Aachar & Co

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Aachar & Co
Aachar & Co Poster.jpg
Poster
Directed bySindhu Sreenivasa Murthy
Written by
  • Sindhu Sreenivasa Murthy
  • Kanan Gill
  • Trilok (dialogues)
Produced by
  • Ashwini Puneeth Rajkumar
  • Gurudath A Talwar
Starring
  • Sindhu Sreenivasa Murthy
  • Vamsidhar Bhogaraju
  • Harshil Koushik
  • Anirudh Acharya
  • Jagadishwar Sukumar
CinematographyAbhimanyu Sadanandan
Edited byAshik Kusugolli
Music by Bindhumalini
Production
company
Distributed by KRG Studios
Release date
  • 28 July 2023 (2023-07-28)
Running time
103 minutes
CountryIndia
LanguageKannada

Aachar & Co [a] is a 2023 Indian Kannada-language coming-of-age comedy-drama film written and directed by Sindhu Sreenivasa Murthy and starring herself, Vamsidhar Bhogaraju, Harshil Koushik, Anirudh Acharya and Jagadishwar Sukumar. The movie marked the directorial debut of Sindhu. [1] The movie had mostly women technicians, which is a rarity in Sandalwood. [2]

Contents

The film was released on 28 July 2023. It opened to mixed to positive reviews from critics but the movie went to complete 25 days at the box office by striking a chord with the audience. [3]

Plot

The film follows Suma (Sindhu Sreenivasa Murthy) and her nine siblings of a typically orthodox family headed by Madhusudhan Aachar (Ashok), as they explore changes in patriarchy, arranged marriages, gender roles, education, and work opportunities for women in Jayanagar, Bengaluru during the 1960s and 1970s. [4] [5]

Cast

Production

The film's concept originated from Murthy's nostalgia for the "simpler times" of the late 20th century, which led her to discover the ways that women silently broke the mold and spurned stereotypes in the 1960s and 1970s. [6] [7] She pitched the story to Puneeth Rajkumar and his wife Ashwini in 2020, who both approved, produced and assisted with the film. According to Murthy, the cast and crew being mostly women had came about organically rather than being a conscious choice. [6] Although the film was set in Bengaluru, production took place in Mysore since the city better preserved the architecture of the time, with an unused staff quarters building at the University of Mysore being used for the Aachar house. [7]

Themes and influence

The movie was heavily inspired by Wes Anderson aesthetics.The film also has a gentle commentary on patriarchy and feminism. [8]

Soundtrack

The music was composed by Bindhumalini. [9] "Bengaluru's Suprabhata", based on the popular M. S. Subbulakshmi rendition of the Suprabhatam , was the first song to be released and the song became an instant hit among the audience with its catchy lyrics and the peppy track. [10] The Next release was "Pickle Song" which also became one of the chartbusters with praise for its whimsical lyrics accompanied by its cheerful music. [11]

Track listing [12]
No.TitleLyricsSinger(s)Length
1."Bengaluru's Suprabhata"Trilok TrivikramaRama Mani2:46
2."Pickle Song"Trilok TrivikramaEmmjee, Deepika Kumar, Preethi Bharadwaj, Bindhumalini Narayanaswamy 3:03
3."Baavi Kappe"Trilok Trivikrama Bindhumalini, Anjana Rajagopalan 3:54
4."Sapthaswara"Avinash BelakallaVarijashree Venugopal, Bindhumalini, Nakul Abhyankar, Anjana Rajagopalan 3:57
Total length:13:40

Reception

A critic from Deccan Herald wrote that "If you want to reminisce about the good old Bangalore, travel through its traffic-free, tree-lined lanes, breathe its crisp air and prefer your pickles saved in large ceramic jars and sparingly served in smaller ones, then 'Aachar & Co.' is homemade for you". [13] A critic from Bangalore Mirror wrote that "All in all, it is a clean movie worth a watch for the whole family". [14] A critic from The Times of India wrote that "With Bengaluru weather providing an apt backdrop, Aachar & Co makes for a perfect family outing this weekend, especially when accompanied by parents and grandparents, who can surely enjoy the nostalgia". [12] A critic from The South First wrote that "Despite some flaws, Aachar & Co. is relevant in many terms; for it talks about the essence of family bonding and how life moves on despite all the hurdles one may face in their life". [15] A critic from The New Indian Express wrote that "Achar and Co delves into essential themes such as women's empowerment, family bonding, and self-reliance, as it provides a glimpse into the life of a woman in that era. While the film can be a delightful ode to the past, it also raises a pertinent question... Have things really changed?" [16]

