Adolfo Cano

Last updated
Adolfo Cano
Born1987
Mexico City
Occupation(s)Digital Journalist, Entrepreneur
OrganizationCultura Colectiva
Website https://culturacolectiva.com/

Adolfo Cano Contreras (Mexico City, 1987) is a Mexican communicator, entrepreneur and digital promoter. He is one of the founders of the digital platform Cultura Colectiva created in 2013 in Mexico, and chairman of the board of directors. [1]

Contents

Development

With a background in marketing, he is one of the Mexican pioneers of communication based on technology and entertainment. The Cultura Colectiva platform reached a growth of 500% per year in a short time. [2]

The digital platform emerged as a way to spread the cultural and artistic life arising from the parties that he organized in partnership with Jorge del Villar and Luis Enriquez, the other founding partners. In those days they were able to bring together a good atmosphere, lights, music, DJ, drinks, guests and muralists painting live. [3] They noticed that there was no media aimed at young people and focused on the dissemination of Mexican talent in art and culture. So they decided to take the plunge, each investing 25,000 pesos. [4]

The early project was disperse in different lines of business: parties, a restaurant, an art gallery, an online store and artistic workshops that promoted culture and creativity. Everything produced contents for the digital project, which was already being posted on social networks such as Facebook and Twitter, but it was not profitable.

In 2014 they were on the verge of closing and solved the business feasibility by focusing on its digital dimension. They created the website and continued with the spread on social networks. [4]

Cano was able to turn Cultura Colectiva into one of the most influential digital media in Mexico. Among the successes is being the first digital media to interview the President of Mexico, Enrique Peña Nieto. [5] He has been one of the pioneers in the dissemination of Latin American culture and emerging art in digital media, [6] allowing their interaction. [7] Using artificial intelligence, he created content tailored to the Internet user's tastes, to which he added a good headline and photographs, [8] achieving an emotional communication. [9]

As a speaker, he has participated in prominent events promoting digital culture in Mexico and the United States, such as Harvard University's Mexico Conference 2.0. [10] He was also one of the 30 entrepreneurs of the future chosen by Forbes in 2016. [11]

In 2017 he got the Dalus Mexico II fund to invest in the Cultura Colectiva platform 72.4 million pesos, accounting for 15% of the capital. [5] The expansion of the platform has achieved great development among Latin American audiences in the United States, where they also opened headquarters in New York. [12]

Audiovisual Production

The next step was audiovisual production, with series of five minutes and no more than ten chapters, in association with Argos Comunicación. [12] The platform receives 36.3 million unique visits per month in 2021 and is on the same level as The New York Times and The Guardian in terms of video views, with 700 million video views per month. [4]

Cano thinks that digital journalism must reinvent itself with digital in order not to die and acquire the strength we need to consume it. He believes that change is necessary and that many times it is fear that prevents progress, "you have to unlearn to understand what happens in digital and social networks. It is a time when you have to stop being afraid and try more networks". [12]

Tegger

Cano is the founder of the company "Tegger", a startup for the collection of data that pays for this information and that has been including many companies of the Mexican digital economy and the platform Cultura Colectiva itself.  By requesting explicit permission from the users of its platform or other browsing spaces, the data is obtained and remunerated with cryptocurrencies. [13]

NZT Capital

In 2021 Adolfo Cano founded NZT Capital, a company that provides information about the world of cryptocurrencies and virtual assets. [14]

Related Research Articles

<i>This Is Silvia Pinal</i> Mexican TV series or program

Silvia Pinal, frente a ti is a Mexican biographical television series directed by Carla Estrada and Mónica Miguel based on the life of the Mexican producer and actress Silvia Pinal. It stars Itatí Cantoral as the titular character. The series premiered on Las Estrellas on 24 February 2019 and ended on 22 March 2019.

<span class="mw-page-title-main">Cultura Colectiva</span>

Cultura Colectiva is a Mexico-based digital media publisher. It publishes content designed to be shared over social media networks targeted at a Latin American audience. It currently ranks third among the most read digital native media publishers in Mexico and one of the 10 most important in Latin America. The CEO of Cultura Colectiva is Luis Andrés Enríquez.

