Amber McNaught | |
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 McNaught in November 2016 | |
| Born | March 1976 (age 47–48) [1] |
| Nationality | British |
| Occupation | Blogger |
| Website | foreveramber |
Amber McNaught is a British blogger, author and former local journalist. She is best known for her fashion blogs and for reviewing Susan Boyle before she gained fame on Britain's Got Talent. [2]
After graduating from the University of Edinburgh in the late nineties with a Masters in English Literature, McNaught started working as an editorial assistant for the West Lothian Courier which is part of the Mirror group. After a short while, McNaught moved to a full-time reporting role for the West Lothian Herald & Post (owned by Johnston Press). In one of her more well-known articles, McNaught reviewed the first album that Susan Boyle ever sang on. [3] After the Herald & Post production was downsized, McNaught moved to a role in public relations with West Lothian Council which was her final job before moving into the field of online publishing with the formation of her publishing company Hot Igloo Productions Ltd.
In the early 2000s, McNaught freelanced for a number of organisations including The Scotsman , The Edinburgh Evening News , Scotland on Sunday and Glenmorangie . In the field of blogging, McNaught wrote regularly for the now defunct [4] Shiny Media. During this period, McNaught founded her first fashion blogs.
ForeverAmber is McNaught's blog and is a mix of fashion and lifestyle blogging. ForeverAmber was one of the most popular personal style blogs in the United Kingdom and was rated as a top UK fashion blog in the mid-2010s. [5] [6] [7] McNaught is well known for her large collection of shoes and was interviewed on the Vanessa Feltz Show, as well as being featured in multiple publications including: Office Magazine, [8] Essentials Magazine, [9] Company Magazine, [10] Boden Style Guide, [11] YouLookFab, [12] ASOS, [13] House of Fraser [14] and She Magazine [15]
McNaught's piece on The Famous Five [16] was also published in TWiTTERTiTTERS as part of a fundraising drive for Comic Relief in 2009.
In July 2016, McNaught released her first book My Blogging Secrets.
In 2017, McNaught was commissioned by The Quarto Group to write an illustrated guide to capsule wardrobes called Closet Essentials. The book was released in October 2017.
In 2022 McNaught released her first novel under the pen name of Amber Eve. Since then McNaught has gone on to write a total of 3 novels under the same pen name. The Accidental Impostor, The Accidental Actress and The Accidental Investigator. These three novels are part of a 6 series set that is due to be completed in 2024 and takes place in the fictional Scottish town of Heather Bay.
A blog is an informational website consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog.
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social networking service in which everyday authors can publish their opinions and views.
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
Nadine Jolie Courtney is a Circassian American lifestyle writer, novelist, and former media personality. She is the author of the YA novel All-American Muslim Girl, Romancing the Throne, Beauty Confidential: The No Preaching, No Lies, Advice-You'll-Actually-Use-Guide to Looking Your Best, and Confessions of a Beauty Addict. Her blog "Jolie in NYC" received international press in 2005 after Courtney, a former beauty editor, was outed and dooced for anonymously blogging about the beauty industry. The New York Post subsequently dubbed her "the poster girl for the blogger generation".
While the term "blog" was not coined until the late 1990s, the history of blogging starts with several digital precursors to it. Before "blogging" became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, e-mail lists and Bulletin Board Systems (BBS). In the 1990s, Internet forum software, such as WebEx, created running conversations with "threads". Threads are topical connections between messages on a metaphorical "corkboard". Some have likened blogging to the Mass-Observation project of the mid-20th century.
Susan Magdalane Boyle is a Scottish singer. She rose to fame in 2009 after appearing as a contestant on the third series of Britain's Got Talent, singing "I Dreamed a Dream" from Les Misérables. As of 2021, Boyle has sold 25 million records. Her debut album, I Dreamed a Dream (2009), is one of the best-selling albums of the 21st century, having sold over 10 million copies worldwide, and it was the best-selling album internationally in 2009. In 2011, Boyle made UK music history by becoming the first female artist to achieve three successive albums debut at No.1 in less than two years.
