Amena Khan

Last updated

Amena Khan
Born (1983-11-17) 17 November 1983 (age 40)
Occupations
  • Fashion Designer
  • Social Media Influencer
SpouseOsaama Khamkar (m. 2006)
Children2
Website pearl-daisy.com

Amena Khan is a British fashion designer, and internet celebrity. [1] She is best known for founding the fashion company Pearl Daisy, designing head scarfs, [2] and becoming the first hijab model in a L'Oreal hair-care campaign. [3] [4] [5]

Contents

Personal life

Amena Khan was born in Leicester, England in 1983. [2] She was raised in a Hyderabadi Muslim family from India [6] but did not start wearing hijab until she was in her early twenties. She felt like she never saw people of her background portrayed in a positive light on television and that's what inspired her to become a model. [7] Khan began wearing the hijab at 22 and decided to take it off at 36. She stated both decisions were made of her own free will with no external pressures and both decisions made her feel empowered. [8]

In 2006, Khan married Osaama Khamkar. The couple has two children— a son born May 2009 and a daughter born March 2011. [2]

Career

Pearl Daisy

In 2009, Khan began hand-sewing and creating hijabs to sell to her YouTube fan base. This turned into her company which she entitled Pearl Daisy. Later on, she invented the "Hoojab" as part of the Pearl Daisy brand and has since become a staple for the company. The Hoojab is a hijab headscarf with a built in hood. The hood is supposed to create more styling options and make it easier for wearers to get the proportions right because when the hood is placed on the head, there is already a long side and short side built in. [9] [10] [11]

Pearl Daisy closed down on 6 September 2021 at midnight after 12 years of operation and plans to stay closed until further notice. They decided it was time to let go of the business after struggling through the COVID-19 pandemic for over a year. However, they did leave the possibility open for restarting the business in the future. [12]

Ardere Cosmetics and Lashionery

In 2015, Khan co-founded Ardere Cosmetics a cruelty-free makeup line meant for darker skinned woman. [9] A 2018 article referred to the cosmetics company as a "luxury" brand that had "affordable" prices and was emerging as a mainstream competitor. [13] She also has her own false lash line called Lashionery and in 2018, she launched a clothing line for her fashion boutique Pearl Daisy. [9]

L'Oréal partnership

In 2018, Khan became the first woman wearing a hijab to be part of a mainstream advert for hair care. [3] [4] [5] However, this accomplishment was short lived— she resigned following the criticism of her now deleted tweets criticising Israel's military action in Gaza in 2014, in which she stated that the Israeli government were "child killers." She later said: [14] [15] [16]

I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt that they have caused. Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.

Editorial writers Kate Wilkinson Cross and Rajnaara C Akhtar wrote an article comparing Khan's treatment during the L'Oréal controversy and Gal Gadot's treatment who made similar comments from the other side of the argument about the same exact event Khan commented on. After Israel took military action in Gaza in 2014, Gal Gadot tweeted her support of the Israeli military and Amena Khan tweeted her disapproval of the event. Yet the reactions they received were very different. The editorials writers wrote: [17]

It seems clear that neither Gadot nor Khan can be accused of being extreme, and both are entitled to their views. But only one has felt the need to resign as a result.

Other political outlets have also spoken up about the complexity of this issue. The Intercept interviewed a political fashion blogger and activist named Hoda Katebi about Khan stepping down from the L'Oréal partnership and she said: "Brands want the face, but they don’t want the complex politics or the identity or the voice behind it... Once a Muslim woman asserts her agency, they’ll strip that away.” Backing up her comments, writer of the same Intercept article, Rashmee Kumar, explained that brands are trying to tap into a billion dollar Muslim consumer market by "positioning themselves as socially conscious havens for Muslims" except they are "operating on a profit motive rather than a moral imperative." [18]

However no matter how complex the issue may be, journalist Toi Staff, wrote that calling Israel an "illegal, sinister" state and that "Insha’Allah (God willing), defeat also awaits the former; it’s only a matter of time,” as Amena Khan has, will always be antisemitic and should never be excused. [19]