<i>Doña Flor y sus dos maridos</i> Mexican telenovela

Doña Flor y sus dos maridos, is a Mexican telenovela produced by Eduardo Meza for Televisa that premiered on Las Estrellas on 25 March 2019 and ended on 21 June 2019. The show is based on the 1966 Brazilian novel of the same name written by Jorge Amado. Production began on 22 November 2018 in Mexico City, and it stars Ana Serradilla, Sergio Mur, and Joaquín Ferreira.

<i>Esta historia me suena</i> Mexican anthology television series

Esta historia me suena is a Mexican anthology television series produced by Genoveva Martínez for Televisa, that premiered on Las Estrellas on 13 May 2019. The series stars María José and Jan Carlo Bautista. The series tackles intense current issues, with song titles inspiring an episode storyline.

<i>Vencer el desamor</i> Mexican telenovela

Vencer el desamor is a Mexican telenovela that aired on Las Estrellas from 12 October 2020 to 19 February 2021. The series is produced by Rosy Ocampo. The series is part of the "Vencer" franchise, whose first production was Vencer el miedo.

<i>Te acuerdas de mí</i> Mexican telenovela by Televisa

Te acuerdas de mí is a Mexican telenovela that aired on Las Estrellas from 18 January 2021 to 3 May 2021. The series is produced by Carmen Armendáriz. It is an adaptation of the Turkish series Night Queen, and stars Gabriel Soto and Fátima Molina.

<i>¿Qué le pasa a mi familia?</i> Mexican telenovela

¿Qué le pasa a mi familia? is a Mexican telenovela that aired on Las Estrellas from 22 February 2021 to 11 July 2021. The series is produced by Juan Osorio. It is an adaptation of the South Korean series What Happens to My Family?, and stars Diana Bracho, Mané de la Parra, and Eva Cedeño.

<i>S.O.S me estoy enamorando</i> Mexican telenovela

S.O.S me estoy enamorando is a Mexican telenovela that aired on Las Estrellas from 6 September 2021 to 16 January 2022. The series is produced by Lucero Suárez. It is an adaptation of the Argentine telenovela El sodero de mi vida, and stars Irán Castillo and Daniel Arenas. Production began on 31 May 2021.

<i>Vencer el pasado</i> Mexican telenovela

Vencer el pasado is a Mexican telenovela that aired on Las Estrellas from 12 July 2021 to 5 November 2021. The series is produced by Rosy Ocampo. The series is the third production of the "Vencer" franchise. The series deals with many issues such as digital bullying, abuse of social media, and abortion. It stars an ensemble cast led by Angelique Boyer, Sebastián Rulli, Erika Buenfil, Africa Zavala, Manuel "Flaco" Ibáñez, Leticia Perdigón, Ferdinando Valencia, and Horacio Pancheri.

<i>Esta historia me suena</i> season 4 2021 Mexican television season

The fourth season of Esta historia me suena aired from 26 July 2021 to 3 September 2021 on Las Estrellas. The season is produced by Genoveva Martínez and Televisa. The season will consist of thirty one-hour episodes. The episodes are named after songs from the 1990s.

<i>Los ricos también lloran</i> (2022 TV series) Mexican telenovela

Los ricos también lloran is a Mexican television series produced by W Studios for TelevisaUnivision. It aired on Las Estrellas from 21 February 2022 to 13 May 2022. It is a reboot based on the 1979 Mexican telenovela of the same name, and the fourth production of the Fábrica de sueños franchise. The series stars Sebastián Rulli and Claudia Martín.

<i>Amor dividido</i> Mexican telenovela

Amor dividido is a Mexican telenovela that aired on Las Estrellas from 17 January 2022 to 12 June 2022. The series is produced by Angelli Nesma Medina for TelevisaUnivision. It is an adaptation of the Colombian telenovela Allá te espero. It stars Eva Cedeño, Gabriel Soto, Arturo Peniche, Irina Baeva, and Andrés Palacios.

