Advertising education

Advertising has been taught around the world for over 100 years.

Advertising education began with three independent disciplines: psychology, business and journalism. The eldest one - psychology is studied since 1862 at the University of Heidelberg. First classes in business were offered in the University of Louisiana, nowadays Tulane University. Earliest marketing course started in 1901 at the University of Michigan. First person who implemented plan for school of journalism was General Robert E.Lee in 1869. ^[1]

Originating at New York University with the course "Advertising", the subject is now offered through certificate, bachelors, masters, and doctorate programs in over 150 academic institutions. ^[2]

Along with advertising's role in higher education, professional advertising associations such as American Advertising Federation, American Association of Advertising Agencies (AAAA) provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of and the Advertising Education Foundation work to research advertising, its functions and its future, as well as provide a variety of educational resources to students. ^[3]

An emerging platform for advertising education is the student-run advertising agency, an education-based marketing partnership between a for-profit company and a student group or a classroom. This method of teaching advertising fuses academic theories with practical applications.

References

1. Ross, Billy I.; Richards, Jef I. (2008). A century of advertising education. American Academy of Advertising. ISBN   978-0-931030-36-9.
2. Ross, Billy. Advertising Education. Advertising Education Publications, 2006. Print. "Archived copy" (PDF). Archived from the original (PDF) on 2010-06-12. Retrieved 2009-09-08.
3. American Academy of Advertising