Albert Luce

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Albert Laurence Luce
Born(1888-06-26)26 June 1888
La Grange, Illinois
Died 16 October 1962(1962-10-16) (aged 74)
San Francisco, California
Cause of death Pneumonia
Residence Fort Valley, Georgia
Nationality American
Other names A.L. Luce
Alma mater Northwestern University
Occupation industrialist, entrepreneur, bus designer
Years active 1915-1950
Known for Founder of Blue Bird

Albert Laurence Luce (26 June 1888-16 October 1962) [1] [2] was an American industrialist, entrepreneur, bus designer, and business owner. He is best known for founding the Blue Bird Body Company, a bus and recreational vehicle manufacturer now known as Blue Bird Corporation.

United States federal republic in North America

The United States of America (USA), commonly known as the United States or America, is a country composed of 50 states, a federal district, five major self-governing territories, and various possessions. At 3.8 million square miles, the United States is the world's third or fourth largest country by total area and is slightly smaller than the entire continent of Europe's 3.9 million square miles. With a population of over 327 million people, the U.S. is the third most populous country. The capital is Washington, D.C., and the largest city by population is New York City. Forty-eight states and the capital's federal district are contiguous in North America between Canada and Mexico. The State of Alaska is in the northwest corner of North America, bordered by Canada to the east and across the Bering Strait from Russia to the west. The State of Hawaii is an archipelago in the mid-Pacific Ocean. The U.S. territories are scattered about the Pacific Ocean and the Caribbean Sea, stretching across nine official time zones. The extremely diverse geography, climate, and wildlife of the United States make it one of the world's 17 megadiverse countries.

Recreational vehicle

A recreational vehicle, often abbreviated as RV, is a motor vehicle or trailer which includes living quarters designed for accommodation. Types of RVs include motorhomes, campervans, caravans, fifth-wheel trailers, popup campers and truck campers.

Blue Bird Corporation

The Blue Bird Corporation is an American bus manufacturer headquartered in Fort Valley, Georgia. Best known for its production of school buses, the company has also manufactured a wide variety of other bus types, including transit buses, motorhomes, and specialty vehicles such as mobile libraries and mobile police command centers. Currently, Blue Bird concentrates its product lineup on school and activity buses and specialty vehicle derivatives.

Contents

Biography

"Blue Bird Number 1", the first bus constructed by A.L. Luce in 1927. It was donated to The Henry Ford Museum in 2008. Blue Bird Number 1 bus.jpg
"Blue Bird Number 1", the first bus constructed by A.L. Luce in 1927. It was donated to The Henry Ford Museum in 2008.

Early life

Albert Laurence Luce was born on June 26, 1888 in La Grange, Illinois, a village in Cook County, Illinois. His parents were George P. Luce and Jennie Squire Luce. [3] His father managed a lumber yard in La Grange. [1] After completing high school in La Grange, Luce attended Northwestern University, studying science. [1]

La Grange, Illinois Village in Illinois, United States

The village of La Grange, a suburb of Chicago, is a village in Cook County, in the U.S. state of Illinois. The population was 15,550 at the 2010 census.

Cook County, Illinois County in Illinois, United States

Cook County is a county in the U.S. state of Illinois. It is the second-most populous county in the United States after Los Angeles County, California. As of 2017, the population was 5,211,263. Its county seat is Chicago, the largest city in Illinois and the third-most populous city in the United States. More than 40% of all residents of Illinois live in Cook County.

Northwestern University Private research university in Illinois, United States

Northwestern University (NU) is a private research university based in Evanston, Illinois, United States, with other campuses located in Chicago and Doha, Qatar, and academic programs and facilities in Miami, Florida; Washington, D.C.; and San Francisco, California. Along with its undergraduate programs, Northwestern is known for its Kellogg School of Management, Pritzker School of Law, Feinberg School of Medicine, Bienen School of Music, Medill School of Journalism, and McCormick School of Engineering and Applied Science.

Luce moved to El Centro, California in 1913 to become a distributor for Maxwell automobiles (a forerunner of Chrysler). Luce enlisted in the U.S. Army in 1917. [4] He fought in France in 1918, and was returned to the U.S. in 1919. [1] He purchased a Ford franchise in Fort Valley, Georgia; [1] which would become his home for the rest of his life. In 1920, he married Helen Mathews (10 April 1890-2 July 1976), [5] a daughter of a local minister. [1]

El Centro, California City in California, United States

El Centro is a city in and county seat of Imperial County, California, the largest city in the Imperial Valley, east anchor of the Southern California Border Region, and the core urban area and principal city of the El Centro metropolitan area which encompasses all of Imperial County. El Centro is also the largest American city to lie entirely below sea level. The city, located in southeastern California, is 113 miles (182 km) from the major Southern California city of San Diego and near the Mexican city of Mexicali.

Maxwell automobile Car manufacturer

Maxwell was a brand of automobiles manufactured in the United States of America from about 1904 to 1925. The present-day successor to the Maxwell company is Fiat Chrysler Automobiles.