In contrast, a critic from The Hindu wrote that "Aachar & Co. is a harmless film, but it's hard to dismiss the fact that it exists without a bigger purpose. Even if small in scale, it could have offered us the excitement of watching a period drama on the big screen with solid writing". [17] A critic from The News Minute wrote that "Ultimately, you are likely to walk out of the hall feeling that Aachar & Co. is a bit of a missed opportunity. It's genuinely refreshing to see a woman filmmaker being backed by a mainstream entity like PRK Productions and that together, they have tried to bring something very unconventional to the fore". [18]

Accolades

Sindhu Sreenivasa Murthy was selected for the BAFTA Breakthrough Talent Award 2024-25 for this movie. [19]

Notes

  1. Aachar (variant of Acharya, Achari, etc.) is a name suffix used by Kannada Brahmins, in this case applied to the character played by Ashok. As a pun, in Hindi it also means pickle. Aachar & Co refers to Aachar's family.

References

  1. Service, Express News (27 July 2023). "I was chosen on merit, not based on gender: Director Sindhu". The New Indian Express. Retrieved 3 March 2024.
  2. "Aachar and Co to bring alive old Bengaluru". The Times of India. 6 April 2022. ISSN   0971-8257 . Retrieved 3 March 2024.
  3. "Aachar & Co on OTT: 'An entertaining and nostalgia-driven film', say audiences". OTTPlay. Retrieved 3 March 2024.
  4. "Achar & Co, led by an all-woman team, gets a release date". The New Indian Express . 4 July 2023. Archived from the original on 13 July 2023. Retrieved 1 August 2023.
  5. "Aachar & Co: The movie is about love and family, says co-writer Kanan Gill". OTTplay . 14 July 2023. Archived from the original on 2 August 2023. Retrieved 1 August 2023.
  6. 1 2 "I was chosen on merit, not based on gender: Director Sindhu". The New Indian Express. 27 July 2023. Retrieved 22 May 2025.
  7. 1 2 "Need more women directors to change narratives in Kannada films: Sindhu Sreenivasa Murthy". Udayavani . PTI. Retrieved 22 May 2025.
  8. S, Pranati A. "Kannada cinema: Debut directors shine in 2023". Deccan Herald. Retrieved 3 March 2024.
  9. "Inspiration for Achar & Co's music came from my home: Bindumalini". The New Indian Express . 27 July 2023. Archived from the original on 2 August 2023. Retrieved 1 August 2023.
  10. "Aachar & Co's Bengaluru's Suprabhata is a nostalgia-filled hit among netizens". OTTPlay. Retrieved 3 March 2024.
  11. "The Pickle Song from Aachar & Co.: Bindhumalini's song is deliciously witty, whimsical". OTTPlay. Retrieved 3 March 2024.
  12. 1 2 S., Sridevi (29 July 2023). "Aachar & Co. Movie Review : From Aachar to achar, this simple, nostalgic film works in parts". The Times of India . Archived from the original on 29 July 2023. Retrieved 1 August 2023.
  13. Mruthyunjaya, Vijay (29 July 2023). "Sweet Bengaluru nostalgia and a comedown". Deccan Herald . Archived from the original on 2 August 2023. Retrieved 1 August 2023.
  14. Reddy, Y. Maheswara (27 July 2023). "Achar & Co Movie Review: A glimpse into Bangalore". Bangalore Mirror . Archived from the original on 27 July 2023. Retrieved 1 August 2023.
  15. S. M., Shashiprasad (26 July 2023). "Aachar & Co. review: This simple coming-of-age tale is best watched with parents and grandparents". The South First. Archived from the original on 26 July 2023. Retrieved 1 August 2023.
  16. Sharadhaa, A. (29 July 2023). "'Achar & Co' movie review: A flavourful and heartwarming trip down memory lane". The New Indian Express . Archived from the original on 2 August 2023. Retrieved 1 August 2023.
  17. M. V., Vivek (28 July 2023). "'Aachar & Co.' movie review: Partly nostalgic period drama lacks emotional punch". The Hindu . Archived from the original on 28 July 2023. Retrieved 1 August 2023.
  18. Shuklaji (28 July 2023). "Aachar & Co review: Sindhu Sreenivasa Murthy's film is endearing, but lacks depth". The News Minute . Archived from the original on 28 July 2023. Retrieved 1 August 2023.
  19. https://timesofindia.indiatimes.com/entertainment/kannada/movies/news/sindhu-murthy-on-bafta-nod-its-a-huge-validation-that-im-on-the-right-path/amp_articleshow/115597743.cms