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Company type | Private |
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Industry | Public opinion research Strategic communications advice Human resources and organizational research Market research Generational research Public affairs Charitable giving and philanthropy Non-profits and associations |
Founded | July 2010 |
Founder | David Coletto |
Headquarters | , |
Key people | David Coletto (CEO) Ihor Korbabicz (president) |
Website | www |
Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario
It was founded in August 2010, [1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science. [2]
The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail , the National Post , the Toronto Star , and Sun Media newspapers. [3] [4]
In 2013, Bruce Anderson joined Abacus Data as chairman. He stepped down at the end of 2022, and David Coletto took over as chairman. [5] [6]
During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines. [7] [8]
An Abacus Data Internet survey of 1,000 respondents…