<i>Tu cara me suena</i> (American TV series) season 2 Season of television series

The second season of Tu cara me suena premiered on Univision and Las Estrellas on March 27, 2022. The series is the American Spanish-language version of the Endemol format Your Face Sounds Familiar. This season features eight celebrities that compete in a song and dance number while impersonating iconic singers. Ana Brenda Contreras and Rafael Araneda returned as hosts. Angélica Vale and Charytín Goyco returned to the judging panel. Edén Muñoz and Víctor Manuelle joined as judges, replacing Jesús Navarro and Kany García. On May 8, 2022, Michael Stuart was declared the winner of the season.

<i>Esta historia me suena</i> season 5 Season of television series

The fifth season of Esta historia me suena aired on Las Estrellas from 13 June 2022 to 15 July 2022. The season is produced by Genoveva Martínez and Televisa. The season consists of twenty-five episodes.

<i>Mi camino es amarte</i> Mexican telenovela

Mi camino es amarte is a Mexican telenovela that aired on Las Estrellas from 7 November 2022 to 12 March 2023. The series is produced by Nicandro Díaz González. It is an adaptation of the Chilean telenovela El camionero, created by Luis López Aliaga. It stars Susana González, Gabriel Soto, Mark Tacher and Ximena Herrera.

References

  1. ↑ "Hablamos con Adolfo Cano, socio fundador de Cultura Colectiva". Revista Central (in Spanish). 2018-07-23. Retrieved 2021-05-31.
  2. ↑ "Adolfo Cano de Cultura Colectiva: Nuestros contenidos surgen de algoritmos a partir de los gustos de la audiencia". PRODU.COM (in Spanish). 2017-06-14. Retrieved 2021-05-31.
  3. ↑ "Adolfo Cano - Una Mente Brillante". www.magzter.com. Retrieved 2021-06-03.
  4. 1 2 3 Velázquez, Franck (2018-03-02). "Los emprendedores que crearon el medio digital con mayor audiencia". Entrepreneur (in Spanish). Retrieved 2021-05-31.
  5. 1 2 Bermúdez, Daniela. "Cultura Colectiva es el primer nativo digital que entrevista a un presidente de México". El Economista. Retrieved 2021-05-31.
  6. ↑ "Una mirada a Cultura Colectiva desde su interior". Style by ShockVisual (in Mexican Spanish). 2016-04-19. Retrieved 2021-05-31.
  7. ↑ "Adolfo Cano". RSVPOnline. Retrieved 2021-05-31.
  8. ↑ "Adolfo Cano de Cultura Colectiva: Nuestros contenidos surgen de algoritmos a partir de los gustos de la audiencia". PRODU.COM (in Spanish). 2017-06-14. Retrieved 2021-05-31.
  9. ↑ "Adolfo Cano | WAN-IFRA Events". events.wan-ifra.org. Archived from the original on 2021-04-12. Retrieved 2021-05-31.
  10. ↑ "Conoce a los ponentes de la Mexico Conference 2.0, de la Universidad de Harvard". www.publimetro.com.mx. 17 January 2019. Retrieved 2021-05-31.
  11. ↑ Staff, Forbes (2017-11-10). "Endeavor reconoce a emprendedores de Clip y Casa Dragones". Forbes México (in Mexican Spanish). Retrieved 2021-05-31.
  12. 1 2 3 "Hablamos con Adolfo Cano, socio fundador de Cultura Colectiva". Revista Central (in Spanish). 2018-07-23. Retrieved 2021-05-31.
  13. ↑ Nava, Diana (26 September 2018). "Cultura Colectiva te pagará por tus datos con su propia criptomoneda". El Financiero (in Spanish). Retrieved 2021-05-31.
  14. ↑ "Adolfo Cano, fundador de Cultura Colectiva, lanza NZT para impulsar el ecosistema cripto en México". EL ECONOMISTA (in Spanish). Retrieved 2022-02-02.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.