In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is a sans-serif one. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular and particularly often used for book printing and body text.
Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction.
In typography, the x-height, or corpus size, is the distance between the baseline and the mean line of lower-case letters in a typeface. Typically, this is the height of the letter x in the font, as well as the letters v, w, and z. One of the most important dimensions of a font, x-height is used to define how high lower-case letters without ascenders are compared to the cap height of upper-case letters.
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. Myriad was intended as a neutral, general-purpose typeface that could fulfill a range of uses and have a form easily expandable by computer-aided design to a large range of weights and widths.
Robert Joseph Slimbach is Principal Type Designer at Adobe, Inc., where he has worked since 1987. He has won many awards for his digital typeface designs, including the rarely awarded Prix Charles Peignot from the Association Typographique Internationale, the SoTA Typography Award, and repeated TDC2 awards from the Type Directors Club. His typefaces are among those most commonly used in books.
In metal typesetting, a font was a particular size, weight and style of a typeface. Each font was a matched set of type, one piece for each glyph, and a typeface consisting of a range of fonts that shared an overall design.
Multiple master fonts are an extension to Adobe Systems' Type 1 PostScript fonts, now superseded by the advent of OpenType and, in particular, the introduction of OpenType Font Variations in OpenType 1.8, also called variable fonts.
A swash is a typographical flourish, such as an exaggerated serif, terminal, tail, entry stroke, etc., on a glyph. The use of swash characters dates back to at least the 16th century, as they can be seen in Ludovico Vicentino degli Arrighi's La Operina, which is dated 1522. As with italic type in general, they were inspired by the conventions of period handwriting. Arrighi's designs influenced designers in Italy and particularly in France.
Minion is a serif typeface released in 1990 by Adobe Systems. Designed by Robert Slimbach, it is inspired by late Renaissance-era type and intended for body text and extended reading. Minion's name comes from the traditional naming system for type sizes, in which minion is between nonpareil and brevier, with the type body 7pt in height. As the historically rooted name indicates, Minion was designed for body text in a classic style, although slightly condensed and with large apertures to increase legibility. Slimbach described the design as having "a simplified structure and moderate proportions." The design is slightly condensed, although Slimbach has said that this was intended not for commercial reasons so much as to achieve a good balance of the size of letters relative to the ascenders and descenders.
Centaur is a serif typeface by book and typeface designer Bruce Rogers, based on the Renaissance-period printing of Nicolas Jenson around 1470. He used it for his design of the Oxford Lectern Bible. It was given widespread release by the British branch of Monotype, paired with an italic designed by calligrapher Frederic Warde and based on the slightly later work of calligrapher and printer Ludovico Vicentino degli Arrighi. The italic has sometimes been named separately as the "Arrighi" italic.
Arno, or Arno Pro is a serif type family created by Robert Slimbach at Adobe intended for professional use. The name refers to the river that runs through Florence, a centre of the Italian Renaissance. Arno is an old-style serif font, drawing inspiration from a variety of 15th and 16th century typefaces. Slimbach has described the design as a combination of the period's Aldine and Venetian styles, with italics inspired by the calligraphy and printing of Ludovico degli Arrighi.
The Adobe Originals program is a series of digital typefaces created by Adobe Systems from 1989 for professional use, intended to be of extremely high design quality while offering a large feature set across many languages. Many are strongly influenced by research into classic designs from the past and calligraphy. Adobe Originals fonts are sold separately or with Adobe products such as InDesign.
Utopia is the name of a transitional serif typeface designed by Robert Slimbach and released by Adobe Systems in 1989.
University of California Old Style is a serif font designed by Frederic Goudy and created for the University of California Press from 1936–8. It is one of Goudy's most popular serif fonts.
Cloister is a serif typeface that was designed by Morris Fuller Benton and published by American Type Founders from around 1913. It is loosely based on the printing of Nicolas Jenson in Venice in the 1470s, in what is now called the "old style" of serif fonts. American Type Founders presented it as an attractive but highly usable serif typeface, suitable both for body text and display use.
Source Sans Pro is a sans serif typeface created by Paul D. Hunt for Adobe. It is the first open-source font family from Adobe, distributed under the SIL Open Font License.
Goudy Sans is a sans-serif typeface designed by Frederic Goudy around 1929–1931 and published by Lanston Monotype.
The Golden Type is a serif font designed by artist William Morris for his fine book printing project, the Kelmscott Press, in 1890. It is an "old-style" serif font, based on type designed by engraver and printer Nicolas Jenson in Venice around 1470. It is named for the Golden Legend, which was intended to be the first book printed using it. The original design has neither an italic nor a bold weight, as neither of these existed in Jenson's time.