Alix Bancourt is a fashion blogger who goes by the name The Cherry Blossom Girl. She is based in Paris, France. The title of Bancourt's blog, The Cherry Blossom Girl, comes from the French band Air's song "Cherry Blossom Girl". Her blog is written in French and translated to English by Victoria Morrison.
Tavi Gevinson is an American actress, writer, and magazine editor. At age twelve, she came to public attention for her fashion blog Style Rookie. By 15, she had shifted her focus to pop culture and feminist discussion. Gevinson began acting in 2013, and later starred in the HBO Max series Gossip Girl (2021–2023).
Elin Kling is a Swedish fashion blogger, fashion journalist and co-founder of women's clothing label Totême.
Blogging in New Zealand is dominated by a community of around 600 blogs that comment largely on New Zealand politics, society and occurrences. One list of over 200 "author-operated, public discourse" blogs in New Zealand suggests New Zealand blogs cover a wide range of ideological positions but lack female contributors. Blogging is an active part of the media of New Zealand.
La Carmina is a Canadian blogger, author, journalist, and TV host. She specializes in Goth and Harajuku fashion and Japanese pop culture. She has been described by Qantas as "one of the best-known names in the blogging world, having authored three books and hosting travel segments for international television networks." She also appeared in one of the segments on the Tokyo episode of Bizarre Foods on Travel Channel.
Weardrobe is an online street fashion community for both novice and established bloggers that allows members to share their outfits and comment on others' photographs.
Luna the Fashion Kitty was a Himalayan cat with a following on the Internet that centers on a Facebook page which shares her outfits each day. The page also shares information about cat grooming and cat rescue info, specifically focusing on the Persian and Himalayan breeds. Her Facebook page essentially functions as a social media community for cat lovers and fashion fans.
Garance Doré is a French photographer, illustrator and author, best known for her fashion blog.
Susanna Lau is a Chinese-British journalist and blogger. She got her start as a fashion blogger.
Amber Kirk-Ford is a British blogger and vlogger from Norfolk. She has over 15,000 followers and over 1,000,000 views. She has been blogging since she was seven and has hopes of working in journalism or publishing.
Nadia Aboulhosn is an American fashion blogger, model, and designer from Orlando, Florida. She is best known for designing clothing lines for Boohoo.com, Addition Elle, and Lord & Taylor. Aboulhosn has been featured in Vogue Italia, Complex Magazine, Refinery29, Seventeen Magazine, Teen Vogue, American Apparel, and BuzzFeed. She is of Lebanese descent. Originally from the big town of Btekhnay in Mount Lebanon.
Tanesha Awasthi is a top influencer and designer. She runs the fashion blog "Girl With Curves." As of May 22, 2020 she has 470,000 followers on Instagram. She is part of the "curvy blog" movement and often speaks about her views on body-positivity and self-acceptance. She has been featured in many prominent magazines discussing her views on both style and confidence, and sharing advice on style tips for all body sizes.
A personal styleblogger is an individual who manages an online platform that covers several aspects of fashion. These blogs, often produced independently, post pictures of the blogger to show their outfits and lifestyle to a number of followers. They influence consumer taste and preferences, often functioning as an intermediary between businesses and consumer. From a company perspective, the blogger is perceived as a promotional tool. From the consumer side, high-reputation bloggers are considered opinion leaders. This often results in material benefits, rewards, branded fashion clothing and paid sponsorship, as well as status in the field of fashion.
Bradford Shane Shellhammer is an American entrepreneur and designer who co-founded the e-commerce companies Fab and Bezar. Shellhammer was an admissions counselor at Fashion Institute of Design & Merchandising Museum and part-time fashion and nightlife blogger. He was later a writer for JC Report, A&F Quarterly, and The Baltimore Sun. Shellhammer is the founding editor of Queerty and worked as a freelancer at Design Within Reach. As of 2018, Shellhammer serves as eBay's chief curation and merchandising officer.
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