Chrysler automotive brand manufacturing subsidiary of Fiat Chrysler Automobiles

Chrysler is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it was acquired by Daimler-Benz, and the holding company was renamed DaimlerChrysler. After Daimler divested Chrysler in 2007, the company existed as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before merging in 2014 with Fiat S.p.A. and becoming a subsidiary of its successor Fiat Chrysler Automobiles. In addition to the flagship Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Furthermore, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.

1920s: First bus designs

As his business grew, Luce purchased a second Ford franchise in Perry, Georgia, which he named Houston County Motor Company. In 1925, the dealership received an order from a local cement company manufacturer for a Model TT fitted with a bus body to transport company workers. The wooden bus body, supplied from a North Carolina millyard, seemed to Luce not sufficiently durable for the rough Georgia roads; he was concerned the bus would have to be replaced before the owner finished paying for it. [1] To develop a stronger body, he and a blacksmith in his Perry dealership fabricated a steel body. [6]

Perry, Georgia City in Georgia, United States

Perry is a city in Houston and Peach counties in the U.S. state of Georgia. It is the county seat of Houston County. The population was 13,839 at the 2010 census, up from 9,602 at the 2000 census. As of 2015 the estimated population was 15,457. It is part of the Warner Robins, Georgia Metropolitan Statistical Area, within the Macon–Bibb County–Warner Robins Combined Statistical Area.

Ford Model TT

The Ford Model TT is a truck made by Ford. It was based on the Ford Model T, but with a heavier frame and rear axle, giving it a rating of 1 short ton (0.91 t).

1930s: Founding of Blue Bird

The Great Depression nearly halted car sales at Luce's outlets. In 1930-1931, sales fell over 95%; while only 7 buses were sold, they constituted the majority of sales for his operations. [1] Luce closed the Fort Valley dealership in late 1931 and sold the Houston County Motor Company in 1932, then started a company specializing in school bus bodies. First using rented facilities, in 1935 he built a 27,000 ft² factory in Fort Valley.

Great Depression 20th-century worldwide economic depression

The Great Depression was a severe worldwide economic depression that took place mostly during the 1930s, beginning in the United States. The timing of the Great Depression varied across nations; in most countries it started in 1929 and lasted until the late-1930s. It was the longest, deepest, and most widespread depression of the 20th century. In the 21st century, the Great Depression is commonly used as an example of how intensely the world's economy can decline.

1940s

During World War II, Blue Bird existed as a military supplier, building bus and ambulance bodies for the armed forces.

World War II 1939–1945 global war

World War II, also known as the Second World War, was a global war that lasted from 1939 to 1945. The vast majority of the world's countries—including all the great powers—eventually formed two opposing military alliances: the Allies and the Axis. A state of total war emerged, directly involving more than 100 million people from over 30 countries. The major participants threw their entire economic, industrial, and scientific capabilities behind the war effort, blurring the distinction between civilian and military resources. World War II was the deadliest conflict in human history, marked by 50 to 85 million fatalities, most of whom were civilians in the Soviet Union and China. It included massacres, the genocide of the Holocaust, strategic bombing, premeditated death from starvation and disease, and the only use of nuclear weapons in war.

In 1945, a fire that burned down the Blue Bird factory in Fort Valley nearly killed Luce, as he had become trapped trying to fight the fire with a fire extinguisher, but was rescued by a factory worker shortly before the factory exploded. [1] By mid-1946, a new, larger factory was built in Fort Valley, however, Luce nearly died from a heart attack at the factory shortly after its opening. [1]

Luce and his son George traveled to Europe in 1948. At the 1948 Paris Auto Salon they saw an all-new forward-control bus. Highly interested in its General Motors/Opel chassis, Luce unsuccessfully tried to secure a supply arrangement with GM. After buying the bus outright and importing it into the United States, the chassis was modified and developed for use with a school bus body, becoming the first Blue Bird All American. [1] In production since 1949, the All American is the longest-produced model of school bus in North America.

Later life

Luce retired from Blue Bird in 1950. During a trip to California in October 1962, Luce had a second heart attack, and he died from pneumonia in San Francisco. He was buried in Oaklawn Cemetery, Fort Valley, Peach County GA. [7]

Pioneers of the yellow school bus industry

Luce is among the early school bus industry pioneers including Perley A. Thomas, who founded Thomas Built Buses, D.H. "Dave" Ward, founder of Ward Body Works (now IC Bus), and the educator Dr. Frank W. Cyr, who, for his persistent work since 1939 to develop school bus safety standards across the country, is widely considered the father of the yellow school bus.

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References

  1. 1 2 3 4 5 6 7 8 9 10 11 Theobald, Mark. "Blue Bird Body Co. et. al.". Coachbuilt.com. Retrieved 3 October 2015.
  2. "Blue Bird heritage". About us. Blue Bird Corp. Archived from the original on 8 July 2011. Retrieved 10 April 2011.
  3. ancestry.com
  4. familysearch.org, Draft Record
  5. Crawford County Historical Society. Note that ancestry.com lists Helen's year of birth as 1894, not 1890. (
  6. Steel sheet over a steel framework; wood and canvas components in the roof.
  7. Find A Grave (with photograph)