Magazine covers and editorials

In 2017, Khan was featured by Elle Magazine as one of four Muslim beauty influencers, in which she spoke about fighting against stereotypes as well as her experience wearing a headscarf. She said "Growing up without a headscarf I can see the stark difference between how I was treated then to how I'm treated now." [20]

In 2018, She was featured in Vogue Magazine following the announcement of her L'Oréal hair campaign. The magazine hailed her as a "perfect" hair ambassador and pointed out that this is a first for headscarf wearing women. Writer of the article, Lisa Niven-Phillips, states why the work Khan is doing for L'Oréal is so important: [7]

A large part of what makes this campaign so important and so overdue is the conversations it will provoke and the young people who will see it and at last find people that they can relate to and identify with on their smartphone screens and in their magazines.

Bumble partnership

In 2019, Khan landed a partnership with Bumble and became a Bumble Bizz Ambassador. Bumble is a networking app used for dating, friendships, and business. The business side of the app was attempting to expand by creating brand ambassadors to promote the company. [21] [22] Khan became one of those ambassadors and used this opportunity to uplift Muslim and South Asian business women by holding a workshop and networking event that focused on that demographic. [23] [24]

Podcast

In 2020, Khan started a podcast called Thrive that airs on Spotify and iTunes. She does both solo episodes and episodes with different guests. Her solo episodes focus on sharing information about "everything from beauty to health, to business, parenting, education and spirituality", whereas her guest episodes focus more on stories from the guest that center around personal growth. [25]

Related Research Articles

<span class="mw-page-title-main">Hijab</span> Islamic head covering for women

In modern usage, hijab generally refers to various head coverings conventionally worn by many Muslim women. It is similar to the tichel or snood worn by Orthodox Jewish women, certain headcoverings worn by some Christian women, such as the mantilla, apostolnik and wimple, and the dupatta worn by many Hindu and Sikh women. Whilst a hijab can come in many forms, it often specifically refers to a scarf wrapped around the head, covering the hair, neck and ears but leaving the face visible. The use of the hijab has been on the rise worldwide since the 1970s and is viewed by many Muslims as expressing modesty and faith; it has also been worn for purposes of adornment. When it comes to the obligation for a Muslim woman to cover her hair and body, many have expressed confusion about the origin of this commandment. However, there has never been any debate within Sunni Islamic scholarship at any point in history regarding the obligation of hijab for all Muslim women who have reached the age of puberty.

L'Oréal S.A. is a French multinational personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. As of 2018, it was the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.

<span class="mw-page-title-main">Islamic clothing</span> Customs of clothing associated with Islam

Islamic clothing is clothing that is interpreted as being in accordance with the teachings of Islam. Muslims wear a wide variety of clothing, which is influenced not only by religious considerations, but also by practical, cultural, social, and political factors. In modern times, some Muslims have adopted clothing based on Western traditions, while others wear modern forms of traditional Muslim dress, which over the centuries has typically included long, flowing garments. Besides its practical advantages in the climate of the Middle East, loose-fitting clothing is also generally regarded as conforming to Islamic teachings, which stipulate that body areas which are sexual in nature must be hidden from public view. Traditional dress for Muslim men has typically covered at least the head and the area between the waist and the knees, while women's islamic dress is to conceal the hair and the body from the ankles to the neck. Some Muslim women also cover their face. However, other Muslims believe that the Quran strictly mandate that women need to wear a hijab or a burqa.

<span class="mw-page-title-main">Headscarf</span> Piece of cloth worn on ones head

A headscarf is a scarf covering most or all of the top of a person's, usually women's, hair and head, leaving the face uncovered. A headscarf is formed of a triangular cloth or a square cloth folded into a triangle, with which the head is covered.

