Alix Earle

Last updated

Alix Earle
Alix Earle in 2023.png
Earle in April 2023
Born
Alix Ashley Earle

(2000-12-16) December 16, 2000 (age 24)
Monmouth County, New Jersey, U.S.
Alma mater University of Miami (BBA)
Years active2020–present
Parent Ashley Alexandra Dupré (stepmother)
TikTok information
Page
Followers7.1 million
Likes1.1 billion
Last updated: August 8, 2024
YouTube information
Channels
Subscribers
  • 199 thousand (Hot Mess with Alix Earle)
  • 94.6 thousand (Alix Earle)
[1]
Views
  • 5,721,459 (Hot Mess with Alix Earle)
  • 990,753 (Alix Earle)
[1]
YouTube Silver Play Button 2.svg100,000 subscribers2023
Last updated: January 17, 2024
Alix Earle's voice
April 2023 recording of Earle discussing her rise on TikTok

Alix Ashley Earle (born December 16, 2000) is an American social media personality who rose to popularity posting "Get Ready With Me" videos on TikTok in which she shares details of her personal life. She is known by online communities for causing products she endorses to quickly sell out, which has been dubbed the "Alix Earle effect". [7]

Contents

Early life and education

Earle was born December 16, 2000, [8] in Monmouth County, New Jersey to Thomas "TJ" Earle, a construction magnate in Wall Township, New Jersey, and Alisa Maniaci, who is of Italian descent. [9] [2] [10] Her parents met at Lynn University in Boca Raton, Florida. [11]

In July 2008, the New York Post reported that Earle's father was having an affair with Ashley Alexandra Dupré, an escort known for her involvement in the Eliot Spitzer political sex scandal that resulted in the New York governor's resignation. [12] Earle's parents divorced in 2013 and her father married Dupré in October of that year. [11] [9] [2] Earle has a younger sister, Ashtin Earle, and three half-siblings from her father's second marriage. [13]

Alix Earle graduated from Red Bank Catholic High School in 2019 and attended the University of Miami, where she graduated with a degree in marketing in 2023. [9] [14] Earle endowed the Alix Earle Scholarship for students at the Miami Herbert Business School. [15]

Career

Social media

In February 2020 as a University of Miami freshman, Earle began posting on TikTok. [16] Her first video depicted her and her friends showing off their outfits, which were made of trash bags. [2]

In a 2023 interview on The Howard Stern Show , Earle stated that she initially attempted to fulfill an idealized, perfect persona. "When I started out, I had no idea. I was trying to be picture perfect. I thought that was the way to go." [17] : 1:00 

Earle's growth on TikTok accelerated in the summer of 2022, when she was affected by acne stemming from an excessive facial cyst. Her manager informed her that she had to post a sponsored video on her TikTok. Due to her acne, she initially refused but later decided that she could use her platform to help others struggling with the same issue. Earle later described the viewer response as positive and supportive. [17]

After her acne video, Earle began posting "Get Ready With Me" (GRWM) videos showcasing her makeup routine while discussing her daily life. [4] She accumulated two million new followers on TikTok by the end of 2022. [2]

Earle's popularity and fan loyalty often causes the brands she promotes to sell out very fast, which has been dubbed the "Alix Earle effect". [2] [3] [4] [5]

Podcast and other ventures

In September 2023, Earle announced a podcast, Hot Mess with Alix Earle, produced by The Unwell Network, a talent network led by Alexandra Cooper. [18] [19] Upon its debut, Hot Mess with Alix Earle briefly unseated The Joe Rogan Experience from the top position on Spotify's podcast charts, a spot it had occupied for two years. [20]

Earle was named in the Forbes 30 Under 30 list in 2023. [21] where the selected entrepreneurs are expected to generate nearly $300 million in revenue by the end of 2023. Earle’s net worth was estimated at $6 million in 2023. She has also found success in Bitcoin mining. [22]

In June 2024, Earle appeared in the music video for the single "Girls" by Australian artist The Kid Laroi. [23]

2025, Alix Earl became an investor and brand partner for SipMargs, a brand of canned cocktail margaritas. [24]

Personal life

Earle dated Tyler Wade, a professional baseball player for the San Diego Padres, for three months in late 2022. In November 2023, Earle confirmed her relationship with Braxton Berrios, a wide receiver with the Miami Dolphins. [25] [26] [27] In October 2023, Earle spoke publicly about her struggles with an eating disorder and body dysmorphia during high school. [28]

