Industry | Digital Media |
---|---|
Founded | October 23, 2013 in Mexico City |
Founder | Luis Enríquez, Adolfo Cano and Jorge Del Villar |
Headquarters | Cuauhtémoc, Mexico City, Mexico |
Website | culturacolectiva |
Cultura Colectiva is a Mexico-based digital media publisher. [1] It publishes content designed to be shared over social media networks targeted at a Latin American audience. [2] It currently ranks third among the most read digital native media publishers in Mexico [3] and one of the 10 most important in Latin America. [4] The CEO of Cultura Colectiva is Luis Andrés Enríquez. [5]
The company was founded in 2013 in Mexico City by Jorge del Villar, Adolfo Cano and Luis Enríquez. [3] It started as a community on Facebook under the name “Cultura Colectiva”. [6] They launched Cultura Colectiva Plus, a Facebook page publishing content in English aimed at an audience in the US in 2016. [7]
In August 2017, Cultura Colectiva gained recognition after they became the first website to conduct an interview with the Mexican president Enrique Peña Nieto. [8] As of January 2018, Cultura Colectiva’s platforms have gained over 30mn followers [4] and the website receives 70mn monthly visits [6] with half of its users coming from Mexico and the other half from Latin America and the United States. [9] In December 2017, the company opened their office in New York. [6]
In July 2017, Dalus Capital acquired 15% of the company in a deal worth 72.4mn pesos (~$4mn). [10]
The content generated is based on algorithms that predict the sharing likelihood of each piece. [6] Cultura Colectiva has employed a team of 10 data scientists to use technology to facilitate business decisions. [4]
In 2017, the company worked with Argos to produce three web series – Rest in peace, Top Ten, and Hotel Victoria. [11]
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