Abacus Data

Abacus Data

Company type	Private
Industry	Public opinion research Strategic communications advice Human resources and organizational research Market research Generational research Public affairs Charitable giving and philanthropy Non-profits and associations
Founded	July 2010
Founder	David Coletto
Headquarters	Ottawa, Ontario , Canada
Key people	David Coletto (CEO) Ihor Korbabicz (president)
Website	www.abacusdata.ca

Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario

History

It was founded in August 2010, ^[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science. ^[2]

The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail , the National Post , the Toronto Star , and Sun Media newspapers. ^{[3] [4]}

In 2013, Bruce Anderson joined Abacus Data as chairman. He stepped down at the end of 2022, and David Coletto took over as chairman. ^{[5] [6]}

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines. ^{[7] [8]}

References

1. Abacus Data Launches Archived January 26, 2012, at the Wayback Machine
2. "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.
3. For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun . Archived from the original on February 23, 2012. Retrieved March 5, 2012. An Abacus Data Internet survey of 1,000 respondents…
4. For example: Éric Grenier (October 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail . Retrieved March 8, 2012.
5. Coletto, David (December 13, 2022). "Changes at Abacus Data and spark*advocacy". Abacus Data | Research + Insight. Retrieved May 28, 2023.
6. "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Archived from the original on August 20, 2016. Retrieved July 15, 2016.
7. "Home". Faster Together. Archived from the original on February 11, 2023. Retrieved February 12, 2023.
8. Anderson, Bruce (August 11, 2021). "Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling". Maclean's . Archived from the original on August 17, 2021. Retrieved February 12, 2023.

External links

• Companies portal

• Official website
• Bea Vongdouangchanh (October 4, 2010). "Heard on the Hill: New polling firm to probe decision-makers…" (PDF). The Hill Times . Archived from the original (PDF) on January 28, 2012. Retrieved March 8, 2012.
• "New pollster Abacus makes a splash". David Akin's On the Hill. December 7, 2010. Archived from the original on December 25, 2011. Retrieved March 8, 2012.
• Sean Copeland (March 2011). "David Coletto CEO of Abacus Data – An Interview with a Market Research Expert". New Market Research. Archived from the original on May 17, 2012. Retrieved March 8, 2012.