References

  1. 1 2 "About Hot Mess with Alix Earle". YouTube.
  2. 1 2 3 4 5 6 Diaz, Anahy (January 13, 2023). "Alix Earle gained over 2 million TikTok followers in a month. Why people are obsessed". TODAY.com. NBC. Archived from the original on June 2, 2023. Retrieved August 12, 2023.
  3. 1 2 Tietz, Kendall (January 23, 2023). "How TikTok's 'hot best friend' Alix Earle earns lucrative brand deals, causes product sales to skyrocket". FoxNews.com . Archived from the original on May 21, 2023. Retrieved August 13, 2023.
  4. 1 2 3 Dickson, EJ (April 20, 2023). "How Alix Earle Became TikTok's It Girl". Rolling Stone . Retrieved August 13, 2023.
  5. 1 2 Panchal, Ananya (March 20, 2023). "TikTok Star and University of Miami Student Alix Earle Signs With United Talent Agency". Sports Illustrated . Retrieved August 13, 2023.
  6. ↑ O’Brien, Sara Ashley. "How TikTok's 'Get Ready With Me' Queen Starts the Week". WSJ. Retrieved November 3, 2023.
  7. ↑ [2] [3] [4] [5] [6]
  8. ↑ "Alix Ashley Earle (@alix_earle) • Instagram photos and videos". www.instagram.com. Archived from the original on June 2, 2023. Retrieved August 12, 2023.
  9. 1 2 3 Moore, Julia. "Who Is Alix Earle? All About the Viral TikTok Sensation". People Magazine . Archived from the original on May 30, 2023. Retrieved May 30, 2023.
  10. ↑ Chen, Tanya; Weiss, Geoff (December 28, 2022). "As most influencers are struggling to maintain fame, a new 'it girl' TikToker grew 1.7 million followers in a month. So who is Alix Earle?". Insider. Archived from the original on August 27, 2023. Retrieved May 3, 2023.
  11. 1 2 "Alix Earle's parents: What she's shared about mom Alisa, dad Tom and stepmom Ashley Dupre". TODAY.com. February 23, 2024. Retrieved April 3, 2024.
  12. ↑ Chiaramonte, Perry (July 26, 2008). "HO-BROKEN! SHAMED NJ BIG 'FESSES TO KRISTEN TRYST". New York Post . Retrieved April 3, 2024.
  13. ↑ "Meet Alix Earle's 4 Siblings: All About Her Younger Sisters and Brother". Peoplemag. Retrieved July 9, 2024.
  14. ↑ Keller, Ilana (October 3, 2023). "From Sea Girt to TikTok famous: Red Bank Catholic grad Alix Earle hobnobbing with celebs". Asbury Park Press. Retrieved October 4, 2023.
  15. ↑ La Rouche Pietri, Natalie (August 5, 2023). "She's a 22-year-old TikTok star. Now, Alix Earle is funding a Miami college scholarship". Miami Herald . Archived from the original on August 27, 2023. Retrieved August 13, 2023.
  16. ↑ Schocket, Ryan (May 10, 2023). "Alix Earle Revealed How Sharing Her Cystic Acne Photos Made Her A TikTok Star". BuzzFeed. Archived from the original on May 25, 2023. Retrieved May 25, 2023.
  17. 1 2 Stern, Howard (May 3, 2023). "Alix Earle's Struggle With Acne Helped Make Her a TikTok Star". YouTube. The Howard Stern Show. Archived from the original on May 28, 2023. Retrieved August 13, 2023.
  18. ↑ White, Peter (August 8, 2023). "'Call Her Daddy's Alex Cooper Launches The Unwell Network, Signs Up Alix Earle & Madeline Argy". Deadline . Archived from the original on August 13, 2023. Retrieved August 13, 2023.
  19. ↑ Tingley, Anna (September 14, 2023). "TikTok Star Alix Earle Announces Podcast 'Hot Mess' for Alex Cooper's Unwell Network (EXCLUSIVE)". Variety. Retrieved November 3, 2023.
  20. ↑ Winkie, Luke (October 12, 2023). "The Woman Who Took Down Joe Rogan". Slate. ISSN   1091-2339 . Retrieved November 3, 2023.
  21. ↑ Hasan, Zoya (August 9, 2023). "30 Under 30 Local 2023: Miami". Forbes Magazine . Archived from the original on August 13, 2023. Retrieved August 13, 2023.
  22. ↑ "Meet TikTok star Alix Earle, latest entrant in the Forbes 30 Under 30 list". Hindustan Times. August 10, 2023. Archived from the original on June 17, 2024. Retrieved March 18, 2025.
  23. ↑ Paul, Larisha (June 28, 2024). "The Kid Laroi Formulates the Perfect Summer Night Out on New Single 'Girls'". Rolling Stone. Retrieved June 29, 2024.
  24. ↑ Kell, John. "Alix Earle Invests In Canned Cocktail Margarita Brand SipMargs". Forbes. Retrieved March 18, 2025.
  25. ↑ "Braxton Berrios and Alix Earle's Relationship Timeline". Peoplemag. Retrieved November 3, 2023.
  26. ↑ "Alix Earle and Taylor Swift: the NFL star girlfriends who took over Chiefs-Dolphins game in Germany". MARCA. November 5, 2023. Retrieved November 6, 2023.
  27. ↑ "All About Alix Earle's Boyfriend, Braxton Berrios". ELLE. June 6, 2024. Retrieved July 10, 2024.
  28. ↑ Santino, Catherine (October 6, 2023). "Alix Earle Opens Up About Eating Disorder Battle". Us Weekly. Retrieved November 3, 2023.

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