<span class="mw-page-title-main">Gal Gadot</span> Israeli actress and model (born 1985)

Gal Gadot Varsano is an Israeli actress and model. She portrayed Gisele Yashar in Fast & Furious (2009), a part she reprised in five sequels. Gadot achieved global stardom for her portrayal of Wonder Woman in the DC Extended Universe films (2016–2023), including Batman v Superman: Dawn of Justice (2016), Wonder Woman, Justice League, and Wonder Woman 1984 (2020). She has since starred in the Netflix action-comedy film Red Notice (2021) and the mystery film Death on the Nile (2022). Gadot was included on the list of the 100 most influential people in the world by Time in 2018, and has placed twice in annual rankings of the world's highest-paid actresses.

<span class="mw-page-title-main">Islamic scarf controversy in France</span> Controversy over wearing of the hijab in France

In France, there is an ongoing social, political, and legal debate concerning the wearing of the hijab and other forms of Islamic coverings in public. The cultural framework of the controversy can be traced to France's history of colonization in North Africa, but escalated into a significant public debate in 1989 when three girls were suspended from school for refusing to remove their headscarves. That incident, referred to in France as l'affaire du foulard or l'affaire du voile, initially focused the controversy on the wearing of the hijab in French public schools. Because of the wide-ranging social debates caused by the controversy, l'affaire du foulard has been compared to the Dreyfus affair in its impact on French culture.

<span class="mw-page-title-main">Fulla (doll)</span> Islamic fashion doll

Fulla is the name of an 11.5 in (290 mm) Barbie-like fashion doll marketed to children of Islamic and Middle-Eastern countries as an alternative to Barbie. The product's concept evolved around 1999, and it became available for sale in late 2003. Fulla was created by a Syrian manufacturer called NewBoy FZCO. In 2015 the company moved to the United Arab Emirates and is now located in Dubai. Fulla was also sold in China, in Brazil, North Africa, Egypt, and Indonesia, while a few were sold in the United States. Although there had been many other dolls in the past that were created with a hijab, such as Razanne and Moroccan Barbie, Fulla surpassed them in popularity due to launching alongside a marketing campaign aired on the popular Arabic television channel Spacetoon. Fulla was a role-model to some Muslim people, displaying how many Muslim parents would prefer their daughters to dress and behave.

<i>Does My Head Look Big in This?</i> 2005 book by Randa Abdel-Fattah

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<span class="mw-page-title-main">Daisy Lowe</span> British model

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<span class="mw-page-title-main">Islamic veiling practices by country</span>

Various styles of head coverings, most notably the khimar, hijab, chador, niqab, paranja, yashmak, tudong, shayla, safseri, carşaf, haik, dupatta, boshiya and burqa, are worn by Muslim women around the world, where the practice varies from mandatory to optional or restricted in different majority Muslim and non-Muslim countries.

<span class="mw-page-title-main">Ibtihaj Muhammad</span> American fencer

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<span class="mw-page-title-main">World Hijab Day</span> Annual awareness event on 1 February

World Hijab Day is an annual event founded by Nazma Khan in 2013, taking place on 1 February each year in 140 countries worldwide. Its stated purpose is to encourage women of all religions and backgrounds to wear and experience the hijab for a day and to educate and spread awareness on why hijab is worn. Nazma Khan said her goal was also to normalize hijab wearing.

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Mariah Idrissi is a British model, public speaker, and online personality. Idrissi initially gained recognition as the first Muslim hijab-wearing model when she appeared in multinational retailer, H&M's "Close the Loop" campaign in 2015; after which, Idrissi became a leading authority on "modest fashion" appearing on domestic and international news programmes on the subject. In 2016, Idrissi signed to Select modelling agency in 2016 and signed with Insanity Group Management in 2017.

<span class="mw-page-title-main">Islamic fashion</span> Fashion in Muslim communities

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Rawdah Mohamed is a Norwegian-Somali model, Instagram model, blogger, healthcare professional and activist. She is known for her street style modelling and also regarded as a prominent advocate for the rights of Muslim women. She is currently represented by the model management company The Society Management. In April 2021, she started the hashtag campaign #Handsoffmyhijab, which became trending in social media.

References

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