. Retrieved 10 March 2016.
  6. "charts.nz > Scribe – Stand Up / Not Many (song)". Hung Medien. Retrieved 10 March 2016.