Career
Ferrier started work for Corrective Services NSW as a psychologist, before joining marketing consultancy Added Value. He then left to work at Saatchi & Saatchi as a strategic planner. [5]
Ferrier then co-founded Naked Communications, APAC. Naked embraced a media neutral behavioural change model to build brands. Naked was one of Australia's most successful agencies, and helped redefine the agency model. After selling Naked, Ferrier co-created Thinkerbell - where they practice 'measured magic' - bringing together marketing science and hard core creativity. Thinkerbell was named Mumbrella's Creative and PR and Full Service Agency of The Year. [8] [9] Thinkerbell now has approximately 200 people with offices in Sydney, Melbourne and Auckland.
Ferrier also co- hosts a podcast called Black T-Shirts: XXL Creativity for Business, and co-hosted Disrupt Radio's Enterprise Breakfast with Libbi Gore. [10] He is a regular panelist on TV shows Gruen, The Project, Sunrise #mastersofspin, Celebrity Apprentice, Australia's Next Top Model, and Man Up. [11] He had a weekly segment on national radio station MMM, and ABC, where he campaigned against the evils of smoking. [12] He has commentated and/or written for TIME, The Australian, Mumbrella', B&T, Fast Company, The Guardian and the Wall Street Journal. [9] [13] [14]
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