Adria Mobil is a Slovene speciality vehicle manufacturer company based in Novo Mesto that specializes in production of travel trailers and recreational vehicles. The company's products are branded under under the "Adria" brand name, and it markets and sells its entire stock within the European single market. [1] Adria motorhomes are commonly based on Fiat and Mercedes vehicles. [2]
The company has a 6.5 percent market share on the European market and ranks sixth among the most successful European producers in the basic programme, caravans and motorhomes. [3]
The company was established in 1965 as a part of Industrija motornih vozil (a "basic organization of associated labour," as companies were termed in Yugoslavia) and became autonomous in 1990. [1]
In 1982, Adria launched its first motorhome, the Adriatik.
In 1996, Adria was transferred to the new company Adria Mobil. [4]
In 1998, Adria launched the Coral low-profile motorhome range, then in 2010 the Sonic integral motorhome. [5]
In 2007, Adria acquired the Spanish mobile home manufacturer Sun Roller. [6] [7]
In 2015, the manufacturer celebrated its 50th anniversary by launching a specific collection of its Twin and Matrix models, recognizable by their metallic silver bodywork. [8]
Adria was acquired by the French firm Trigano, one of the largest recreational vehicle companies in Europe, in 2017. [9] [10] [11] [12]
Adria Holidays is a subsidiary of Adria Mobil and offers complementary tourism services in spirit of Adria Mobil's product development for active spending of spare time.
Main offerings of Adria Holidays are:
A recreational vehicle, often abbreviated as RV, is a motor vehicle or trailer that includes living quarters designed for accommodation. Types of RVs include motorhomes, campervans, coaches, caravans, fifth-wheel trailers, popup campers, and truck campers.
Industrija Motornih Vozil was a car manufacturer based in Novo Mesto, Slovenia.
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