Alakada: Bad and Boujee

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Alakada: Bad and Boujee
Alakada Bad and Boujee.jpg
Directed by Adebayo Tijani
Produced byToyin Abraham
Starring
Music byDavison Slice Onyemali
Production
companies
FilmOne Studios
Toyin Abraham Productions
Release date
  • 20 December 2024 (2024-12-20)
Running time
120 minutes
Country Nigeria
LanguagesEnglish
Yoruba

Alakada: Bad and Boujee is a 2024 Nigerian English-language comedy-drama film directed by Adebayo Tijani and written by Toyin Abraham. It serves as a continuation of the Alakada film series. [1] The film stars Toyin Abraham, Odunlade Adekola, Ini Edo, Bimbo Akintola Ronke Odusanya, and Okusanya Lolade, with Yhemolee, Ik Ogbonna, and Chimezie Imo playing supporting roles. The film follows the escapades of Yetunde Animashaun, a young woman from a humble background who pretends to be part of the elite to navigate social situations.

Contents

The film was released in Nigeria on December 20, 2024, by Filmone Distribution. Alakada: Bad and Boujee grossed ₦134 million during its opening week, indicating a strong Nigeria Box office performance and significant audience interest. This revenue contributed to the film's commercial success in its initial release period. [2]

Synopsis

The story follows Yetunde, a self-proclaimed social media influencer who creates a glamorous online persona with the help of her friends, Rebecca and Abebi. Driven by a relentless desire for fame, validation, and acceptance in elite circles, Yetunde pursues popularity despite her humble background. As the narrative progresses, she is compelled to confront her insecurities and learns the value of staying true to herself.

Cast

The additional cast of Alakada: Bad and Boujee includes a range of Nigerian actors and musicians, both established and emerging, such as King Sunny Ade and Portable. [3] [4] [5] Their performances contribute to the film's comedic and narrative elements. [6]

Production

On May 1, 2024, Toyin Abraham announced that the fifth installment of the Alakada film series would be released in December 2024. She will write and direct the film, which will be produced under her production company. [7] This follows the success of previous films in the franchise, including Alakada (2009), Alakada 2 (2013), Alakada Reloaded (2017), and Fate of Alakada (2020). [8]

In November 2024, Toyin Abraham confirmed that King Sunny Ade would make a special appearance in Alakada: Bad and Boujee after sharing a video of the 78-year-old singer arriving at the film's location. She announced on her Twitter account, writing, “Someone special is in #Alakadabadandboujee. He made my dream come true." [4]

Release

Alakada: Bad and Boujee had its world premiere in Lagos on December 15, 2024, and was theatrically released by Filmone Distribution in Nigeria on December 20. [9]

Reception

Box office

Alakada: Bad and Boujee earned ₦6.6 million on its opening day. [10] It opened at number two at the Nigeria Box office, with an opening weekend gross of ₦60 million, finishing as number two new release for that week. [11] The Guardian Nigeria reported that Toyin Abraham stated the film had earned approximately ₦134 million from ticket sales across cinemas in Nigeria within the first seven days of its release. [12]

Critical response

In a positive review for the Premium Times , Augustine Abu gave the film five out of ten stars, applauding Toyin Abraham for his acting while also praising the film for " offering a sharp commentary on modern societal pressures". however he stated that movie doesn't reveal anything new and doesn't stray away from its previous movies Alakada. [13]

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References

  1. ↑ "'Alakada' Returns with New Sequel 'Bad and Boujee' – THISDAYLIVE". www.thisdaylive.com. Retrieved 2024-12-29.
  2. ↑ Fasan, Yewande (2024-12-27). "Toyin Abraham's 'Alakada: Bad and Boujee' hits N134m in seven days". The Nation Newspaper. Retrieved 2024-12-29.
  3. ↑ Chukwuani, Victoria (2024-11-30). "King Sunny Ade joins Toyin Abraham's Alakada: Bad and Boujee". TheNewsGuru. Retrieved 2024-12-29.
  4. 1 2 Sulaimon, Muhibat (2024-11-30). "VIDEO: Sunny Ade joins cast of Toyin Abraham's 'Alakada'". TheCable Lifestyle. Retrieved 2024-12-29.
  5. ↑ Sulaimon, Muhibat (2024-12-13). "TRAILER: Portable makes acting debut in 'Alakada! Bad and Boujee'". TheCable Lifestyle. Retrieved 2024-12-29.
  6. ↑ Abu, Augustine (2024-12-14). "In 'Alakada! Bad and Boujee', Portable is in his elements". Premium Times Nigeria. Retrieved 2024-12-29.
  7. ↑ Orimemi, Victory (2024-05-01). "Toyin Abraham announces new sequel for 'Alakada'". TheCable Lifestyle. Retrieved 2024-12-29.
  8. ↑ YNaija (2024-05-01). "Toyin Abraham Announces The Sequel of 'Alakada' With "Alakada! Bad and Boujee", Set For Release In December 2024 » YNaija". YNaija. Retrieved 2024-12-29.
  9. ↑ ADEKUNLE, MUSA (2024-12-16). "'Bad and Boujee': Best-dressed celebs at Toyin Abraham's 'Alakada'". The Guardian Nigeria News - Nigeria and World News. Retrieved 2024-12-29.
  10. ↑ Dan-Awoh, Deborah (2024-12-22). "Toyin Abraham's Alakada: Bad and Boujee earns N6.6 million in advanced screening". Nairametrics. Retrieved 2024-12-29.
  11. ↑ ADEKUNLE, MUSA (2024-12-23). "Toyin Abraham's Alakada: Bad and Boujee nears ₦60m in ticket sales". The Guardian Nigeria News - Nigeria and World News. Retrieved 2024-12-29.
  12. ↑ ADEKUNLE, MUSA (2024-12-27). "Toyin Abraham celebrates as 'Alakada Bad and Boujee' earns N134m in seven days". The Guardian Nigeria News - Nigeria and World News. Retrieved 2024-12-29.
  13. ↑ Abu, Augustine (2024-12-26). "MOVIE REVIEW: Alakada Bad and Boujee: Nothing new, same old story". Premium Times Nigeria. Retrieved 2024-12-29.
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