Adam Ferrier

Last updated

Adam Ferrier is an Australian psychologist, writer and creative strategist. [1]

Contents

Adam Ferrier
NationalityAustralian
OccupationPsychologist

Education

Ferrier holds bachelor's degree in Commerce and Arts (Psychology) from Murdoch University, Postgraduate Diploma in Psychology from Bond University and Master of Psychology (clinical) from Western Sydney University. His masters thesis was on 'Identifying the underlying constructs of cool people' [2] (Published on Figshare [3] ). [4] [5] [6] [7]

Career

Ferrier started work for Corrective Services NSW as a psychologist, before joining marketing consultancy Added Value, here he was a cool hunter and also published his thesis on cool.  He then left to work at Saatchi & Saatchi. [5]

Ferrier then co-founded Naked Communications, APAC. Naked embraced a behavioural change model whilst building brands and was one of Australia's most successful agencies. After selling Naked Adam co-created THINKERBELL - where he practices 'measured magic' - bringing together marketing science and hard core creativity. Thinkerbell was named Mumbrella's Creative and PR and Full Service Agency of The Year. [8] [9]

Media career

Ferrier co- hosts a podcast called Black T-Shirts: XXL Creativity for Marketers, and co-hosts Disrupt Radio's Enterprise Breakfast with Libbi Gore. [10] He is a regular panelist on TV shows Gruen, The Project, Sunrise #mastersofspin, Celebrity Apprentice, Australia's Next Top Model, and Man Up. [11] He had a weekly segment on national radio station MMM, and ABC, where he campaigned against the evils of smoking . [12] He has commentated and/or written for TIME, The Australian, Mumbrella', B&T, Fast Company, The Guardian and the Wall Street Journal. [9] [13] [14]

Selected publications

Ferrier has published two books on marketing: The Advertising Effect: How to Change Behaviour (Oxford, 2014) and Stop Listening to the Customer: Try Hearing Your Brand Instead (Wiley, 2020). He has also contributed to other books and has created a board games called The Analyst (a game), published by After8 Games. [15] [16] [17]

Personal Life

Ferrier is married to Anna, and has two children.[ citation needed ]

Related Research Articles

<span class="mw-page-title-main">Solo (Australian soft drink)</span> Australian lemon-flavoured soft drink

Solo is an Australian, lemon-flavoured, carbonated soft drink currently manufactured under license by Asahi Breweries. First launched by Tarax in 1968 and fell to Cadbury after a takeover in 1974, its lemon flavour is inspired by Australian pubs' traditional and popular non alcoholic 'pub squash' beverage. The drink's recognition amongst the Australian population has been attributed to the brand's long lasting "Solo Man" marketing campaign, featuring numerous Australian actors. Solo and Asahi Holdings operates in the soft drink manufacturing industry along with various other brands such as Coca-Cola. The usual 375mL can of Solo contains 43.1 grams of sugar. There are and have been in the past, various versions of Solo available. These include Solo Zero, which uses artificial sweetener instead of sugar and there has also been a lemon and lime flavoured variant of the original recipe.

M&C Saatchi Group is an international communications company, formed in May 1995 as an advertising agency. With more than 2,400 staff, the group has its headquarters in London, and offices in several other countries.

<span class="mw-page-title-main">Geoffrey Miller (psychologist)</span> American evolutionary psychologist (born 1965)

Geoffrey Franklin Miller is an American evolutionary psychologist, author, and associate professor of psychology at the University of New Mexico. He is known for his research on sexual selection in human evolution.

<span class="mw-page-title-main">Bartle Bogle Hegarty</span> British global advertising agency

Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.

<span class="mw-page-title-main">Kevin Roberts (businessman)</span> British businessman (born 1949)

Kevin John Roberts is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016. He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.

<span class="mw-page-title-main">Smart (advertising agency)</span> Australian advertising agency

SMART is an independent Australian advertising agency with offices in Sydney, Melbourne and Brisbane. SMART was launched in 2000 as a boutique creative agency. Over the next decade the business grew to become Australia's largest independent agency and was described by AdNews Magazine as "one of the best known independent advertising agency success stories in the country". SMART's founders created the most awarded campaign in the history of the Cannes Lions International Festival of Creativity, Dumb Ways to Die.

<span class="mw-page-title-main">Nathan Leigh Jones</span> Musical artist

Nathan Leigh Jones is an Australian musician, public speaker and voice over artist. He has an honours degree in psychology and researches the effects of music and words on emotion. He also teaches in the area of communication.

Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.

<i>Campaign</i> (magazine) Global business magazine

Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.

Y&R ANZ is an Australasian advertising agency. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).

<span class="mw-page-title-main">Tony Granger</span>

Tony Granger is the global chief creative officer of the New York-based global advertising agency Young & Rubicam.

<span class="mw-page-title-main">Anomaly (advertising agency)</span>

Anomaly is an advertising agency based in New York City.

Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.

<span class="mw-page-title-main">Blink (company)</span> British production company

Blink is a British development studio and production company. They make TV series, commercials, music videos, short films, branded content and video games. The company structure comprises Blink Industries, Blinkink, Blink Productions and Blink Games. The group operates from 3 studio locations in London.

the7stars Media agency in the United Kingdom

the7stars is UK's largest independent media planning and buying agency. The agency provides media and advertising services to clients, including media planning and buying, creative strategy and content creation, partnerships, insight and analytics, and strategic services.

The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939.

LID Publishing, more commonly referred to as "LID", is a publishing and communications company founded in 1993. Specialising in general business publications for the professional reader LID is headquartered in Madrid and London with satellite offices in Mexico City, Shanghai, New Delhi, New York City, Buenos Aires and Bogotá. LID is a member of The Business Publishers Roundtable.

Kim Gehrig is an Australian director whose body of work spans television shows, commercials, music videos, documentaries, short films and branded entertainment. Gehrig directed "The Woman Who Ate Photographs", an episode of Apple TV+ series, "Roar", starring Nicole Kidman. Her notable commercial works include Run This Town and Stay for Rihanna's Super Bowl LVII Halftime Show,The Greatest for Apple, Viva La Vulva for Libresse, Life Needs Truth for The New York Times, the This Girl Can campaign, and work for many more for brands including Airbnb, Google, Lyft, Nike, IKEA, GAP, and Amnesty International. In music videos, Gehrig has collaborated with artists such as Chaka Khan, Brittany Howard, Wiley, Calvin Harris, and Basement Jaxx. In 2023, Gehrig became the 2nd woman of all time to win the DGA Award for Outstanding Directorial Achievement in Commercials and her films have won a plethora of awards including Cannes Lions, D&AD pencils, BTAA Arrows and UKMVA's.

Bastion is a global marketing and advisory company headquartered in the Melbourne, Australia suburb of Cremorne, Victoria. It is reportedly the largest independent marketing and communications group in Australia and New Zealand, and was founded in 2009 by former professional Australian rules footballer Fergus Watts. Watts serves as the company's executive chairman.

Steven Grasse is an American advertising executive, author, distillery owner and the founder of Quaker City Mercantile. Throughout his career, Grasse has cultivated an avant-garde image, and he was called the "punk rock prince of small-batch spirits" by Alex Halberstadt. On March 14, 2023, Grasse was recognized as one of the "Drinks Innovators of the Year" by Food & Wine for his work with Tamworth Distilling.

References

  1. ↑ "Adam Ferrier's five tips to creativity - AdNews". www.adnews.com.au. Retrieved 2023-08-16.
  2. ↑ "Adam Ferrier | AdForum Talent: The creative industry network".
  3. ↑ Ferrier, Adam (2013). "Identifying the Constructs That Underlie the Concept of a Cool Person". doi:10.6084/m9.figshare.888378.v1.
  4. ↑ "Adam Ferrier Biography | Booking Info for Speaking Engagements". www.allamericanspeakers.com. Retrieved 2023-08-16.
  5. 1 2 "Orientation 2017". LCI Melbourne | Art & Design | Institute of Higher Education. Archived from the original on 2022-10-20. Retrieved 2023-08-16.
  6. ↑ "Who the hell is Adam Ferrier?". 24 November 2015.
  7. ↑ "The secret of cool". 5 December 2002.
  8. ↑ "Adam Ferrier (Consumer Psychologist & Founder of Thinkerbell) | BSPHN". www.bsphn.org.uk. Retrieved 2023-08-16.
  9. 1 2 Molloy, Shannon (2023-05-18). "What are you doing to get people back to your offices?". Mumbrella. Retrieved 2023-08-16.
  10. ↑ "Adam Ferrier on the 3 Keys to Understanding Consumer Behaviour | LBBOnline". www.lbbonline.com. Retrieved 2023-08-16.
  11. ↑ "Adam Ferrier". Legends & Leaders. Retrieved 2023-08-16.
  12. ↑ Ferrier, Adam (2012-08-19). "Victory against an evil market". ABC News. Retrieved 2023-08-16.
  13. ↑ Shotton, Richard (2015-10-28). "The Pratfall effect and why brands should flaunt their flaws". The Guardian. ISSN   0261-3077 . Retrieved 2023-08-16.
  14. ↑ "Adam Ferrier | Business | International Speakers Group". 2016-09-20. Retrieved 2023-08-16.
  15. ↑ ThriftBooks. "Adam Ferrier Books | List of books by author Adam Ferrier". ThriftBooks. Retrieved 2023-08-16.
  16. ↑ "Books by Adam Ferrier". Dymocks. Retrieved 21 August 2023.
  17. ↑ "Adam Ferrier - AbeBooks". www.abebooks.co.uk. Retrieved 2023-08-16.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.